Emily Shwake
Verified Expert in Marketing
Marketing Expert
New York, NY, United States
Toptal member since June 19, 2024
Emily is a seasoned content strategy expert with a wealth of experience in writing for over a dozen publications and brands. Her varied skills in crafting compelling narratives and strategic content have consistently driven engagement and growth across diverse platforms. With experience in affiliate marketing and content writing, Emily is a founding editor of the successful Wix Restaurants blog.
Project Highlights
Expertise
- Affiliate Marketing
- B2B Marketing
- Content Strategy
- Content Writing
- Conversion
- Organic SEO
- Reporting
- Writing & Editing
Work Experience
Content Writer
Freelance
- Reported on New York City's School Diversity Advisory Group recommendations to eliminate gifted and talented programming, including parent reactions to these proposals.
- Developed the script for two Food Theory videos that collectively earned 12 million views.
- Wrote about brick-and-mortar store closures for Retailsphere.
- Performed affiliate marketing for several brands, including BuzzFeed, The Goods, and Allure.
- Developed lifestyle content for Martha Stewart, Apartment Therapy, Forbes, and other clients.
Staff Writer
BuzzFeed
- Authored 233 posts in one year, garnering over 38 million views and achieving the highest performance on my team.
- Redirected Nifty toward more premium home content, establishing the brand's new focus.
- Contributed to the Tasty (food), Goodful (wellness), and Buzz (entertainment) verticals.
Project History
Wix Restaurants Blog
https://www.wix.com/blog/restaurantsDeveloped a successful end-to-end, full-funnel content strategy as the founding editor of the Wix Restaurants blog.
The Wix Restaurants blog served as a B2B publication strategically promoting the Wix Restaurants offering. Through the blog, we provided valuable insights into restaurant news, trends, and operational tips. Our primary goal was to increase awareness of the Wix Restaurants product, leveraging secondary objectives focused on enhancing SEO and driving conversions. Besides working on the content strategy for the blog, I oversaw the art direction and social distribution, managed the editorial calendar, edited contributions from freelancers, and wrote blog articles.
Nine Best AI Website Builders for Creating Professional Sites in Minutes
https://www.wix.com/blog/best-ai-website-builderWrote one of the Wix blog's top ten best-performing posts in search engine rankings and conversions. Because of its success, we turned the format into a series.
I wrote an article for Wix defining AI website builders and explaining how they work. The article then ranks the nine best AI website builders on the market, detailing their functionalities and highlighting what makes them stand out from the competition. The article became one of the blog’s best-performing posts in terms of search engine rankings and conversions.
Do LED Skincare Devices Even Work?
https://nymag.com/strategist/article/led-light-for-skincare-explainer.htmlWrote a piece that a leading expert called "one of the best stories on LED light to date in the mainstream media."
The article covered light therapy via at-home light-emitting diode (LED) devices. According to Dr. Jared Jagdeo, the director of the Center for Photomedicine at SUNY Downstate Medical Center and a leading researcher on the subject, LED-light therapy has been around for about two decades. It is now trending in skin care treatment, and it’s not just a fad.
Education
Bachelor of Arts Degree in English
University of Maryland - College Park, Maryland, USA
Skills
Core
Writing & Editing, Affiliate Marketing, Content Strategy, Organic SEO, Social Media
Platforms & Tools
Ahrefs, Monday.com, Google Workspace, Asana, Linkedln
Technical
Google Search Console
Other
Reporting, Article Writing, Content Writing, B2B Marketing, Conversion, Semrush, Web Design Strategy, Management, Instagram, Facebook, Tableau, English
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