José Sánchez

The "Game of Money" project aimed to raise $2.5 million for a private equity opportunity, leveraging Oren Klaff's branding and investment strategies. The goal was to attract investors seeking higher returns and safer alternatives to traditional options. The strategy began with a framework focusing on the "push of current situation" (low returns and high-risk burnout) and the "pull of new solution" (high returns, partnership credibility, and problem-solving). This approach highlighted investor motivations and mitigated anxieties about market acceptance, execution risks, and liquidity.

Execution involved a multi-step lead-generation funnel with targeted email marketing, digital ads, and optimized landing and sales pages. Each element addressed investor pain points, gradually building trust and engagement. Rigorous A/B testing across all components maximized conversion rates. Ultimately, the campaign was a success, securing $2.5 million by guiding potential leads through a tailored journey that reinforced the benefits and security of the opportunity, converting them into committed investors.

A comprehensive project to elevate the brand's digital presence. Working with clients like SEAT and Cupra, I developed a style guide for all brand copy, ensuring a cohesive tone and voice across channels. I also conducted in-depth keyword research, optimizing every page to enhance SEO performance. Together, we focused on improving Cupra's digital visibility, making their content more discoverable and engaging for potential customers.

A significant highlight was the successful global launch of the new Cupra Terramar model. Through meticulous SEO optimization and strategic content enhancements, we helped drive worldwide visibility and engagement for this release, contributing to its strong market performance. This project combined content strategy, technical SEO, and brand consistency to solidify Cupra's position in the competitive automotive market.

I led the development and execution of short-, medium-, and long-term SEO strategies to boost organic search visibility and drive qualified leads in the US market. Through continuous monitoring, analysis, and reporting on website traffic, keyword rankings, and conversion rates, we refined our approach to maximize impact. Additionally, I created high-quality content, including articles, blogs, infographics, and templates, to increase audience engagement and meet key content marketing goals.