Emma Savage
Verified Expert in Marketing
Brand Marketing Strategy Expert
Orlando, FL, United States
Toptal member since November 8, 2024
Emma is a creative leader with global B2C and B2B marketing experience. She balances global consistency and local relevance, translating complex ideas into engaging brand narratives. With expertise in digital marketing across multiple channels, she delivers integrated solutions and impactful communications. Inspired by human insights and brand and tech evolution, Emma focuses on creating meaningful UX for leading global brands in the healthcare, technology, finance, and automotive sectors.
Project Highlights
Expertise
- Brand Positioning
- Creative Direction
- Creative Strategy
- Cross-cultural Communication
- Cross-functional Team Leadership
- Digital Marketing Design
- Team Building
- Thought Leadership
Work Experience
Global Creative Director
Empiric
- Collaborated with cross-functional agency teams of 5-20 creatives and technical professionals during marketing and brand development engagements with global Fortune 50, 100, 500, and 1,000 brands. Served as the thought leader, mentor, and coach.
- Elevated Mayo Clinic's brand through innovative photography, digital presentations, and brand design, driving cohesive communication and strategic initiatives, and amplifying cross-campus recognition.
- Spearheaded a turnaround strategy in Phnom Penh, Cambodia, by retraining the creative services team, leading to increased output, enhanced job satisfaction and confidence, and a 100% surge in creative productivity from the team.
- Launched the GE Healthymagination website for General Electric, China, and conceptualized a breakthrough data visualization campaign to increase engagement, beating expectations by 60% and increasing brand awareness by 15%.
- Oversaw the development of a consumer-centric brand equity website at Colgate-Palmolive, driving the company's global footprint following a successful launch in China and the APAC region.
- Pioneered the first digital strategy for AMEX, Australia, by creating a multi-channel Centurion card initiative. Amplified concierge service digitally and yielded a surge in card acquisition and 11% higher engagement.
- Secured the multimillion-dollar P&G Oral Care digital business for Digitas China, collaborating with the US and China P&G teams.
Global Creative Marketing Director
Scandanavian Health Limited
- Established and trained a diverse marketing team of 12 FTEs in 10 months while developing a global brand integration strategy for corporate products and acquisitions. Managed the lifecycle of all key creative deliverables.
- Streamlined complex, large-scale projects by optimizing cross-cultural communication, unifying global creative teams, and facilitating immersive brand experiences across diverse GEO regions, enhancing engagement and brand resonance.
- Designed, developed, and implemented new global brand expression for SHL across all regions—Europe, the US, Taiwan, and China—strategically aligning the branding with the company's core values and business objectives.
- Crafted narratives that increased customer engagement by 30% in digital branding experiences for device manufacturing and smart medical devices, enhancing user understanding and product reception.
Global Creative Director, Marketing
Acer
- Collaborated with global creative teams under the direction of the global CMO, acting as a creative liaison between global marketing functions and the broader organization.
- Managed 24 direct reports while directing creative projects from concept to delivery under strict deadlines.
- Defined and executed the brand strategy, including integration for new partner affiliations and acquisitions, increasing market penetration and revenue growth.
- Revitalized global brand recognition through strategic multi-channel campaigns, fostering stakeholder agreement and unifying departmental teams. Achieved 95% on-time delivery and enhanced store designs, increasing foot traffic by 15%.
- Catalyzed Acer's entry into the gaming market by launching "Predator" with a targeted strategy, generating significant brand awareness and enthusiasm across APAC, PANAM, and EMEA regions.
- Leveraged comprehension of geographical region needs and APAC, PANAM, and EMEA requirements.
Project History
Acer Global Campaign
https://www.empiric.co/acer-global-campaignRevitalized global brand recognition through strategic multi-channel campaigns, fostering stakeholder agreement and unifying departmental teams. Achieved 95% on-time delivery and enhanced store designs, increasing foot traffic by 15%.
CHALLENGE
Acer required a unified creative campaign framework for seamless activation across all consumer interactions and product lines in every market. To foster a premium image globally, Acer needed consistent brand execution across all regions. The ideal campaign would be “created once, activated everywhere.”
INSIGHT
No one walks into a store wanting to buy an Acer product. It’s an option they end up with rather than actively seek out. Our goal is to shift people’s mindset from simply buying an Acer to buying into Acer. We need to create a philosophy that consumers can believe in and connect with. We need people to know that Acer is innovating in ways that genuinely matter to all of us.
CREATIVE STRATEGY
Since the dawn of time, asking questions has played a crucial role in shaping the world and allowing humankind to evolve. Our natural curiosity and relentless pursuit of understanding the “What’s” and “Why’s” lead us to smarter solutions and better products. Through various channels across different regions, we encouraged people to ask more questions. The more questions you ask, the more likely you are to end up with an Acer.
The hashtag #keepasking was prominently featured across all media platforms.
SHL Global Rebranding
https://www.empiric.co/shl-medical-groupSpearheaded the creative vision and execution of SHL's rebranding efforts as the global creative director across Europe, the US, Taiwan, and China. Crafted narratives that increased customer engagement in digital branding experiences by 30%.
CHALLENGE
Transform SHL’s narrative from a “device manufacturer” to a solutions provider across the pharmaceutical and broader medical industries.
INSIGHT
Healthcare companies should prioritize understanding patients’ daily struggles beyond the disease and medication. Combining connected technology with patient-centricity means applying tech to real problems for better outcomes.
CREATIVE STRATEGY
We created a new global brand expression for SHL in Europe, the US, Taiwan, and China to align branding with the company’s core values. Using real patient insights, we developed integrated branding that included augmented reality (AR) experiences, digital immersive trade booths, a new corporate visual identity, engaging patient-centric videos, digital sales tools, and corporate marketing materials.
Interactive Sales App
https://www.empiric.co/shl-albert-appOrchestrated the design and development of a B2B interactive sales app to showcase a smart auto-injector, boosting customer engagement by 30% at global events. Emphasized patient-centricity for an immersive digital branding experience.
OVERVIEW
SHL is a global solutions provider for developing, designing, and manufacturing advanced drug delivery devices, such as auto- and pen injectors, and contract services for medical technology and industrial products.
CHALLENGE
As part of a broader digital branding vision, I aimed to enhance our presentation materials for trade shows and events. The goal was to go beyond standard PowerPoint slides and create innovative and engaging interactive sales tools.
CREATIVE SOLUTION
We created Albert, an interactive sales app designed specifically for SHL business directors. The app highlights the innovative design features and product information of the connected MollyC auto-injector medical device. Business team members used Albert on iPads, helping them to fully engage and interact with customers at international trade shows and events. The focus was on patient-centricity and technology, providing answers to patient questions with technical information in an engaging interface. Albert could be customized and personalized with customer branding and content.
RESULTS
The overall digital branding experience led to a 30% increase in customer engagement and improved communication, fostering better collaboration.
AR for Smart Medical Device
https://www.empiric.co/shl-and-quio-arRevamped the product video using AR and led the creation of a dynamic demo featuring connected drug delivery and therapeutics. Introduced interactive 3D models for in-depth exploration, enhancing engagement.
CHALLENGE
In today’s rapidly evolving healthcare landscape, more than simply delivering a device is required. The challenge lies in inspiring our customers to “Think Beyond the Device” and embrace the broader possibilities of connected drug delivery and therapeutics. How can we effectively engage our customers to foster a deeper understanding of these innovations?
CREATIVE SOLUTION
Enter the QuiO case, a strategic sales tool designed to spark genuine discussion about the powerful QuiO cloud service. At first glance, the box may seem empty, holding only a sculpted inner tray and the distinctive QuiO logo.
Powered by immersive AR, we reimagine the product experience. By targeting the logo with an iPad camera, users are transported into a dynamic display of QuiO devices that come to life within the inner tray. Customers are able to interact with each 3D model to explore the full potential of connected therapeutics in a captivating and engaging manner.
Education
Diploma in Marketing (MBA Study)
Northern Sydney Institute - Sydney, Australia
Post-graduate Diploma in Writing, Editing, and Publishing
University of Queensland - Brisbane, Australia
Bachelor's Degree in Graphic Design
University of Newcastle - Newcastle, Australia
Certifications
Starting Your Own Lingerie and Swimwear Label
London College of Fashion
Lingerie and Swimwear Design
London College of Fashion
Ashtanga Yoga Teacher Training
Yoga Alliance, Singapore
Skills
Core
Print Advertising, B2C Marketing, Branding, Content Creation, Ad Campaigns, Creative Advertising, Marketing Budgeting, Product Marketing, Brand Strategy, Customer Success, Marketing Technology (MarTech), Content Marketing, Marketing Strategy, Marketing, Marketing Leadership, Brand Marketing, Marketing Communications (MarCom), Marketing Campaigns, Digital Marketing, Writing & Editing, TV Advertising, Content Marketing Strategy, Social Media Content, Account-based Marketing (ABM), Copywriting, Market Research & Analysis, Elevator Pitches, Public Relations (PR), Social Media Posting
Platforms & Tools
Adobe Creative Suite, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Business Models
Business to Business to Consumer (B2B2C), Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G), B2B
Other
Creative Direction, Graphic Design, Typography, Art Direction, Digital Design, Storytelling, Visual Design, Illustration, Print Media, Advertising, B2B Marketing, Thought Leadership, Team Leadership, Business Pitch, Creative Briefs, Creative Thinking, Creative Strategy, Photography, Brand Identity, Brand Guidelines, Direct Marketing, Team Building, Teamwork, Leadership, Pitch Decks, Cross-functional Collaboration, Multi-channel, Multimedia, Integrated Marketing, Integrated Campaigns, Creative Problem Solving, Digital Media, Email Design, Team Management, Project Management, Stakeholder Management, Event Marketing, Trade Shows, Collaboration, Multimedia Production, Multi-tasking, Outdoor Advertising, Zoom, Skype, Executive Presentations, Market Insights, Cross-channel Marketing, Cross-cultural Communication, Cross-functional Team Leadership, B2B Partnerships, Digital Branding, Company Branding, Internal Communications, Corporate Culture, Corporate Branding, Corporate Communications, Integrated Marketing Communications (IMC), Culture Management, Team Development, Remote Team Leadership, Tone of Voice, Brand Positioning, Digital Marketing Design, Ideation, Global Branding, Creative Operations & Leadership, Resource Allocation, Resource Management, Creativity, Product Ideation, Diversity, Equity, & Inclusion (DEI), Marketing Management, Brand Building, Performance Management, Microsoft Office, Adobe Firefly, Figma, Digital Creative Direction, Regulatory Compliance, Interactive Design, Video Design, Apps, PowerPoint Design, Google Slides, Google Docs, Customer Insights, Web Design, Augmented Reality (AR), Hypebox Touchscreens, Global Digital Marketing Strategy, New Products, 3D Graphics, Websites, Internet of Things (IoT), User Interface (UI), Business Proposals, Data Analytics, AI Tools, Adobe, Midjourney, MURAL, Visual Identity, Consumer Branding, Copy Editing, Publishing, Copyright, SWOT Analysis, MBA Study, Clothing, Fashion Design, Dress Form, Fitting, Drape and Sculpt, Presentation Design, Client Presentations, Business Planning, Swimwear Manufacturing, Brand Design, Market Research, Desktop Publishing (DTP), Yoga, Meditation, Health, Nutrition & Supplements, Sanskrit, Creative Design, Visual Storytelling, Digital Health, Mentorship & Coaching, Project Scoping, Video Scripts, Videos, Design, Microsoft Teams, Web App Design, UI Design, Product Branding, VR Marketing, Virtual Reality (VR), Corporate Videos, New Product Development, Proposals, Mobile UI, Store Design, Agency Relationship Management (ARM)
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