Janelle Dominique Swing, Marketing Expert in Calamba, Calabarzon, Philippines
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Janelle Dominique Swing

Verified Expert  in Marketing

Bio

Janelle is a dynamic fractional CMO with over 10 years of digital marketing expertise. She specializes in crafting tailored strategies that drive sustainable growth and leveraging data-driven insights to optimize campaigns and enhance brand presence. With a proven track record in lead generation, social media engagement, and content marketing, Janelle is dedicated to helping businesses achieve and surpass their growth targets. Discover how Janelle can elevate your brand today.

Project Highlights

High-Impact Marketing for Preschool Enrollment and Products
Sold 450+ subscription boxes and achieved a 3,300:1 ROAS with minimal cost per action (CPA).
Elevating a Personal Brand to Thought Leader Status
Secured a VP role and TEDx speaking engagement through targeted social media and PR strategies.
Transforming Social Media Presence for a Pain and Performance Expert
Expanded Instagram followers from 3,990 to 27,035 and achieved 7,000+ views on reels and 15,000+ post engagements.

Expertise

  • B2B Marketing
  • B2C Marketing
  • Digital Marketing
  • Facebook Marketing
  • Google Ads
  • Instagram Marketing
  • Meta Ads
  • Sales Funnel

Work Experience

Founder | CMO

2019 - PRESENT
ThisEngage Content Studio
  • Managed and executed strategic marketing initiatives for multiple clients, delivering customized solutions that enhanced each client's market position and performance.
  • Formulated and executed business strategies that acquired new clients, driving agency growth and significantly enhancing profitability.
  • Led and mentored a diverse team of marketing professionals, fostering a collaborative and high-performing environment that enhanced team productivity and development.
  • Developed and implemented tailored marketing strategies for diverse clients, ensuring impactful and effective solutions that met their unique needs.

Fractional CMO

2023 - 2024
We Build Trades Ltd.
  • Generated 120 leads per month with a £6,500 ad spend and achieved a conversion rate of 10.23%, transforming their lead generation from solely referrals to a consistent and scalable pipeline for a plumbing and heating company in Glasgow.
  • Achieved £87,000 in revenue in one month with a £2,700+ ad spend and a ROAS of 3,197:1, securing 30 quality leads per month for an aircon company in Oxford. During the winter season, they achieved £45,000 in revenue with just a £1,650 ad spend.
  • Implemented standardized operating procedures (SOPs) and developed streamlined processes to enhance the efficiency and effectiveness of paid advertising campaigns.

Social Media Marketing Manager

2022 - 2024
Acadiana Pain and Performance Rehab
  • Worked on a campaign that led to a remarkable increase in followers and consistently high engagement, with over 7,000 views on reels and 15,000 interactions on posts, establishing the client as an industry expert in pain rehab and holistic care.
  • Achieved a follower increase from 3,990 to 27,035 and high engagement rates on Instagram.
  • Developed a scalable content creation system to streamline production, ensure consistency, and enhance efficiency across all marketing channels.

Project History

High-Impact Marketing for Preschool Enrollment and Products

Sold 450+ subscription boxes and achieved a 3,300:1 ROAS with minimal cost per action (CPA).

I spearheaded a marketing initiative for a preschool in the Philippines, focusing on boosting enrollment and increasing subscription box sales. The campaign's success was marked by a 3,300:1 return on ad spend and a CPA of only 0.81%. In just one month, it resulted in $17,000 in revenue from subscription boxes alone, showcasing a successful strategy for service-based businesses.

Elevating a Personal Brand to Thought Leader Status

Secured a VP role and TEDx speaking engagement through targeted social media and PR strategies.

By leveraging social media and PR strategies, I helped "The Savvy Working Mom" build awareness and establish herself as a thought leader. This strategy led to her landing a new VP position and securing a TEDx speaking engagement, showcasing how effective branding can transform professional opportunities and elevate personal profiles.

Transforming Social Media Presence for a Pain and Performance Expert

Expanded Instagram followers from 3,990 to 27,035 and achieved 7,000+ views on reels and 15,000+ post engagements.

I implemented a content strategy for Dr. Derrick Hines to enhance his presence in pain rehab and holistic therapy. Over one year, the Instagram following grew significantly, and his posts gained substantial traction, demonstrating the effectiveness of a well-structured social media strategy in building an industry reputation and engaging with a larger audience.

Skills

Core

Instagram Marketing, Facebook Marketing, B2C Marketing, Digital Marketing, Social Media Marketing (SMM), LinkedIn Marketing, Content Marketing, Instagram Growth, Paid Advertising, Google Paid Ads, Marketing, Organic Social Media, Facebook Ads, Lead Generation, Conversion Rate Optimization (CRO), Digital Marketing Strategy, Email Marketing, Content Strategy, Ad Campaigns, Digital Campaigns, Social Media Strategy, Social Media Management, Product Marketing, Social Media, Infographics, Marketing Analytics, Content Creation, Social Media Content, Media Buying, Google Ads, Brand Strategy, TikTok Ads, Search Engine Marketing (SEM), LinkedIn Ads, Copywriting, Landing Pages, Funnel Marketing, Pinterest Marketing, Search Engine Optimization (SEO), Public Relations (PR)

Platforms & Tools

Instagram Ads, Monday.com, TikTok

Business Models

B2B, SaaS Product Marketing

Other

ClickUp, Zapier, Meta Ads, Brand Awareness, Organic Content Marketing, Paid Search, B2B Lead Generation, Copy Editing, Growth Marketing, Email Content, Paid Media, Digital Media, Ad Optimization, Facebook, Instagram, Content Management, Graphic Design, Analytics, Growth Strategy, B2B Marketing, Sales Funnel, Podcast Marketing, Video Editing, Servant Leadership, Team Management, Landing Page Optimization, Kajabi, Facebook Pixel, Advertising Copy, Keyword Analysis, WordPress, eCommerce, Direct to Consumer (D2C), Consumer Packaged Goods (CPG), YouTube, Brand Identity, Blog Posting, SEO Copywriting, Digital PR

Collaboration That Works

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