Janelle Dominique Swing, Marketing Expert in Calamba, Calabarzon, Philippines
Janelle is available for hire
Hire Janelle

Janelle Dominique Swing

Verified Expert  in Marketing

Bio

Janelle is a dynamic fractional CMO with over 10 years of digital marketing expertise. She specializes in crafting tailored strategies that drive sustainable growth and leveraging data-driven insights to optimize campaigns and enhance brand presence. With a proven track record in lead generation, social media engagement, and content marketing, Janelle is dedicated to helping businesses achieve and surpass their growth targets. Discover how Janelle can elevate your brand today.

Project Highlights

High-Impact Marketing for Preschool Enrollment and Products
Sold 450+ subscription boxes and achieved a 3,300:1 ROAS with minimal cost per action (CPA).
Elevating a Personal Brand to Thought Leader Status
Secured a VP role and TEDx speaking engagement through targeted social media and PR strategies.
Transforming Social Media Presence for a Pain and Performance Expert
Expanded Instagram followers from 3,990 to 27,035 and achieved 7,000+ views on reels and 15,000+ post engagements.

Expertise

  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Facebook Marketing
  • Instagram Growth
  • Instagram Marketing
  • Sales Funnel
  • Social Media Marketing (SMM)

Work Experience

Founder | CMO

2019 - PRESENT
ThisEngage Content Studio
  • Managed and executed strategic marketing initiatives for multiple clients, delivering customized solutions that enhanced each client's market position and performance.
  • Formulated and executed business strategies that acquired new clients, driving agency growth and significantly enhancing profitability.
  • Led and mentored a diverse team of marketing professionals, fostering a collaborative and high-performing environment that enhanced team productivity and development.
  • Developed and implemented tailored marketing strategies for diverse clients, ensuring impactful and effective solutions that met their unique needs.

Fractional CMO

2023 - 2024
We Build Trades Ltd.
  • Generated 120 leads per month with a £6,500 ad spend and achieved a conversion rate of 10.23%, transforming their lead generation from solely referrals to a consistent and scalable pipeline for a plumbing and heating company in Glasgow.
  • Achieved £87,000 in revenue in one month with a £2,700+ ad spend and a ROAS of 3,197:1, securing 30 quality leads per month for an aircon company in Oxford. During the winter season, they achieved £45,000 in revenue with just a £1,650 ad spend.
  • Implemented standardized operating procedures (SOPs) and developed streamlined processes to enhance the efficiency and effectiveness of paid advertising campaigns.

Social Media Marketing Manager

2022 - 2024
Acadiana Pain and Performance Rehab
  • Worked on a campaign that led to a remarkable increase in followers and consistently high engagement, with over 7,000 views on reels and 15,000 interactions on posts, establishing the client as an industry expert in pain rehab and holistic care.
  • Achieved a follower increase from 3,990 to 27,035 and high engagement rates on Instagram.
  • Developed a scalable content creation system to streamline production, ensure consistency, and enhance efficiency across all marketing channels.

Project History

High-Impact Marketing for Preschool Enrollment and Products

Sold 450+ subscription boxes and achieved a 3,300:1 ROAS with minimal cost per action (CPA).

I spearheaded a marketing initiative for a preschool in the Philippines, focusing on boosting enrollment and increasing subscription box sales. The campaign's success was marked by a 3,300:1 return on ad spend and a CPA of only 0.81%. In just one month, it resulted in $17,000 in revenue from subscription boxes alone, showcasing a successful strategy for service-based businesses.

Elevating a Personal Brand to Thought Leader Status

Secured a VP role and TEDx speaking engagement through targeted social media and PR strategies.

By leveraging social media and PR strategies, I helped "The Savvy Working Mom" build awareness and establish herself as a thought leader. This strategy led to her landing a new VP position and securing a TEDx speaking engagement, showcasing how effective branding can transform professional opportunities and elevate personal profiles.

Transforming Social Media Presence for a Pain and Performance Expert

Expanded Instagram followers from 3,990 to 27,035 and achieved 7,000+ views on reels and 15,000+ post engagements.

I implemented a content strategy for Dr. Derrick Hines to enhance his presence in pain rehab and holistic therapy. Over one year, the Instagram following grew significantly, and his posts gained substantial traction, demonstrating the effectiveness of a well-structured social media strategy in building an industry reputation and engaging with a larger audience.

Revamping Meeting Structure for Efficiency

Reduced weekly meeting time from 1.5 hours to under 45 minutes, with one instance achieving completion in just 30 minutes.

As a CMO, I led the streamlining of operations by optimizing meeting structures to improve efficiency and productivity. I implemented a structured agenda framework—Segue, Data, Rocks, Headlines, To-Dos, Issues, and Conclude—which kept discussions focused and actionable. By eliminating unnecessary discussions and ensuring clear priorities, we significantly cut meeting time while increasing team alignment and effectiveness.

Empowering Qigong using Funnel Strategy

Built a behavior-driven funnel that led to a 5x increase in leads (jumped from 800 to 4,200 in one month) and a 10x increase in low ticket conversions (went from fewer than 5 to over 50).

This online Qigong academy was stuck with inconsistent sales and a tired audience. I reworked their entire funnel—from a lead magnet to low, mid, and high ticket offers—using optimized landing pages, engaging emails, and Meta ads. The result? A revitalized sales engine that got people excited again.

Education

2017 - 2019

Bachelor's Degree in Business Administration

University of Makati - Makati, Philippines

Skills

Core

Instagram Marketing, Facebook Marketing, B2C Marketing, Social Media Marketing (SMM), LinkedIn Marketing, Content Marketing, Instagram Growth, Paid Advertising, Google Paid Ads, Marketing, Organic Social Media, Facebook Ads, Lead Generation, Conversion Rate Optimization (CRO), Copywriting, Digital Marketing Strategy, Email Marketing, Content Strategy, Ad Campaigns, Digital Campaigns, Social Media Strategy, Social Media Management, Product Marketing, Social Media, Infographics, Marketing Analytics, Content Creation, Social Media Content, Media Buying, SMART Social Media Marketing, Social Media Advertising, Campaign Strategy, Marketing Strategy, Content Marketing Strategy, Brand Strategy, TikTok Ads, Search Engine Marketing (SEM), LinkedIn Ads, Landing Pages, Funnel Marketing, Pinterest Marketing, Search Engine Optimization (SEO), Public Relations (PR), Email Automation, Email Marketing Automation, Ads, Google Ads

Platforms & Tools

Instagram Ads, Monday.com, TikTok

Business Models

B2B, SaaS Product Marketing, Business to Business (B2B)

Other

ClickUp, Zapier, Brand Awareness, Organic Content Marketing, Paid Search, B2B Lead Generation, Copy Editing, Growth Marketing, Email Content, Paid Media, Digital Media, Ad Optimization, Facebook, Instagram, Content Management, Graphic Design, Analytics, Growth Strategy, AI Content Creation, Proofreading, Brand Building, B2B Marketing, Sales Funnel, Podcast Marketing, Video Editing, Servant Leadership, Team Management, Landing Page Optimization, Kajabi, Facebook Pixel, Advertising Copy, Keyword Analysis, WordPress, eCommerce, Direct to Consumer (D2C), Consumer Packaged Goods (CPG), YouTube, AI Social Media Content Creation, Website Traffic, Brand Identity, Blog Posting, SEO Copywriting, Digital PR, Leadership, Team Leadership, Project Planning, Project Management, Agile Project Management, Meetings, Meeting Briefings, Lead Magnet, Drip Email, Meta Ads, Cross-channel Marketing, Shopify, Business, Entrepreneurship

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring