José Sánchez
Verified Expert in Marketing
Marketing Expert
Madrid, Spain
Toptal member since October 30, 2024
José is a bilingual growth and acquisition lead who connects positioning, offers and messaging with channels, funnels and measurement. His experience spans in-house, agency and freelance work in the US and Spain. He has led a team of five, managed $70k/month in ad spend, and worked across paid acquisition, SEO, content and conversion optimization. He builds acquisition as one system, from what a company sells to how buyers decide.
Certification Highlights
Expertise
- Brand Positioning
- Conversion Rate Optimization (CRO)
- Customer Acquisition
- Google Analytics 4 (GA4)
- Growth Marketing
- Growth Strategy
- On-page SEO
- Paid Advertising
Work Experience
Positioning & Go-To-Market Consultant
90scale
- Diagnosed the gap between what a company is and what its buyers believe it to be: how the market categorizes it, where its value is lost, and why buyers hesitate.
- Engineered the offer and positioning around that diagnosis, making the value clearer, more measurable, more credible and easier to justify.
- Built the message that moves buyers from recognizing the problem to understanding why the company is the right solution, and designed the acquisition system behind it: channel selection, funnel and measurement.
Acquisition Lead
Bide Berria
- Built a complete digital infrastructure for a corporate finance firm, including website, LinkedIn presence, and CRM, supporting structured pipeline visibility and institutional positioning.
- Designed and implemented a LinkedIn acquisition system combining authority-driven content and outbound outreach, focused on engaging founders, CFOs, and investment stakeholders.
- Developed a content architecture centered on financial credibility, producing targeted posts and case narratives aligned with capital structuring and corporate finance positioning.
Marketing Manager
Huguenot Group
- Led a team of 5 and ran acquisition for 10+ US clients across the portfolio on Meta Ads, Google Ads, SEO and content, managing $70k a month in ad spend.
- Designed the growth strategy for a US investment firm raising $20M from high-net-worth investors: one North Star split into four drivers, each with a target and a funnel of its own, and the messaging an external agency executed.
- Built the conversion architecture from traffic intent to lead handoff, and set up GA4 and GTM measurement and attribution, reallocating budget by channel to cut cost per lead.
Marketing Growth Specialist
OK Stone Engineering Inc.
- Designed targeted email marketing funnels that generated high-quality leads, contributing directly to a $2.5 million capital raise for a private equity opportunity.
- Created compelling ads, landing pages, and sales pages to attract and engage potential investors, driving successful lead conversions.
- Streamlined lead acquisition through optimized content and strategic email sequences, significantly boosting engagement and conversion rates for a $2.5 million fundraising campaign.
Senior Creative Strategist
Dentsu
- Led copy and messaging across digital, social, performance and brand for Google, IKEA and Cupra.
- Adapted each campaign by audience and channel while keeping one brand voice.
- Reviewed campaign performance in market - engagement, click-through, response - and fed the results into the next round.
Organic & SEO Strategist
Factorial
- Owned SEO and content strategy for Factorial's US market expansion, mapping keyword and intent research to funnel stages and building the content roadmap around US buyer context.
- Ran on-page and technical SEO with engineering, focused on commercial-intent terms.
- Grew organic traffic and rankings on commercial-intent terms, and lifted conversion from organic landing pages.
Freelance Growth Marketer
MentorShow
- Owned growth for MentorShow, an online-course business billing €30k per month.
- Set the acquisition strategy and built the funnels behind the business.
- Identified a major checkout drop-off and ran offer and messaging experiments that lifted checkout conversion by approximately 25%.
Freelance Growth Marketer
PokerStars
- Built the organic acquisition funnel for PokerStars, from search and content at the top through to registration.
- Mapped search intent to each stage of the organic acquisition funnel.
- Designed the landing pages that converted search intent into registration.
Global Marketing Specialist
Suntory Global Spirits
- Helped build a global eContent framework across a multi-brand portfolio and markets.
- Helped scale digital assets: CGI, 360° spins and SEO-optimized product content.
- Supported global brand content for Jim Beam, Maker's Mark and Yamazaki.
Project History
Campaign to Raise Money for A Private Equity Opportunity
Developed a campaign to raise $2.5 million for a private capital opportunity.
The “Game of Money” project aimed to raise $2.5 million for a private equity opportunity, leveraging Oren Klaff’s branding and investment strategies. The goal was to attract investors seeking higher returns and safer alternatives to traditional options. The strategy began with a framework focusing on the “push of current situation” (low returns and high-risk burnout) and the “pull of new solution” (high returns, partnership credibility, and problem-solving). This approach highlighted investor motivations and mitigated anxieties about market acceptance, execution risks, and liquidity.
Execution involved a multi-step lead-generation funnel with targeted email marketing, digital ads, and optimized landing and sales pages. Each element addressed investor pain points, gradually building trust and engagement. Rigorous A/B testing across all components maximized conversion rates. Ultimately, the campaign was a success, securing $2.5 million by guiding potential leads through a tailored journey that reinforced the benefits and security of the opportunity, converting them into committed investors.
Cupra Global SEO Optimization and New Model Launch
https://www.cupraofficial.com/Developed a style guide and optimized SEO for all Cupra pages, enhancing brand visibility. I also successfully launched the new Cupra Terramar model globally, driving engagement and solidifying Cupra's position in the competitive automotive market.
A comprehensive project to elevate the brand’s digital presence. Working with clients like SEAT and Cupra, I developed a style guide for all brand copy, ensuring a cohesive tone and voice across channels. I also conducted in-depth keyword research, optimizing every page to enhance SEO performance. Together, we focused on improving Cupra’s digital visibility, making their content more discoverable and engaging for potential customers.
A significant highlight was the successful global launch of the new Cupra Terramar model. Through meticulous SEO optimization and strategic content enhancements, we helped drive worldwide visibility and engagement for this release, contributing to its strong market performance. This project combined content strategy, technical SEO, and brand consistency to solidify Cupra’s position in the competitive automotive market.
Organic Traffic and Conversions Boost in the US Market for Factorial
http://factorialhr.comIncreased organic traffic and conversion rates in the US market through strategic SEO and high-quality content creation.
I led the development and execution of short-, medium-, and long-term SEO strategies to boost organic search visibility and drive qualified leads in the US market. Through continuous monitoring, analysis, and reporting on website traffic, keyword rankings, and conversion rates, we refined our approach to maximize impact. Additionally, I created high-quality content, including articles, blogs, infographics, and templates, to increase audience engagement and meet key content marketing goals.
Education
Master of Science Degree in Digital Marketing
Lindenwood University - St. Louis, USA
Bachelor of Arts Degree in Advertising & Public Relations
Lindenwood University - St. Louis, USA
Certifications
Complex Problem Solving Course in the Technology Field
IMMUNE Technology Institute
Conversion Rate Optimization (CRO) for Business Administration and Management
MIDE CRO
Skills
Core
Branding, Ad Campaigns, Email Marketing, Inbound Marketing, Content Strategy, SEO Content, Copywriting, Email Campaigns, Content Marketing Strategy, Campaign Management, Social Media Advertising, Landing Pages, Search Engine Optimization (SEO), Brand Marketing, Digital Marketing Strategy, Influencer Marketing, Marketing Communications (MarCom), Marketing Leadership, Marketing Strategy, Social Media, Content Marketing, On-page SEO, Content Creation, Content, Lead Generation, Local SEO, Brand Strategy, Social Media Marketing (SMM), SEO Tools, A/B Testing, Conversion Rate Optimization (CRO), Google Ads, Paid Advertising, Pay-per-Click (PPC), Digital Marketing, Marketing, SEO Marketing, Facebook Ads, Google Paid Ads
Platforms & Tools
Content Management Systems (CMS), HubSpot, Google Workspace, Google Analytics 4 (GA4), Metricool, Google My Business
Business Models
B2B
Other
WordPress, SEO Copywriting, Content Management, Landing Page Optimization, Pitch Decks, Presentation Design, Spanish, Pitch Deck Design, Creative Design, Strategy, Storytelling, Creative Operations & Leadership, Generative Engine Optimization (GEO), Global Digital Marketing Strategy, B2B Marketing, Artificial Intelligence (AI), Content Writing, Email Content, Brand Positioning, Growth Marketing, Launch Strategy, Advertising Design, Market Research, Meta Ads, Semrush, Jira, Optimization, Sales Funnel, Campaigns, Growth Strategy, Customer Acquisition, Customer Retention, Paid Search, Product Launch, GoHighLevel, Growth, Project Management, Complex Problem Solving, Statistics, Website Optimization, Monetization Models, Advertising, Outbound Marketing, Paid Media, Books
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