Katarina Simic
Verified Expert in Marketing
Digital Marketing Expert
Munich, Bavaria, Germany
Toptal member since July 30, 2024
Katarina is a digital marketing strategist with 8+ years of experience driving growth for SaaS startups and large enterprises. She specializes in partner and channel marketing, demand generation, and SaaS product onboarding. Known for implementing data-driven marketing initiatives, Katarina enhances customer engagement and revenue. Her strategic approach, combined with market analysis, positions her as a key player in achieving company goals and staying ahead of industry trends.
Project Highlights
Expertise
- B2B Marketing
- Content
- Digital Marketing
- Events
- Product Marketing
- Project Management
- SaaS Product Marketing
- User Onboarding
Work Experience
Senior Channel Marketing Manager
Nfon
- Enhanced partner engagement and channel strategy, resulting in a 30% increase in partner-driven revenue.
- Created and managed multiple digital marketing campaigns, generating significant leads and boosting partner engagement.
- Developed effective digital onboarding strategies for new partners, enhancing their integration and satisfaction.
- Coordinated with product teams to streamline communication, ensuring clear and effective messaging across all channels.
- Developed strong relationships with key stakeholders, regional marketing and sales managers, and business unit leaders, focusing on continuous improvement.
- Spearheaded AI-driven marketing initiatives, leading to a 25% improvement in business strategies.
Senior Digital Marketing Manager
Huble Digital Group
- Maintained an up-to-date understanding of the company, its products, and its client base to implement effective marketing campaigns across all stages, from awareness to delight.
- Created marketing strategies for generating and nurturing leads, resulting in a 35% increase in qualified leads.
- Worked with SaaS clients to gather market data, collect sales feedback, and analyze customer interactions to develop a practical messaging framework and value proposition.
- Created and managed a content calendar, scheduling deadlines to align with marketing goals.
- Managed and supervised marketing projects from inception to completion, ensuring alignment with strategic objectives.
- Headed the development of onboarding projects, creating all necessary assets and materials to ensure smooth integration for new clients.
- Designed and executed creative campaigns using AI and search engine marketing (SEM), enhancing engagement and conversion rates.
- Managed a team of content writers and designers, ensuring timely delivery and quality of content.
Head of Marketing
Apaleo
- Focused on market penetration and customer engagement for new product launches, resulting in a 40% increase in customer acquisition within the 1st year.
- Conducted research projects to understand user needs, informing product development and refining marketing strategies and leading to a 30% increase in customer satisfaction scores.
- Restructured the company website to improve visitor flow, leading to a 25% increase in website visits and a 15% reduction in bounce rates.
- Created and coordinated over 40 in-person and online events, driving a 20% increase in lead generation and brand recognition.
- Conducted A/B testing to optimize marketing campaigns, improving conversion rates by 20%.
- Utilized data analytics to measure campaign performance and inform strategic decisions, enhancing overall marketing effectiveness.
- Developed and executed creative campaigns, increasing customer engagement.
Project History
GfK Forrester Study
https://www.gfk.com/the-total-economic-impact-of-gfknewronHeaded the complete promotion of a Forrester study by creating a dedicated site, designing all SEM and search engine optimization (SEO), and retargeting ads, videos, and assets.
The SEM efforts generated over 100,000 clicks, while the SEOs increased organic traffic by 150%. Retargeting ads and promotional videos further boosted engagement, resulting in a 40% increase in study downloads and significant media coverage. The comprehensive social media plan amplified reach and engagement, showcasing the effectiveness of integrated digital marketing initiatives.
High5 Innovation Conference 2022 for Apaleo
https://apaleo.com/high5-innovation-conference-2022-apaleoOrganized and executed a successful conference for 350 partners, including strategy, concept, promotion, branding, visuals, and overall event management.
As the project lead, I developed the complete strategy and concept for the conference, ensuring every detail aligned with our objectives. This included designing the promotional materials, creating the branding visuals, and overseeing the comprehensive marketing campaign.
Significant partner engagement, positive feedback, and enhanced brand recognition for Apaleo highlighted the event's success. My role encompassed coordinating logistics, managing vendors, and ensuring a seamless experience for all attendees.
Digital Advent Calendar Campaign for Apaleo
https://www.hospitalitynet.org/news/4091038.htmlConceptualized and executed an organic promotional campaign for a digital advent calendar, successfully generating 130 leads.
I spearheaded the entire project, from the initial concept to execution, focusing on organic promotion to maximize reach without incurring additional advertising costs. The campaign featured a digital advent calendar with daily surprises and offers, encouraging user interaction and lead generation.
My responsibilities included designing the calendar, crafting engaging content, and strategizing promotional efforts across various organic channels. The campaign exceeded expectations, generating 100 leads and significantly boosting engagement and brand visibility.
Education
Master of Business Administration (MBA) in Business and Marketing
Hochschule Bremen, City University of Applied Sciences - Bremen, Germany
Certifications
Inbound Marketing Certified
HubSpot Academy
Skills
Core
AI Marketing, LinkedIn Ads, Digital Marketing, Marketing Strategy, Channel Strategy, Content, Content Creation, Email Marketing, Inbound Marketing, Lead Generation, LinkedIn Marketing, Google Ads, Search Engine Marketing (SEM), Marketing Leadership, Social Media, Content Marketing, Campaign Automation, Marketing Automation, Marketing Analytics, Product Marketing, Go-to-market Strategy, Organic SEO
Platforms & Tools
HubSpot Marketing Hub, Asana
Business Models
SaaS Product Marketing, SaaS, B2B
Other
Partnership Marketing, Trello, B2B Marketing, Email Marketing Strategy, Lead Marketing, Demand Generation, Digital Marketing Product Manager, User Onboarding, Marketing Channel Strategy, B2B Lead Generation, Campaigns, Portals, Events, User Journeys, Creative Strategy, Hospitality, WordPress, Semrush, Asset Management, Analytics, Brand Management, Data Analysis, Event Planning, Event Marketing, Project Planning, Budgeting, Brand Identity, Vendor Management, Business Partnerships, Automation, Reporting, Project Management, B2B Partnerships, Website Traffic, Digital Brand Identity
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