Madison Gonzales-Zraick
Verified Expert in Marketing
Marketing Expert
Rancho Santa Margarita, CA, United States
Toptal member since December 15, 2023
Madison is a seasoned marketing professional with ten years of experience leading teams to sustained organizational growth. She is experienced in using data analytics to improve quality assurance, leading to key growth initiatives, and has a proven track record exceeding KPIs in highly competitive, fast-paced environments. With consistent delivery of cost-effective solutions that increase revenue and improve performance, Madison is well-versed in working in cross-functional team environments.
Project Highlights
Expertise
- Email Management
- HubSpot
- LinkedIn Ads
- Management
- Marketing Materials
- Marketing Operations
- Project Management
- Public Relations (PR)
Work Experience
Manager of Communications and Public Relations
MemorialCare
- Produced four monthly and one weekly internal newsletter across four hospital systems received by over 11,681 physicians and staff.
- Managed event planning and media events such as the 2023 Autism Acceptance Day, for which I issued press releases and secured media coverage seen by 1,800+ people.
- Led six communications specialists to deliver up to 65 pieces of media relations, internal communications, and direct-to-consumer collateral per month across seven hospital entities.
- Researched and applied best practices for crisis management and communication plans.
Director of Marketing Communications
New American Funding
- Determined the campaign strategy for the National Collateral produced by content, video, and social departments.
- Implemented and tracked over 25 active paid social branding and recruitment campaigns to attract talent. Spearheaded the adoption of a department-wide custom work management platform.
- Earned over 90 prominent national and industry awards in 2021. Spearheaded the first-ever application on Fortune and Great Places to Work's 100 Best Companies to Work For (2022).
Public Relations and Marketing Programs Manager
Thinkbox Technology Group
- Established engagement and channel growth KPIs for organic social media and presented monthly reports to the CEO. Lifted organic engagement on corporate social accounts by 17%. Used Sprout and Hootsuite for social media management.
- Represented the company as elected communications chair for SoCal IT Roundtable to secure business partnerships.
- Managed over 80 pieces of marketing collateral, including case studies, consultant bios, white papers, and PPT slides.
Project History
Fortune and Great Places to Work’s 100 Best Companies to Work For
Spearheaded the first-ever application on Fortune 100 and Great Places to Work's 100 Best Companies to Work For (2022) for a national mortgage lender and achieved 18th place.
New American Funding is a national mortgage lender. I led the first-ever application on Fortune 100 and Great Places to Work’s 100 Best Companies to Work For’s 2022 list and earned the company 18th place through well-researched responses to application prompts.
Drexel University Customer Success for Dell Software
Led the Drexel University customer video creation and follow-up webcast. I netted 200 attendees, over 500 sales-qualified leads (SQLs) by the end of the quarter, and $500,000 in the pipeline.
Managed the customer relationship management (CRM) program for SaaS products by creating a new case study and video content. I made a web-based inventory of all customer success stories, expiration dates, and agreements.
1st Baby of the New Year at MemorialCare Orange Coast Medical Center
https://www.memorialcare.org/press-room/first-baby-2023-memorialcare-orange-coast-medical-center-delivered-1236-amSecured coverage for the 1st baby of the new year in three articles that over 900,000 people saw.
Managed six communications specialists to deliver up to 65 pieces of media relations, internal communications, and direct-to-consumer collateral per month across service lines that touched seven hospital entities. Secured coverage for the 1st baby of the new year in three articles that over 900,000 people saw.
Education
Bachelors of Science in Communications
Boston University - Boston, MA, USA
Certifications
Certified ScrumMaster® (CSM®)
Scrum Alliance
Crisis Communications
Google Digital Marketing & E-commerce Certificate
Email Marketing
HubSpot Academy
Eloqua Explorer
Oracle
Agile Marketing Certified
HubSpot
Dell Social Media and Communities Certified
Dell Technologies
Skills
Core
LinkedIn Marketing, Marketing Communications (MarCom), Facebook Video Ads, LinkedIn Ads, Public Relations (PR), Writing & Editing, Video Ads, Blogging, Marketing, Social Media, Agile, Agile Marketing, Social Media Content, X (formerly Twitter) Ads, Facebook Ads, Facebook Marketing, Email Campaigns, Google Ads, Digital Marketing, Community Management, Instagram Marketing, Marketing Operations, Reddit Ads
Platforms & Tools
HubSpot, Canva, Monday.com, Google Analytics, X (formerly Twitter) Marketing, Facebook Ads Manager, Eloqua, Contentful, CRM Systems, Adobe Suite
Other
Microsoft PowerPoint, Press Releases, Case Studies, Marketing Materials, Project Planning, Hootsuite, Microsoft Excel, Microsoft Teams, Content Writing, Interviewing, Management, Blogs, Web Content, Client Presentations, Presentations, Communication, Agile Product Management, Social Ad Design, X (formerly Twitter), Facebook, Microsoft Azure, Sprout Social, WordPress, Public Speaking, Scrum, Project Management, Slack, Team Leadership, Lead Marketing, Media Relations, Event Planning, Direct to Consumer (D2C), Mentorship & Coaching, Drip Email, Podcasting, Business Development, eCommerce, Crisis Management, Email Delivery, Email Management, Agile Project Management, Reddit, Instagram, Customer Retention, Business Cases
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