Lennie Gunder

• 970% — Productivity Surge
• 11.8x — Increase in Output
• $16.5 Million — Revenue Impact
• $1 Million — Cost Savings
• 2 — Website Redesigns Implemented in Four Years
• 600 — Media Partners Equipped with a Fully Rebuilt Proposal Ecosystem

When I arrived at AffinityX, marketing wasn’t built for sales. Output averaged just 4.2 projects per week, the website was outdated, social was dormant, and relationships with sales and key media clients were strained. There were overlapping responsibilities, inconsistent processes, and reactive execution.

I was tasked with rebuilding marketing from the ground up. The first priority was restoring credibility. That meant rebuilding trust with sales and re-establishing direct relationships with media partners who had felt underserved. With an understaffed team and a reduced budget, I restructured the team around strengths (not job titles), elevated creative and brand standards, aligned everything tightly to sales, redesigned the website twice, and rebuilt the proposal ecosystem for more than 600 media partners in North America.

We achieved a 970% increase in productivity, scaling output by 11.8x and reducing costs to $373,000. We drove $16.5+ million in revenue impact and delivered 32 product launches and a rebuilt ecosystem, increasing win rates by 10% to 15%.

• $4.6 Million — Revenue Supported by Industry Marketing Plans
• 6 — Comprehensive Industry Marketing Plans
• 250+ — Marketing Assets Produced
• 40+ — Trade Shows Supported

Sand builds AI solutions for asset-heavy industries, but had no structured marketing when I joined—no industry plans, no unified messaging, no workflows, no project management. Sales went to market without consistent enablement materials, and marketing operated reactively with no pipeline or SLAs. I needed to build credibility across six complex verticals while supporting nearly 40 trade shows.

I built the marketing engine from scratch. I developed 6 comprehensive industry marketing plans, each spanning 50+ pages, across healthcare, oil and gas, water, power, telecom, and public sector, turning complex AI capabilities into clear value propositions for each vertical. I partnered directly with sales to craft AI-focused narratives, executive decks, and RFP materials for complex multi-stakeholder deals. I implemented Wrike for project management, built a unified marketing pipeline, defined marketing SLAs, and launched DAM 2.0 to create scalable, repeatable execution across a global team.

Industry marketing plans contributed to $4.6 million in closed revenue in one quarter. I produced 250+ assets and delivered collateral for nearly 40 trade shows. I built the operational backbone that enabled scalable marketing across six verticals.

• $94 Million — Client Annual Revenue
• 400+ — Markets Served by Client
• 5 — Countries of Client Operations

A top-ranked ad agency in Denver ($94 million in revenue, 5 countries, 400+ markets, 8x Inc. 5000) had outgrown its brand identity. Design output was inconsistent, creative lacked sophistication, and sales collateral didn’t match the caliber of the company. Leadership knew the brand needed to evolve, but lacked the bandwidth to execute a full-scale creative transformation across every touchpoint.

They brought me in to own the entire brand identity and creative output. I took over all design execution, from social media and display ads to thought leadership graphics, blog and website visuals, sales flyers, case studies, white papers, sales decks, and high-visibility new business pitch decks.

I elevated the visual language across every touchpoint, built scalable design systems, and ensured every asset reflected the sophistication of a market-leading agency. I became their embedded creative partner, delivering fast turnarounds while maintaining the quality their leadership demanded.

The marketing leadership called the transformation “night and day.” I elevated brand identity across every creative touchpoint for a $94 million company operating in over 400 markets. Leadership praised the work as stunning and game-changing.