Nic Bryant
Verified Expert in Marketing
Marketing Expert
Miami, FL, United States
Toptal member since August 2, 2024
Nic is an accomplished communications professional with extensive expertise in media relations, public relations, event production, copywriting, social media, and influencer marketing. Her unique talent for storytelling resonates with audiences, and her work has been featured in Vogue. Nic has secured impressive media placements for her clients in outlets such as Refinery29, Business Insider, the TODAY show, Forbes, and The New York Times.
Expertise
- Copywriting
- Event Planning
- Influencer Marketing
- Media Training
- News Media
- Press Releases
- Public Relations (PR)
- Social Media
Work Experience
Communications Director
Lunch & Co
- Developed and implemented the overall public relations and communications strategy for clients in the wellness, tech, sustainability, and lifestyle space.
- Pitched and secured features for top-tier traditional and new-generation media clients, from Entrepreneur and Forbes to Vogue, Women's Health, and Good Morning America.
- Planned media tours and coordinated both organic and paid placements.
- Secured exclusive event partnerships and planned branded events.
- Prepared social media content calendars, blog posts, newsletter and email content, infographics, and other copywriting and campaign elements.
- Coordinated with web, social, and marketing teams to create cohesive brand stories and deliver impactful results.
- Coordinated founder thought leadership opportunities with articles, panels, and speaking engagements.
- Secured and managed partnerships with influencers, celebrities, and brand partners.
Director of Client Strategy and Marketing
Icons Incorporated
- Developed and assisted in implementing the overall public relations strategy for clients, securing features in outlets like TODAY, Business Insider, Forbes, and more.
- Secured exclusive event invitations, panels, and speaking opportunities for clients at prestigious events such as New York Fashion Week and Fast Company's Innovation Festival.
- Managed affiliate collaborations with brand partners and influencers to increase awareness and reach the target demographic.
- Oversaw an owned media strategy from website design to podcast guest booking, photo shoot styling, and content creation for clients.
Vice President of Communications
3d PR & Marketing
- Secured top-tier press coverage for clients across various industries, including beauty, fashion, and wellness organizations, by placing stories in Forbes, Good Morning America, ELLE Magazine, Goop, and notable podcasts.
- Conceived and coordinated events, ranging from 25-person luxury press trips to budget-conscious brand events.
- Managed affiliate marketing programs for various direct-to-consumer (DTC) brands.
- Coordinated media coverage and single-handedly generated over 200 viral pieces showcasing award show season products.
Project History
American Cancer Society and COCO5
Assisted a wellness brand in expanding nationwide through impactful media coverage valued at $1.5 million.
I single-handedly designed and implemented a media strategy to highlight the functional beverage brand COCO5. This included partnership support with the American Cancer Society, securing over 100 press pieces, celebrity athlete interviews, and more to support the growing retail strategy and expansion into the national market.
Hybernate
Oversaw the expansion of an Australian luxury fashion brand into the US, reaching over 20 million potential customers.
I developed and implemented a PR strategy for the Australian luxury fashion company Hibernate to enter the US market. During this short 2-month launch campaign, I secured press in BuzzFeed, Marie Claire, CNET, Woman’s World, Condé Nast Traveler, WWD, Architectural Digest, and more. Additionally, I assisted with influencer and celebrity campaigns, consulted on affiliate programs, and adjusted copy to meet US market demands.
The SXWA
Generated over $1 million of media value within four months.
I established a communications strategy for an intimate wellness startup, SXWA. I developed organic influencer partnerships with more than 10 high-profile doctors, secured over $1.8 million worth of press, created a social, newsletter, and external communications strategy, and spearheaded partnerships with over 20 brands within four months of launch.
Education
Bachelor's Degree in Marketing
University of Notre Dame - Sydney, Australia
Bachelor's Degree in Journalism
University Of Notre Dame - Sydney, Australia
Skills
Core
Public Relations (PR), Influencer Marketing, Copywriting, Social Media, Marketing
Other
News Media, Event Planning, Press Releases, Press Kit Design, Media Training, Media, Newsletters, Muck Rack, Cision, Publicity, B2B Partnerships, Social Impact, Journalism, Influencers
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