Liz Magee, Marketing Expert in Los Angeles, CA, United States
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Liz Magee

Verified Expert  in Marketing

Marketing Expert

Los Angeles, CA, United States

Toptal member since July 16, 2024

Expertise
CopywritingContent MarketingContent WritingCopy EditingSocial Media MarketingYouTube MarketingKlaviyo Marketing
Bio

Liz is a professional TV writer with over a decade of experience developing and writing scripts and other content for Nickelodeon, Disney, NBC, and The Jim Henson Company. As an in-house copywriter for the brand and movement We're Not Really Strangers, she has crafted engaging copy for their iconic conversation card games, merch, website, and Instagram, which has 5+ million followers. Liz also ideated, strategized, and wrote copy for the brand's email newsletter, which has 800,000+ subscribers.

Project Highlights

Nickelodeon | "Stay Off Your Phone" Game Show Parody
Pitched and wrote three installations of a game show parody. Collectively, the three videos have amassed over 15.6 million views on YouTube.
We're Not Really Strangers | Email Newsletter
Conceptualized 3-5 emails a week sent to 850,000+ people, which simultaneously sold products and provided earnest value to readers.

Expertise

  • Comedy
  • Content Writing
  • Copywriting
  • Creativity
  • Email
  • Marketing
  • Scriptwriting
  • Writing & Editing

Work Experience

Copywriter

2023 - PRESENT
We're Not Really Strangers
  • Wrote compelling and captivating copy across multiple channels, including web, email, social, and Amazon.
  • Crafted engaging and unique copy for the brand's signature card games and products.
  • Created and implemented a strategy for increased revenue and engagement through the brand's email newsletter.
  • Conceptualized and executed several successful email acquisition campaigns.

Marketing Copywriter

2024 - 2024
The University of Tulsa - Communications & Marketing
  • Wrote compelling and clear copy for their website, digital channels, and print.
  • Crafted copy for distinct, separate audiences such as prospective and current college students, their parents, and prospective law students.
  • Communicated information from an emotion-led storytelling approach.

Staff Writer

2019 - 2021
Nickelodeon
  • Pitched storylines, jokes, segments, characters, and concepts that aligned with the projects' voice and tone.
  • Wrote entire scripts varying from brief sketches or segments to entire sitcom episodes.
  • Revised scripts based on feedback until they met the standards of head writers and producers on the team.

Project History

Nickelodeon | "Stay Off Your Phone" Game Show Parody

https://www.youtube.com/watch?v=YjN7o--wrB0&t=21s

Pitched and wrote three installations of a game show parody. Collectively, the three videos have amassed over 15.6 million views on YouTube.

This is a recurring comedy sketch segment in which the contestants of a fictional game show only have to do one thing to win: stay off their phones. Three different renditions of the sketch aired on Nickelodeon and are now available to watch on YouTube.

We're Not Really Strangers | Email Newsletter

Conceptualized 3-5 emails a week sent to 850,000+ people, which simultaneously sold products and provided earnest value to readers.

Generated engaging, creative, and original concepts and copy for WNRS's email newsletter, sent to 850,000+ people. I also developed and implemented a strategy for effective email acquisition campaigns, increased revenue, and higher click rates.

We're Not Really Strangers | Amazon PDPs

https://www.amazon.com/Were-Really-Strangers-Card-Game/dp/B092GM9NWH?ref_=ast_sto_dp&th=1

Rewrote and revamped all product detail pages (PDP) on Amazon for We're Not Really Strangers.

Wrote clear, concise, and informative copy for every WNRS product listed on Amazon. All of the supplied copy aligned with WNRS's signature brand voice of being playful, authentic, and person-to-person oriented.

Education

2007 - 2011

Bachelor's Degree in Theater Arts

Marymount Manhattan College - New York, NY, USA

Skills

Core

Scriptwriting, Writing & Editing, Copywriting, Marketing, Content Marketing, Social Media, Ads

Platforms & Tools

Klaviyo

Other

Creativity, Content Writing, Comedy, Theater & Performing Arts, Copy Editing, Email, Video Scripts, Websites, Amazon, New Products, YouTube, Pitch Preparation, Drafting, Google Docs, Notion, Google+, Presentations, Storytelling

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