Laszlo Harkanyi
Verified Expert in Marketing
Marketing Expert
Berlin, Germany
Toptal member since July 4, 2024
Laszlo is a marketing and media expert with a background in journalism and business. He has 15+ years of experience managing cross-functional teams, leading creative projects, and boosting user engagement. With a deep understanding of strategic needs, data routines, and content production, Laszlo excels at growing brands and achieving corporate goals. He created impactful campaigns in the US, UK, and Germany for a publishing company and implemented a data-driven content strategy for a startup.
Project Highlights
Expertise
- Content
- Content Marketing Strategy
- Content Strategy
- Copy Editing
- Copywriting
- Digital Media
- Marketing
- SEO Content
Work Experience
Content Executive | Web Manager
55 REDEFINED LTD
- Managed a dynamic CMS platform to edit and upload high-quality written and visual content for a web product, ensuring a seamless user experience.
- Delivered high-quality content updates under tight deadlines, reducing turnaround time and ensuring readiness for launch.
- Proofread all content meticulously, maintaining accuracy, consistency, and adherence to brand guidelines.
Senior Content Strategist
Wunderflats
- Coordinated a cross-departmental project team, including senior executives, to optimize the customer journey, reaching a 15% reduction in customer service contact hours within two months.
- Developed a multilingual content marketing strategy to expand the company to a new region.
- Crafted and implemented an organic campaign to launch the company's refugee housing platform.
- Boosted organic traffic by 15% after planning and implementing SEO-optimized communication campaigns and collaborating with the sales team.
- Produced and implemented brand and communications guidelines for the German, French, and UK markets for consistent messaging.
Digital Content Manager
Edition Peters Group
- Coordinated marketing efforts in the US, UK, and German markets.
- Drove PR efforts in collaboration with the sales team, launching five new educational product lines.
- Developed and produced 300 video assets and a marketing launch campaign for a music educational platform.
- Optimized the product release process, achieving a 25% reduction in time to market.
Editor
World Music Network
- Created and edited written content for web products.
- Optimized digital catalog management for accessibility.
- Managed contracts with external content partners with a focus on copyrights.
Managing Editor
Fidelio
- Led and mentored the editorial team producing the online and print editions of a monthly listings magazine, steering content production and strategy.
- Grew the publication's online reach by 80% by collaborating with the sales team.
- Launched video production, significantly expanding the digital content portfolio.
Project History
Refugee Housing Platform Launch
https://www.helfendewaende.de/enSpearheaded multilingual content creation and an organic campaign to launch Germany's central refugee housing platform, providing housing solutions for 6,000 refugees.
Educational App Content Development
Spearheaded content production for the launch of Tido Music, a music learning app, achieving 100,000 downloads in the US, European, and Asian markets.
• Streamlined the audio and video content production process from budgeting and pre-production to validation and delivery.
• Coordinated a team of 4 in-house members and 20 external contributors.
• Implemented a scalable digital asset management system, ensuring accessibility and security.
Record Label Launch Campaign
Led a PR campaign for the EPS record label launch using digital marketing and traditional media. Highlights included media coverage and targeted email marketing, successfully positioning EPS in the market.
Education
Master's Degree in Business Administration (MBA)
Quantic School of Business and Technology - Washington, DC, USA
Master's Degree in Creative and Cultural Industries
King's College London - London, UK
Undergraduate Program in Liberal Arts
Bard College Berlin - Berlin, Germany
Certifications
Google Data Analytics Professional Certificate
Google | via Coursera
Skills
Core
Marketing, Content Strategy, SEO Content, Copywriting, Public Relations (PR), Social Media, Writing & Editing, SEO Tools, B2C Marketing, Social Media Content, Content Marketing, Content Creation, Marketing Strategy, Digital Marketing, Digital Marketing Strategy, Email Marketing, Brand Strategy, Email Campaigns, Landing Pages, Marketing Analytics, Ad Campaigns, Content Marketing Strategy, Content, SEO Keyword Research, Search Engine Optimization (SEO), Brand Marketing, On-page SEO
Platforms & Tools
Adobe Creative Suite, Adobe InDesign, Adobe Photoshop, Content Management Systems (CMS), Google Workspace, Google Analytics, Canva, Mailchimp, Looker Studio, R
Business Models
B2B, Business to Business (B2B), Business Models
Technical
SQL
Other
Semrush, Google Docs, Microsoft Office, Cultural Management, English, Advertising Copy, Project Management, Content Localization, Organic Content Marketing, Copy Editing, Budgeting, Translation, Google Sheets, Music Promotion, Digital Media, Web Content, Project Budget Management, Microsoft Excel, Microsoft PowerPoint, German, Customer Relationship Management (CRM), Basecamp, Premiere Pro CC, Video Production, Zoom, Slack, Content Production, Newsletters, Content Management, Competitor Analysis & Profiling, Marketing Plans, Blogs, Proofreading, Content Update, Sprout Social, Business, Operations Management, Commercialization, Web UX, Design, Videography, Hootsuite, WordPress, Audio Streaming, Webflow, Digital Asset Management, Contract Management, Copyright, Adobe Audition, Adobe Lightroom, Figma, Miro, Microsoft Teams, General Data Protection Regulation (GDPR), Artificial Intelligence (AI), Tourism, Jira, Entrepreneurship, Accounting, Finance, Data Analysis, Inventory Management, SharePoint, Press Releases, Data Analytics, Startups, Digital Strategy, Customer Journeys, Content Writing, Stakeholder Management, Market Research, Value Proposition, Tableau, Strapi, Dream Studio
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