Kirstie Jeffries
Verified Expert in Marketing
Marketing Expert
Los Angeles, CA, United States
Toptal member since June 7, 2023
Kirstie is a marketing specialist with over 12 years of professional experience driving growth for early-stage startups and established organizations. She has built out new marketing strategies and elevated existing ones using expertise in digital marketing, demand generation, and a wide range of skills, including SEO, SEM, and website management. With international experience and a curious, data-driven approach, Kirstie will deliver measurable results and propel any business forward.
Expertise
- Demand Generation
- Digital Marketing
- Google Ads
- HubSpot
- Marketing Automation
- Marketing Strategy
- Search Engine Optimization (SEO)
- Website Management
Work Experience
Director of Digital Marketing
DispatchTrack
- Led a high-performing demand generation team, fostering a collaborative culture and supporting team members' development.
- Scaled inbound revenue growth by building new channels, improving lead quality, and reducing acquisition costs.
- Collaborated with overseas teams to develop a global, multilingual marketing strategy, propel expansion, and promote brand recognition across international markets.
- Supervised SEM and paid social strategies, budget, and analysis, cutting SEM customer acquisition costs by 40% YoY.
- Directed SEO efforts—including technical SEO, keyword research and planning, and content development—leading to 117% growth in organic search traffic and twice the number of SEO leads in my first year.
- Executed website redesigns, new page launches, and ongoing optimization, including A/B testing and analysis, to improve conversion rates.
- Drove account-based marketing initiatives in collaboration with sales and product teams and developed targeted campaigns to engage high-value accounts and achieve revenue goals.
- Defined key metrics and established reporting systems to track the impact of marketing tactics and identify growth opportunities.
Marketing Consultant
Independent
- Performed marketing consulting, strategies, and implementation for various B2C and B2B clients across multiple industries.
- Handled SEO, copywriting, social media, web development, and influencer marketing.
- Proposed marketing strategies and executed growth plans.
Digital Marketing Manager
Aparavi Software
- Oversaw analytics, reporting, and strategic planning across digital marketing channels.
- Handled lead nurturing by establishing customer journey workflows and lead scoring for email marketing, ads, and sales functions.
- Managed paid advertising, developing an overall strategy, setting budgets, and designing and optimizing ads, landing pages, and corresponding assets for Google, LinkedIn, Facebook, Twitter, and Capterra.
- Led content creation and distribution, including ebooks, white papers, blog posts, videos, webinars, and podcasts.
- Worked on website operations, including conversion rate optimization, SEO, WordPress management, basic coding, and collaboration with designers.
- Owned the HubSpot database and took care of segmentation and sales operations support.
Digital Marketing Manager
Annex Cloud
- Drove inbound demand generation, achieving a 200% YoY growth in leads.
- Handled in-depth reporting, projections, and budget planning across marketing targets and KPIs.
- Managed SEM and paid social advertising, including budgeting, copywriting, graphic production, and analytics.
- Executed the SEO strategy: technical, on-page, and off-page.
- Led website development and maintenance, including management of developers and designers, conversion rate optimization, A/B testing, and SEO.
- Performed content marketing, including lead generation strategies, copywriting, promotion of white papers, blog posts, case studies, organic social media content, presentations, and sales materials.
Digital Marketing and Communications Specialist
People2People
- Launched the company's marketing department and developed a comprehensive marketing strategy to boost B2B and B2C success.
- Grew following by 569% through paid and organic social media.
- Performed content marketing, including blog development, the editorial calendar, content promotion, and SEO.
- Handled email marketing and marketing automation, including segmentation, targeting, email content, designs, and analytics.
- Managed external vendors on special projects, including developers, designers, and advertising specialists.
- Project-managed a website redesign and SEO audit, including microsites, offline publications, and social media graphics.
Online Marketing Specialist
MyRoom5
- Managed a team of web developers and designers to build a new travel marketplace website.
- Developed branding, social media, and content marketing strategies for the pre-launch travel startup.
- Assisted with the parent company's other businesses and projects, including a tour agency and restaurant, through website development, social media marketing, and copywriting.
Marketing Specialist
Supercool Creative Agency
- Oversaw the video marketing agency's content marketing and SEO strategy by building a blog, writing articles, and distributing content.
- Managed the agency's website and oversaw a website redesign, focusing on conversion rate optimization.
- Contributed to client pitches by providing marketing ideas, performing market research, and building pitch decks.
Project History
Marketing Copywriting
https://kirstiej.me/writing/Established thought leadership and drove qualified traffic through well-researched, search-engine-optimized, and carefully-edited blog content.
An assortment of blog posts I’ve written for various businesses’ websites spanning multiple industries. Topics range from loyalty marketing to digital marketing, social media, and travel. Each post includes a summary of the information and a description of the client or employer I wrote for.
White Paper on Brand Loyalty
https://drive.google.com/file/d/1HvY_2DdCSRa_T2J1h6b2B-fFCVZOuYR3/view?usp=sharingResearched, wrote, edited, managed the design, and oversaw distribution of a white paper for my previous employer, Annex Cloud.
I wrote a white paper in 2018 titled “Is Brand Loyalty Dead? Key Ideas for Retaining Customers in the Age of Distraction”, the main goal of which was to promote the customer loyalty tools of Annex Cloud, generate new leads, and educate prospects. The paper was very well received, and it’s still used today to accomplish these goals.
Qualified Traffic Growth Plan
https://drive.google.com/file/d/1aWbLo692h-HelRXPvNs8o4SftZAKOrYH/view?usp=sharingPitched an introductory plan for a software startup to begin driving qualified traffic to their website.
A startup that released its SaaS product struggled to bring qualified traffic to its website. As part of my final interview for a marketing position at this company, I was asked to present a basic plan to increase the quality and quantity of website traffic. I was subsequently hired as their full-time digital marketing manager, at which point I built and executed a more comprehensive traffic strategy and generated about 550% traffic growth in 18 months.
Education
Bachelor's Degree in Communication Studies
University of California, Los Angeles - Los Angeles, CA, USA
Certifications
Google Analytics Certification
Google Skillshop
Technical SEO
LinkedIn Learning
Business Analytics: Marketing Data
LinkedIn Learning
Advanced Lead Generation
LinkedIn Learning
Account-based Marketing Foundations
LinkedIn Learning
SEO Certified
HubSpot Academy
Inbound Marketing Certified
HubSpot Academy
HubSpot Marketing Software Certified
HubSpot Academy
Google Ads Certification
Google Skillshop
Content Marketing Specialist
DigitalMarketer
Analytics & Data Specialist
DigitalMarketer
Skills
Core
Marketing Automation, Email Marketing, Inbound Marketing, Digital Marketing, Digital Marketing Strategy, Search Engine Optimization (SEO), Lead Generation, A/B Testing, SEO Keyword Research, Google Ads, LinkedIn Ads, Marketing Analytics, Search Engine Marketing (SEM), Marketing Strategy, Content Marketing, Paid Advertising, Copywriting, Social Media, Conversion Rate Optimization (CRO), Content Strategy, Social Media Marketing (SMM), Facebook Ads, X (formerly Twitter) Ads, Marketing Operations, Writing & Editing, Performance Marketing, SEO Tools, Influencer Marketing, Account-based Marketing (ABM), Google Tag Manager
Platforms & Tools
HubSpot, HubSpot Marketing Hub, Adobe Suite, CRM Systems, Google Analytics, Marketo, Pardot
Business Models
Business to Business (B2B)
Technical
HTML, CSS
Other
Demand Generation, Growth Marketing, B2B Lead Generation, Salesforce, WordPress, Web Analytics, Website Management, Budgeting, Project Management, Web Content, Data-driven Marketing, Data Analytics, Content Writing, People Management, Data Reporting, Web Development, International Marketing, Hotjar, Event Marketing, Webinars, Podcasting, Books
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