Fernanda Belchior
Verified Expert in Marketing
Marketing Expert
São Paulo - State of São Paulo, Brazil
Toptal member since October 6, 2022
Fernanda has 10+ years of experience in product marketing and marketing management. She specializes in developing market positioning for brands and products through data-oriented dashboards and competitive and social media analyses. She is also keen on working on go-to-market collateral and sales enablement, planning, and execution. Fernanda has proven expertise in driving efforts with public and analyst relations, CRM, inbound marketing, and events teams on product launch-related activities.
Project Highlights
Expertise
- Branding
- Customer Relationship Management (CRM)
- Digital Campaigns
- Go-to-market (GTM) Strategy
- Inbound Marketing
- Market Intelligence
- Microsoft Office
- Public Relations (PR)
Work Experience
Marketing Manager
Equinix
- Managed the launch of an interconnection solution (IaaS) in Latin America.
- Created and managed the LATAM marketing department at Equinix.
- Led desk research and awareness and lead conversion campaigns for Equinix.
Project History
Marketing Campaign for the Remessa Online Startups Solution
Led the marketing plan and product marketing initiatives for Remessa Online Startups, creating detailed personas to effectively target money transfer solutions to different startup customer segments.
Spearheaded the digital marketing campaign on LinkedIn, Instagram, PR, and the landing page targeting the Brazilian audience. Developed personas and produced sales enablement presentations to support sales representatives’ activities.
Equinix Rebranding in Brazil
Led the GTM strategy of Equinix's rebrand in Brazil following the acquisition of Alog, a local data center. Helped it become the top brand in the colocation segment in the country in a short period.
Managed the 360 communication and marketing approach for the Equinix brand launch in the Brazilian market as a high-level global brand in the colocation market. In one year, researchers pointed Equinix as the top brand in the colocation segment in the country.
Azion Marketplace GTM
Created the GTM for Azion's marketplace, a Brazilian content delivery network company.
Generated the marketing plan to launch Azion’s marketplace based on digital channels. I also led co-marketing initiatives with key partners to promote their presence in the marketplace via digital campaigns on LinkedIn, Google Ads, and blogs.
Certifications
Inbound Marketing
RockContent
Market Intelligence
SCIP
Skills
Core
Public Relations (PR), Branding, Go-to-market (GTM) Strategy, Desk Research, Inbound Marketing, Digital Marketing, Digital Campaigns, Digital Marketing Strategy, Social Media, Social Media Marketing (SMM)
Platforms & Tools
HubSpot
Other
Microsoft Office, Market Intelligence, Marketing Plans, Personas, Salesforce, Customer Relationship Management (CRM)
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