Liz Magee
Verified Expert in Marketing
Marketing Expert
Los Angeles, CA, United States
Toptal member since July 16, 2024
Liz is a professional TV writer with over a decade of experience developing and writing scripts and other content for Nickelodeon, Disney, NBC, and The Jim Henson Company. As an in-house copywriter for the brand and movement We're Not Really Strangers, she has crafted engaging copy for their iconic conversation card games, merch, website, and Instagram, which has 5+ million followers. Liz also ideated, strategized, and wrote copy for the brand's email newsletter, which has 800,000+ subscribers.
Project Highlights
Expertise
- Comedy
- Content Writing
- Copywriting
- Creativity
- Marketing
- Scriptwriting
- Writing & Editing
Work Experience
Copywriter
We're Not Really Strangers
- Wrote compelling and captivating copy across multiple channels, including web, email, social, and Amazon.
- Crafted engaging and unique copy for the brand's signature card games and products.
- Created and implemented a strategy for increased revenue and engagement through the brand's email newsletter.
- Conceptualized and executed several successful email acquisition campaigns.
Marketing Copywriter
The University of Tulsa - Communications & Marketing
- Wrote compelling and clear copy for their website, digital channels, and print.
- Crafted copy for distinct, separate audiences such as prospective and current college students, their parents, and prospective law students.
- Communicated information from an emotion-led storytelling approach.
Staff Writer
Nickelodeon
- Pitched storylines, jokes, segments, characters, and concepts that aligned with the projects' voice and tone.
- Wrote entire scripts varying from brief sketches or segments to entire sitcom episodes.
- Revised scripts based on feedback until they met the standards of head writers and producers on the team.
Project History
Nickelodeon | "Stay Off Your Phone" Game Show Parody
https://www.youtube.com/watch?v=YjN7o--wrB0&t=21sPitched and wrote three installations of a game show parody. Collectively, the three videos have amassed over 15.6 million views on YouTube.
This is a recurring comedy sketch segment in which the contestants of a fictional game show only have to do one thing to win: stay off their phones. Three different renditions of the sketch aired on Nickelodeon and are now available to watch on YouTube.
We're Not Really Strangers | Email Newsletter
Conceptualized 3-5 emails a week sent to 850,000+ people, which simultaneously sold products and provided earnest value to readers.
Generated engaging, creative, and original concepts and copy for WNRS’s email newsletter, sent to 850,000+ people. I also developed and implemented a strategy for effective email acquisition campaigns, increased revenue, and higher click rates.
We're Not Really Strangers | Amazon PDPs
https://www.amazon.com/Were-Really-Strangers-Card-Game/dp/B092GM9NWH?ref_=ast_sto_dp&th=1Rewrote and revamped all product detail pages (PDP) on Amazon for We're Not Really Strangers.
Wrote clear, concise, and informative copy for every WNRS product listed on Amazon. All of the supplied copy aligned with WNRS’s signature brand voice of being playful, authentic, and person-to-person oriented.
Education
Bachelor's Degree in Theater Arts
Marymount Manhattan College - New York, NY, USA
Skills
Core
Scriptwriting, Writing & Editing, Copywriting, Marketing, Content Marketing, Social Media, Ads
Platforms & Tools
Klaviyo
Other
Creativity, Content Writing, Comedy, Theater & Performing Arts, Copy Editing, Email, Video Scripts, Websites, Amazon, New Products, YouTube, Pitch Preparation, Drafting, Google Docs, Notion, Google+, Presentations, Storytelling
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