Marija Miladinovikj
Verified Expert in Marketing
Marketing Expert
Skopje, Greater Skopje, Macedonia
Toptal member since August 25, 2023
Marija is a full-stack digital marketing expert with 10+ years of B2B experience. With meticulous planning and a strategic mindset, she masterminded a comprehensive digital marketing strategy that doubled qualified leads and optimized a content marketing approach that led to a 50% surge in organic traffic. With a proven track record spanning the cybersecurity and SaaS domains, Marija collaborates seamlessly with cross-functional teams to drive substantial growth and deliver meaningful results.
Expertise
- Account-based Marketing (ABM)
- B2B Lead Generation
- Campaign Strategy
- Content Marketing Strategy
- Cybersecurity
- Demand Generation
- Digital Marketing Strategy
- LinkedIn Ads
Work Experience
Digital Marketing Manager
42DM Corporation
- Developed and implemented effective digital marketing strategies to achieve business targets for multiple clients.
- Created efficient roadmaps and backlogs for client projects, ensuring smooth workflow implementation.
- Designed, oversaw, and optimized digital marketing campaigns, covering target audience, value proposition, channels, and conversion tactics.
Digital Marketing Operations Manager
Sumo Logic
- Collaborated with product management and development teams to define product positioning, messaging, video marketing, and go-to-market (GTM) strategies.
- Created compelling product narratives, value propositions, and marketing materials to communicate product features, benefits, and differentiation.
- Implemented targeted account-based marketing (ABM) strategies to engage key accounts and drive personalized marketing campaigns.
- Developed and executed comprehensive demand-generation strategies to drive qualified leads and revenue growth on a global scale.
- Provided product expertise and support to the content marketing team for content creation, website updates, and thought leadership initiatives.
- Collaborated with customer success teams to gather and leverage customer success stories, testimonials, and case studies.
- Managed relationships with external vendors and agencies to leverage their expertise and resources in demand generation and ABM activities.
Digital Marketing Operations Manager
DFLabs
- Led the implementation and optimization of digital marketing campaigns, ensuring they were delivered on time and within budget.
- Oversaw the creation and distribution of compelling content across various digital channels, aligning with brand voice and target audience preferences.
- Managed relationships with external vendors and agencies, ensuring seamless execution of outsourced marketing activities and maintaining quality standards.
- Oversaw marketing automation and CRM platforms to optimize lead nurturing, scoring, and conversion processes.
- Built and managed a team of digital marketing specialists, providing guidance, mentorship, and support to drive high performance and achieve marketing goals.
- Collaborated with cross-functional teams, including sales, product, and engineering, to align digital marketing initiatives with overall business objectives.
- Developed and executed comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Oversaw day-to-day operations of digital marketing channels and technology stack, including marketing automation, email marketing, social media, paid advertising, remarketing, ABM, content marketing, and WordPress SEO using Yoast SEO and other tools.
- Developed customer personas and conducted customer interviews to understand pain points, use cases, and buyer behavior.
Digital Marketing Specialist
DFLabs
- Created a GTM strategy and managed day-to-day digital marketing activities, including marketing automation, toolchain, content marketing, SEO, and advertising campaigns, for the company and activities within the marketing department.
- Boosted the company's online presence and demand generation through SEO, pay-per-click (PPC), conversion rate optimization (CRO), content marketing, social media, and email marketing campaigns to develop a more effective marketing strategy.
- Led the development and execution of innovative marketing strategies involving personalization, marketing automation, retargeting, and remarketing.
- Executed the integration of a content management system (CMS).
- Deployed a marketing automation platform to streamline and automate workflows.
- Led efforts to optimize organic search results, including improving content and website architecture.
- Measured, evaluated, and reported on the performance of all digital marketing activities, assessed goals such as ROI and KPIs, and used data to drive and influence future strategies.
- Defined digital investment priorities in line with the strategic vision.
Digital Marketing Manager
Kara5
- Implemented a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Managed multiple projects, processes, and clients simultaneously.
- Oversaw social media marketing and Google Ads campaigns, monitoring performance metrics and making necessary optimizations.
Digital Marketing Strategist
AlphaGamma
- Devised strategies to drive online traffic to the company website.
- Oversaw the complete company's digital marketing strategy, including campaign creation, execution, and monitoring using campaign monitoring tools for performance analysis and optimization.
- Improved usability, design, content, and conversion of the company website.
- Brainstormed new and creative growth hacking strategies.
Brand Ambassador
AlphaGamma
- Created and grew social media channels on platforms such as Twitter, Facebook, Google+, Pinterest, Instagram, and LinkedIn.
- Developed and managed an influencer outreach program with ongoing engagement and recognition.
- Implemented thoughtful analytic approaches to build solid plans and utilized data to make decisions about the impact of various social media and content marketing efforts. Oversaw content creation and managed the CMS.
Affiliate Marketing Manager
Marketing Force
- Sourced and onboarded new partners, cultivating robust affiliate relationships.
- Employed proactive recruitment tactics to diversify the portfolio of publishers.
- Oversaw both new and existing campaigns, ensuring seamless execution.
- Increased sales of publishers to meet and exceed monthly sales targets.
- Managed a range of accounts, ensuring impeccable relationship management.
Product Manager
No Limit Travel
- Established collaborations with fellow agencies, enhancing business liquidity.
- Administered web content management systems, guaranteeing their consistent and effective operations.
- Planned and executed product initiatives, which led to significant enhancements and customer satisfaction.
- Orchestrated impactful social media and email marketing campaigns, increasing engagement and conversions.
- Led the automation of email marketing processes within the agency.
- Drove product sales, surpassing established sales targets.
Project History
B2B Content Marketing Strategy for a Cybersecurity Company
Increased website traffic by 50%, grew social media following by 30%, and generated 300+ qualified leads within three months.
I developed a multifaceted strategy focusing on educational content, expert insights, and client case studies, planning multiple assets for each stage of the buyer’s journey. The strategy was executed by crafting a content roadmap spanning curated whitepapers, guides, ebooks, case studies, and custom webinars and collaborating with industry experts and satisfied clients to deliver timely cybersecurity guidance.
Comprehensive Marketing Automation Strategy for a Cybersecurity Company
Achieved a 30% increase in qualified leads generated, reduced bounce rate by 10%, and increased open rates by 20%.
This campaign aimed to position the cybersecurity company as a go-to cybersecurity vendor by delivering value throughout the buying journey. My approach was based on creating an outlined strategic plan by implementing a marketing automation platform that was best within the company’s budget and automating it with Salesforce and other marketing tools. I covered lead generation, lead nurture plan, and lead scoring model and engagement by integrating personalized automation sequences and workflows based on lead behavior.
Unlocking Success Through Targeted ABM Campaigns
Increased engagement from target accounts by 30% and reduced the sales cycle by 25%.
The campaign’s objective was to engage and convert key accounts already visiting the company’s website by delivering personalized messaging and content. I implemented a tiered approach based on the account value, tailoring messaging and content to address specific pain points based on content visited. I used Leadfeeder, a budgeting tool to identify which companies visited the website, and Lusha, a sales intelligence solution to identify up-to-date B2B contact and company data for the key group of decision-makers within the accounts.
Education
Master's Degree in Italian Language
Ss. Cyril and Methodius University in Skopje, "Blaze Koneski" Faculty of Philology - Skopje, Republic of North Macedonia
Bachelor's Degree in Italian Language and Literature
Ss. Cyril and Methodius University in Skopje, "Blaze Koneski" Faculty of Philology - Skopje, Republic of North Macedonia
Certifications
Inbound Marketing Optimization Certified
HubSpot Academy
Inbound Certified
HubSpot Academy
GA4 for SEO - How data helps businesses grow with Jeff Sauer
Semrush Academy
HubSpot Marketing Software Certification
HubSpot Academy
Google Analytics Certification
Google Ads Creative Certification
Skillshop
Google Ads - Measurement Certification
Google AI-Powered Performance Ads Certification
Google Ads Display Certification
Google Ads Search Certification
Salesforce for Marketers
LinkedIn Learning
Fundamentals of Next-Gen Marketing
6sense
Strategic Thinking
LinkedIn Learning
Advanced Lead Generation
LinkedIn Learning
Agile Marketing Foundations
LinkedIn Learning
Landing Page Design & Conversion Rate Optimization
Udemy
Become a Conversion Rate Optimization (CRO) Expert
Udemy
Ultimate Google AdWords Course 2017–Stop SEO & Win With PPC!
Udemy
How Retargeting Works–The Complete Guide To Retargeting Ads!
Udemy
A/B Testing - How to Build Successful Product Experiments
Udemy
Seth Godin's Value Creation Master Class
Udemy
Content Marketing for B2B Enterprises
Udemy
How to Win the World with Google Advertising
Brainster
Microsoft Project Certification
Semos
Skills
Core
Marketing Operations, Content Marketing, Content Operations, Content Marketing Strategy, Digital Marketing Strategy, Email Marketing, Campaign Strategy, Campaign Management, WordPress SEO, LinkedIn Marketing, Lead Generation, Email Marketing Automation, Marketing Automation, Digital Marketing Best Practices, Account-based Marketing (ABM), Marketing Campaigns, Digital Marketing, Marketing Strategy, Digital Campaigns, Google Ads, X (formerly Twitter) Ads, LinkedIn Ads, SEO Tools, On-page SEO, SEO Marketing, Social Media Advertising, SEO Content, Google Paid Ads, Google Tag Manager, Social Media Strategy, Conversion Rate Optimization (CRO), Strategic Marketing, Landing Pages, Marketing Technology (MarTech), Go-to-market (GTM) Strategy, Content Strategy, Display Advertising, Search Engine Marketing (SEM), Inbound Marketing, Audience Targeting, Paid Advertising, Market Research & Analysis, Keyword Research, Facebook Ads, Influencer Marketing, Video Ads, Agile Marketing, A/B Testing, Pay-per-Click (PPC), Google Advertising, Marketing Analytics, Campaign Monitoring
Platforms & Tools
Asana, Yoast SEO, Google Analytics, Content Management Systems (CMS), Facebook Ads Manager, Google Ad Manager, HubSpot, Mailchimp, Lusha, Google Analytics 4 (GA4), HubSpot Marketing Hub
Business Models
B2B, SaaS, Software as a Service (SaaS)
Technical
Google Search Console
Other
6sense, Demand Generation, Content Management, B2B Lead Generation, Growth Strategy, WordPress, Drip Email, Cybersecurity, Team Management, Webinars, Case Studies, Salesforce, Web Content, Newsletters, Digital Strategy, Landing Page Optimization, Google Display Network, Paid Search, Trello, Leadfeeder, Website Redesign, Sales Enablement, Italian, Linguistics, Communication, Time Management, Critical Thinking, Research, Strategic Planning & Execution, Project Management, Value Creation, Remarketing, Retargeting Pixels, Artificial Intelligence (AI), Website Migration, B2B Marketing, Digital Newsletters, Full-stack, Post Sales Consulting, Client Management, Project Budget Management
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