Janelle Dominique Swing

I spearheaded a marketing initiative for a preschool in the Philippines, focusing on boosting enrollment and increasing subscription box sales. The campaign’s success was marked by a 3,300:1 return on ad spend and a CPA of only 0.81%. In just one month, it resulted in $17,000 in revenue from subscription boxes alone, showcasing a successful strategy for service-based businesses.

By leveraging social media and PR strategies, I helped “The Savvy Working Mom” build awareness and establish herself as a thought leader. This strategy led to her landing a new VP position and securing a TEDx speaking engagement, showcasing how effective branding can transform professional opportunities and elevate personal profiles.

I implemented a content strategy for Dr. Derrick Hines to enhance his presence in pain rehab and holistic therapy. Over one year, the Instagram following grew significantly, and his posts gained substantial traction, demonstrating the effectiveness of a well-structured social media strategy in building an industry reputation and engaging with a larger audience.

As a CMO, I led the streamlining of operations by optimizing meeting structures to improve efficiency and productivity. I implemented a structured agenda framework—Segue, Data, Rocks, Headlines, To-Dos, Issues, and Conclude—which kept discussions focused and actionable. By eliminating unnecessary discussions and ensuring clear priorities, we significantly cut meeting time while increasing team alignment and effectiveness.

This online Qigong academy was stuck with inconsistent sales and a tired audience. I reworked their entire funnel—from a lead magnet to low, mid, and high ticket offers—using optimized landing pages, engaging emails, and Meta ads. The result? A revitalized sales engine that got people excited again.