Juba Tsuladze

This project involved crafting a comprehensive global marketing strategy for a leading drink producer, focusing on brand differentiation and market penetration across diverse international markets. By conducting in-depth market research and segmentation analysis, the strategy identified key target audiences and tailored marketing messages to resonate with local cultural preferences and consumption habits. The approach integrated digital marketing tactics, including SEO, PPC, social media campaigns, and influencer partnerships, to enhance brand awareness and engagement across various platforms.

Additionally, the strategy leveraged omnichannel marketing by combining online and offline efforts, such as experiential marketing events and strategic retail partnerships, to create a cohesive brand experience. I also implemented continuous performance monitoring and data-driven adjustments to optimize ROI, ensuring sustained growth and adaptability to changing market dynamics.

The project focused on developing and executing a robust digital marketing strategy for a Shopify-based online footwear retailer, aiming to drive targeted traffic and maximize conversions through strategic PPC advertising on Facebook and Google. The project started by analyzing customer personas and market trends to identify high-value segments and optimize audience targeting, ensuring ads were highly relevant and engaging.

Leveraging advanced targeting techniques and dynamic ad creatives, I designed campaigns to enhance brand visibility, improve click-through rates, and attract qualified traffic to the Shopify store. The approach also incorporated sophisticated retargeting tactics to re-engage past visitors and recover abandoned carts, increasing conversion rates. Continuous campaign optimization methods, including A/B testing and performance analytics, were employed to enhance ad efficiency and boost ROAS, resulting in significant growth in online sales and an expanded market share.

The project involved delivering comprehensive digital marketing advisory services to a laptop retailer. The strategy aimed to boost the retailer's online presence and drive eCommerce sales. I first performed an in-depth analysis of the company's digital footprint, identifying key areas for improvement in SEO, content marketing, and user experience on the website. Using these insights, I developed a customized digital marketing plan focused on targeted PPC campaigns on platforms like Google and social media to attract high-intent buyers.

Additionally, the project included optimizing product listings with compelling descriptions and images, implementing email marketing campaigns to nurture leads, and leveraging retargeting techniques to convert previous site visitors into customers. Regular performance monitoring and data analysis were conducted to refine the strategy, ensuring continuous improvement in campaign effectiveness, customer engagement, and sales growth.