Laszlo Harkanyi
Verified Expert in Marketing
Marketing Expert
Berlin, Germany
Toptal member since July 4, 2024
Laszlo is a marketing and media expert with a background in journalism and business. He has 15+ years of experience managing cross-functional teams, leading creative projects, and boosting user engagement. With a deep understanding of strategic needs, data routines, and content production, Laszlo excels at growing brands and achieving corporate goals. He created impactful campaigns in the US, UK, and Germany for a publishing company and implemented a data-driven content strategy for a startup.
Project Highlights
Expertise
- Content
- Content Marketing Strategy
- Content Strategy
- Copy Editing
- Copywriting
- Digital Media
- German
- SEO Content
Work Experience
Content Executive | Web Manager
55 REDEFINED LTD
- Managed a dynamic CMS platform to edit and upload high-quality written and visual content for a web product, ensuring a seamless user experience.
- Delivered high-quality content updates under tight deadlines, reducing turnaround time and ensuring readiness for launch.
- Proofread all content meticulously, maintaining accuracy, consistency, and adherence to brand guidelines.
Senior Communications Manager
Classical:NEXT
- Led an integrated communications strategy across digital and print channels for a global B2B conference, resulting in a 10% year-over-year increase in attendance.
- Crafted and executed a comprehensive web and press strategy for a global B2B conference, resulting in a 15% increase in web traffic and a 20% boost in media mentions year-over-year.
- Developed and managed a targeted newsletter campaign for a global B2B audience, achieving a high engagement rate with a 38% open rate and 17% click-through rate, well above industry benchmarks.
Senior Content Strategist
Wunderflats
- Coordinated a cross-departmental project team, including senior executives, to optimize the customer journey, reaching a 15% reduction in customer service contact hours within two months.
- Developed a multilingual content marketing strategy to expand the company to a new region.
- Crafted and implemented an organic campaign to launch the company's refugee housing platform.
- Boosted organic traffic by 15% after planning and implementing SEO-optimized communication campaigns and collaborating with the sales team.
- Produced and implemented brand and communications guidelines for the German, French, and UK markets for consistent messaging.
Digital Content Manager
Edition Peters Group
- Coordinated marketing efforts in the US, UK, and German markets.
- Drove PR efforts in collaboration with the sales team, launching five new educational product lines.
- Developed and produced 300 video assets and a marketing launch campaign for a music educational platform.
- Optimized the product release process, achieving a 25% reduction in time to market.
Editor
World Music Network
- Created and edited written content for web products.
- Optimized digital catalog management for accessibility.
- Managed contracts with external content partners with a focus on copyrights.
Executive Director
Jeunesses Musicales Hungary
- Led full website redesign, modernizing UX and improving mobile responsiveness across all devices.
- Built strategic partnerships with international cultural organizations and media outlets.
- Executed 20 concurrent programs, managing budgets, timelines, and cross-functional teams to deliver workshops and performances.
- Launched fundraising campaigns, securing EUR35,000 in sponsorship and donations.
Managing Editor
Fidelio
- Led and mentored the editorial team producing the online and print editions of a monthly listings magazine, steering content production and strategy.
- Grew the publication's online reach by 80% by collaborating with the sales team.
- Launched video production, significantly expanding the digital content portfolio.
Project History
Refugee Housing Platform Launch
https://www.helfendewaende.de/enSpearheaded multilingual content creation and an organic campaign to launch Germany's central refugee housing platform, providing housing solutions for 6,000 refugees.
Wunderflats created the “Helping Walls” (Helfende Waende) housing platform to connect homeowners in Germany with refugees in need of temporary housing solutions. I managed web content production with specialized UX needs and an organic campaign to launch the initiative.
Educational App Content Development
Spearheaded content production for the launch of Tido Music, a music learning app, achieving 100,000 downloads in the US, European, and Asian markets.
Tido Music is a music learning platform for pianists and singers, featuring rich content with masterclasses, audio and video performances, and musical notation. I developed in-house digital media production facilities, including:
• Streamlined the audio and video content production process from budgeting and pre-production to validation and delivery.
• Coordinated a team of four in-house members and 20 external contributors.
• Implemented a scalable digital asset management system, ensuring accessibility and security.
Record Label Launch Campaign
Led a PR campaign for the EPS record label launch using digital marketing and traditional media. Highlights included media coverage and targeted email marketing, successfully positioning EPS in the market.
EPS is Edition Peters’s in-house record label, established to drive revenue growth and artist promotion through quality products. I developed the label launch campaign and managed the release of its first eight products.
Education
Master's Degree in Business Administration (MBA)
Quantic School of Business and Technology - Washington, DC, USA
Master's Degree in Creative and Cultural Industries
King's College London - London, UK
Undergraduate Program in Liberal Arts
Bard College Berlin - Berlin, Germany
Certifications
AI SEO: Mastering Generative Engine Optimization (GEO)
SkillUp | via Coursera
Clinical Trials: Good Clinical Practice
Novartis | via Coursera
Introduction to Artificial Intelligence (AI)
IBM
Google Data Analytics Professional Certificate
Google | via Coursera
Essentials of Global Health
Yale | via Coursera
Skills
Core
Marketing, Content Strategy, SEO Content, Copywriting, Public Relations (PR), Writing & Editing, SEO Tools, B2C Marketing, Social Media Content, Content Marketing, Content Creation, Marketing Strategy, Digital Marketing, Digital Marketing Strategy, Email Marketing, Brand Strategy, Email Campaigns, Funnel Marketing, Branding, Social Media Posting, Social Media Marketing (SMM), On-page SEO, Landing Pages, Marketing Analytics, Funnel Optimization, LinkedIn Ads, Lead Generation, Go-to-market (GTM) Strategy, Marketing Campaigns, Conversion Rate Optimization (CRO), Instagram Marketing, LinkedIn Marketing, Affiliate Marketing, Ad Campaigns, Content Marketing Strategy, Content, SEO Keyword Research, Search Engine Optimization (SEO), Brand Marketing, Generative Artificial Intelligence (GenAI)
Platforms & Tools
Adobe Creative Suite, Adobe InDesign, Adobe Photoshop, Content Management Systems (CMS), Google Workspace, Asana, Google Analytics, Canva, Mailchimp, Looker Studio, R
Business Models
B2B, Business to Business (B2B), Business Models
Technical
SQL
Other
Semrush, Google Docs, Microsoft Office, Cultural Management, English, Advertising Copy, Project Management, Content Localization, Organic Content Marketing, Copy Editing, Budgeting, Translation, Google Sheets, Music Promotion, Digital Media, Web Content, Project Budget Management, Microsoft Excel, Microsoft PowerPoint, German, Customer Relationship Management (CRM), Basecamp, Premiere Pro CC, Video Production, Zoom, Slack, Content Production, Newsletters, Digital Strategy, Stakeholder Management, Content Management, Competitor Analysis & Profiling, Marketing Plans, Blogs, Proofreading, Content Update, Print Media, B2B Partnerships, B2B Marketing, Article Writing, Website Audits, Tone of Voice, Google Drive, Marketing Mix Modeling, Brochures, Documentation, Presentations, Localization, UX Writing, YouTube, Event Management, Email Content, Storytelling, Marketing Management, Team Management, Sprout Social, Business, Operations Management, Commercialization, Web UX, Design, Videography, Hootsuite, WordPress, Audio Streaming, Webflow, Digital Asset Management, Contract Management, Copyright, Adobe Audition, Adobe Lightroom, Figma, Miro, Microsoft Teams, Value Proposition, General Data Protection Regulation (GDPR), Artificial Intelligence (AI), Tourism, Data Entry, Databases, Merchandising, Event Planning, User Flows, Data, Video Editing, Meta Ads, Customer Acquisition, SharePoint Management, Landing Page Optimization, Websites, Affiliate Programs, Affiliate Management, Customer Service, YouTube Marketing, Landing Page Design, Jira, Entrepreneurship, Accounting, Finance, Data Analysis, Inventory Management, SharePoint, Press Releases, Data Analytics, Startups, Customer Journey, Content Writing, Market Research, Tableau, Strapi, Dream Studio, Organization Strategy, Clinical Trials, Patient Education and Counseling, Informed Consent, Clinical Research, Healthcare, Public Health, Health policy, Health systems, Event Strategy, Digital Newsletters, Generative Engine Optimization (GEO), Fundraising
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