Matthew von Zweigbergk
Verified Expert in Marketing
Marketing Expert
Cape Town, Western Cape, South Africa
Toptal member since August 2, 2024
Matthew is a devoted product marketing manager driven by creativity and empathy. He thrives on delving into the intricacies of human behavior and leveraging that insight to craft marketing solutions that address needs and genuinely delight customers. With a strategic, analytical, and creative mind, Matthew has extensive experience developing positioning and messaging for clients and managing customer lifecycles for diverse software products.
Project Highlights
Expertise
- Copywriting
- Email Marketing
- Lifecycle Marketing
- Product Marketing
- Product Positioning
- Product-led Growth (PLG)
- User Onboarding
- Web Content
Work Experience
Product Marketing Manager
TestGorilla
- Led the development and launch of a comprehensive onboarding communication strategy. I created dynamic and personalized experiences for our users, achieving a 90% uplift in engagement rates and a 30% increase in customer activation.
- Managed the communication of a new pricing structure, ultimately leading to a 100% increase in average revenue per user and a 40% increase in monthly recurring revenue within a few months.
- Collaborated with the sales team to develop bottom-of-funnel content and refine key web pages, significantly boosting conversions for self-serve and sales-led customers.
- Implemented and managed email campaigns and CRM for an audience of over 100,000 subscribers, focusing on personalization, segmentation, and GDPR compliance. This resulted in consistent deliverability and robust engagement.
- Spearheaded a project to redesign our email templates, achieving recognition for email design in industry-leading publications.
Marketing Manager | eCommerce Specialist
Soma Coffee Company
- Built and launched an eCommerce website using Shopify CMS.
- Created a digital marketing strategy that leveraged content, PPC, and email marketing to achieve growth targets.
- Achieved consistent growth. During my tenure, the company's eCommerce revenue grew from near 0 to more than €14000 per month. Although more challenging to measure attribution, the revenue of the brick-and-mortar store also saw consistent growth.
Content Marketing Specialist
Cape Coffee Beans
- Cultivated a loyal subscriber base through targeted campaigns, resulting in a surge in engagement and lead generation.
- Managed and optimized PPC campaigns using Google Ads and maintained a target of 5X ROI.
- Exploded the brand's social media presence with strategic content and paid advertising, achieving significant growth in followers and engagement rates.
Project History
TestGorilla Email Redesign
https://chestnut-roadrunner-9f6.notion.site/Portfolio-5018223edfe0485ba2bbc679c15ebb13?p=a62e39c471f047dcb572f9742bb3960d&pm=cLed the redesign of all of TestGorilla's email templates, which resulted in multiple newsletters being highlighted in industry-leading design publications.
This project involved a comprehensive revamp of the TestGorilla newsletter. The redesign aimed to implement design best practices, establish a clear design hierarchy, and create an eye-catching and beautiful layout. Additionally, we wanted to reconsider the content shared in our newsletter, focusing more on our product.
TestGorilla Email Onboarding
https://chestnut-roadrunner-9f6.notion.site/Portfolio-5018223edfe0485ba2bbc679c15ebb13?p=0010348bef174a6ca2eb5956c4f0fc5e&pm=cPerformed a complete overhaul of TestGorilla's email onboarding, which resulted in a 90% uplift in engagement and a 30% uplift in customer activation.
Following the redesign of TestGorilla’s newsletter, we applied our new design principles to all our email marketing materials. This allowed us to rethink our email automation strategy from the ground up. Previously, our customer onboarding consisted of simple emails with time delays. We decided to use this opportunity to shift to a dynamic onboarding experience that responded to how new customers interacted with our product.
Industry Solution Pages
https://chestnut-roadrunner-9f6.notion.site/Portfolio-5018223edfe0485ba2bbc679c15ebb13?p=ccd3bee75c4b463db472faf17d8a32a0&pm=cDelivered bottom-of-funnel content for TestGorilla, focusing on specific industries.
I collaborated with the sales team to develop bottom-of-funnel content and refine key web pages, significantly boosting conversions for self-serve and sales-led customers. These pages focused on delivering tailored messaging about how TestGorilla can help in specific industries.
Soma Coffee Company eCommerce Store Design
Designed and built an eCommerce store for Soma Coffee Company, successfully growing the business to over € 15,000 in monthly online revenue.
I built and launched Soma Coffee Company’s eCommerce offering from the ground up. By leveraging content, email, and performance marketing strategies, I successfully increased online revenue by 10x. I managed email automation, grew our subscriber base significantly, and consistently engaged customers with weekly newsletters. Additionally, I oversaw PPC campaigns across Google, YouTube, and Facebook, driving targeted traffic to our online store. A key achievement was building and optimizing our eCommerce site using Shopify, ensuring a seamless and user-friendly shopping experience that boosted conversions and customer satisfaction.
Education
Postgraduate Diploma in Digital Marketing
Munster Institute of Technology - Cork, Ireland
Bachelor's Degree in Acting
AFDA - Cape Town, South Africa
Certifications
Product Marketing Certified | Core
Product Marketing Alliance
Skills
Core
Email Marketing, Copywriting, Digital Marketing Strategy, Email Campaigns, Email Automation, Funnel Marketing, Product Positioning, Content Marketing, Product Marketing, SEO Content, Inbound Marketing, Omnichannel Marketing, B2C Marketing, Marketing Strategy, Content Creation, Content Strategy, Writing & Editing, Content Marketing Strategy, Digital Marketing, Pay-per-Click (PPC), Google Ads, Social Media, Competitive Intelligence, Email Marketing Automation, Content, Paid Advertising, Landing Pages, Go-to-market (GTM) Strategy, Social Media Content, Search Engine Marketing (SEM), Google Paid Ads
Platforms & Tools
HubSpot, Contentful, Mailchimp, Content Management Systems (CMS)
Business Models
Business to Consumer (B2C), Business to Business (B2B), SaaS, SaaS Product Marketing, B2B
Other
Lifecycle Marketing, User Onboarding, B2B Marketing, Email Content, Drip Email, Product-led Growth (PLG), Web Content, Customer Relationship Management (CRM), Email Design, Shopify, eCommerce, Customer Acquisition, Growth Marketing, Acting, Filmmaking, Storytelling, Digital Strategy, Pricing, Product Launch, Customer.io, Messaging, Sales Enablement, Drip Campaigns, SaaS Sales, Audience Segmentation, Email Marketing Strategy, Go-to-market Plans, Cross-channel Marketing, Consumer Packaged Goods (CPG)
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