Preston Gilmore
Verified Expert in Marketing
Marketing Expert
Denver, CO, United States
Toptal member since April 19, 2024
Preston is a seasoned marketing manager with front-end software development experience. He has a proven track record of driving brand awareness and revenue growth in hyper-competitive markets through integrated marketing campaigns, performance marketing, and creative experimentation. Preston's varied skill set and experience can elevate any brand's marketing initiatives.
Project Highlights
Expertise
- Ad Optimization
- Demand Generation
- Digital Marketing Strategy
- Digital Strategy
- Direct Response Marketing
- Facebook Ads
- Google Ads
- Performance Marketing
Work Experience
Media Buying Expert
The Macallan Group
- Supported the launch of new Meta Ads campaigns for medical clients by implementing established SOPs, ensuring correct structure, targeting setup, and tracking alignment for patient acquisition campaigns.
- Provided ongoing tactical support on active Meta Ads accounts, including minor campaign edits, QA checks, and adjustments aligned with account-level strategy and compliance requirements.
- Worked within a multi-account medical marketing environment supporting high-priority clients, gaining hands-on experience with regulated healthcare advertising workflows, approval processes, and cross-channel coordination.
Growth Marketing Expert
Pizza Results LLC
- Led a WordPress-to-WordPress migration involving a complete design refresh, plugin overhaul, and content restructuring. Enhanced site performance, mobile responsiveness, and SEO readiness.
- Performed in-depth SEO analysis, including competitive benchmarking, keyword research, and content audits to inform a strategic roadmap for improving search visibility and content performance.
- Launched a fully responsive WordPress site using Elementor, enhanced with custom HTML, CSS, and JavaScript. Optimized site and product detail pages (PDPs) for speed and SEO, significantly improving performance and user experience.
Instagram Growth Expert
Freelance Clients
- Conducted a comprehensive audit of the company's Instagram account, analyzing content performance, audience demographics, and engagement metrics. Identified key areas for improvement and provided detailed, actionable insights.
- Performed competitor analysis to stay informed about industry trends and benchmark performance, applying best practices to improve the brand's Instagram presence.
- Implemented hashtag strategies to increase discoverability and engagement, ensuring posts reach a wider and more relevant audience.
- Planned a new Instagram marketing strategy focused on content diversification, influencer partnerships, and targeted promotions. This initiative aimed to enhance the account's visibility and engagement.
Campaign Marketing Manager
Walmart Connect
- Executed paid advertising marketing campaigns, including over-the-top, display, social, and email content, yielding a remarkable 37% boost in brand awareness and a 24% increase in conversions.
- Achieved advertising growth objectives by partnering with teams to lead experimentation across paid channels, which resulted in a 35% CTR increase and a 30% conversion rate boost.
- Conducted training sessions and mentored new team members, enhancing their campaign execution skills and fostering team proficiency in targeted paid digital advertising strategies.
Performance Marketing Lead
DISH
- Spearheaded our innovative outbound marketing test-and-learn playbook to improve user acquisition tactics across channels, driving a 40% increase in awareness and a 12% increase in conversions.
- Established key performance metrics for ongoing evaluation, contributing to a 15% overall CRM campaign effectiveness improvement.
- Implemented continuous improvement strategies to ensure alignment with business goals, driving efficiency and increasing our go-to-market strategies rate.
eCommerce Marketing Manager
GoodBulb
- Devised and executed impactful outbound marketing lead generation initiatives to drive pipeline growth, leading to a 30% increase in sales conversions and enhanced booking outcomes.
- Increased B2B inbound sales development representative contacts by 25% through targeted marketing content initiatives, resulting in a 15% increase in bookings and CRM contacts.
- Implemented an outbound marketing B2B reporting cycle, continuously refining active campaigns and paid efforts and achieving a 20% improvement in campaign performance and enhanced reporting efficiency.
- Assisted inside sales team in surpassing annual revenue goals by $8 million, demonstrating effective sales engagement and order processing strategies.
Event Marketing Manager
Borrowed Bucks Roadhouse
- Leveraged data-driven insights to create targeted and CRM promotions, resulting in a 15% year-over-year increase in nightly revenue and a 20% boost in customer engagement.
- Developed and executed outbound marketing local event promotions strategically in collaboration with local vendors, resulting in a 25% increase in average client attendance.
- Coordinated events and outbound marketing, securing sponsorships and running promotions. Achieved a 20% revenue boost with seamless logistics, attendee tracking, and evaluations.
- Spearheaded impactful sales promotion strategies, increasing conversion and activation rates.
Social Media Coordinator
The Spectrum Newspaper
- Maximized campaign performance and increased ROI by 15% through strategic optimizations derived from paid social campaign data and insights.
- Reduced cost-per-click successfully by 10% through effective ad campaign management and optimization, resulting in significant cost savings for the company.
- Drove a 20-point increase in net promoter score through customer satisfaction surveys and strategic changes, demonstrating a self-starter mentality, attention to detail, and ability to deliver impactful results.
Project History
VitaHustle Integrated Marketing Campaign
Orchestrated VitaHustle's multichannel marketing campaign with Kevin Hart, achieving a 3.3x return on ad spend (ROAS) and generating around $5 million in revenue.
I led the multifaceted marketing campaign for VitaHustle, integrating diverse channels, including search, social, display, CTV, email, landing pages, and influencer collaborations. These collaborations included Kevin Hart alongside in-store samples.
This project involved leveraging targeted advertising with custom and lookalike audiences, resulting in an outstanding 220% surge in monthly site visits, which soared from around 1,000 to 3,200. It also achieved an impressive 3.3 times return on ad spend (ROAS), surpassing industry benchmarks and generating an estimated revenue of approximately $5 million.
Affiliate Marketing Campaign for Boost Mobile
https://slickdeals.net/f/16012345-get-2-months-of-sling-tv-showtime-for-5-mo-when-you-switch-to-boost-s-unlimited-talk-text-2gb-plan-15-mo-20Contributed to developing creative content, landing pages, A/B testing, Facebook Ads, Google Ads, Bing Ads, and affiliate marketing through Slickdeals, achieving a staggering 70% activation rate.
I developed an innovative lead generation cross-promotion partnership between Boost Mobile, Sling TV, and SHOWTIME, focused on offering new Boost Mobile subscribers the best deal in wireless connectivity.
With a 14-day lead time, our agency (Just Slide Media), myself, and key stakeholders across the organizations involved got to work on executing this campaign. I developed the creative content and landing pages with Figma, worked with our affiliates, performed QA on tracking tags, and staged creative content across Google, Bing, Facebook, and Instagram.
This campaign included successful A/B testing of our creative content and landing pages, signs of life for future cross-promotions between Boost Mobile, Sling TV, and SHOWTIME, and an exceptional activation rate of around 70%.
Boost Mobile Competitor Comparison Landing Pages
Elevated checkout conversions by 25% and 3-month retention rates by 8% through targeted marketing and competitor landing pages, honing in on Metro by T-Mobile, Cricket Wireless, and Mint Mobile customers.
I championed a comprehensive marketing strategy, spearheading competitor-focused initiatives from inception to execution. I meticulously researched key rivals, including Metro by T-Mobile, Cricket Wireless, and Mint Mobile. I initially targeted our campaign to hone in on Metro by T-Mobile customers, refining creative content and comparisons.
Following a 3-month campaign, we pinpointed high-performing elements that fueled a remarkable 25% surge in checkout conversions while providing invaluable insights for future competitor comparison landing pages. Despite modest initial revenue due to our $0.99 SIM promotion, our 3-month retention soared by 8%, exceeding expectations.
Education
Bachelor's Degree in Economics
North Dakota State University - Fargo, ND, USA
Certifications
Software Development
ActivateWork Powered by Per Scholas
Certified Digital Marketing Professional
American Marketing Association
The Trade Desk Edge Academy Certified: Data-Driven Planning
The Trade Desk
Meta Certified Community Manager
Meta
Meta Certified Discovery Commerce Specialist
Meta
Meta Certified Media Buying Professional
Meta
Meta Certified Media Planning Professional
Meta
The Trade Desk Edge Academy Certified: Executive Program
The Trade Desk
Meta Certified Creative Strategy Professional
Meta
Google Ads – Measurement Certification
Meta Certified Digital Marketing Associate
Meta
Google Ads Search
Google Analytics Certification
Social Media Marketing Certification
Hootsuite Academy
Inbound Sales
HubSpot
Email Marketing Certification
HubSpot
Inbound Certification
HubSpot
Skills
Core
Google Ads, Facebook Ads, Performance Marketing, Ad Design, Go-to-market (GTM) Strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Audience Targeting, Social Media, Ad Campaigns, Digital Advertising, Social Media Marketing (SMM), Digital Marketing, Facebook Marketing, Instagram Marketing, Media Buying, Advertising Campaigns, Digital Marketing Strategy, Facebook Video Ads, Mobile Marketing, Social Media Strategy, Social Media Design, Social Media Content, Social Media Posting, Social Media Analytics, Social Media Management, Social Media Campaigns, Social Media Advertising, Social Media Optimization, Marketing Analytics, Google Paid Ads, Digital Marketing Best Practices, Pay-per-Click (PPC), Video Ads, Lead Generation, Product Marketing, Paid Advertising, Funnel Marketing, Marketing Strategy, Marketing Leadership, Copywriting, Google SEO, Marketing, Omnichannel Marketing, Link Building, Marketing Collateral Development, SEO Audits, Brand Marketing, Organic Social Media, Marketing Budget Management, Marketing Campaigns, Online Marketing, Email Campaigns, B2C Marketing, Campaign Management, Content, Retail Marketing Campaigns, Marketing Mix, Customer Segmentation, Content Operations, Organic SEO, TikTok Ads, SEO Tools, Reddit Ads, SEO Content, A/B Testing, Competitive Intelligence, Content Marketing, Display Advertising, YouTube Ads, Landing Pages, LinkedIn Ads, Conversion Rate Optimization (CRO), Instagram Growth, Content Creation, Brand Strategy, Growth Hacking, Market Research & Analysis, Email Marketing Automation, Branding, LinkedIn Marketing, Funnel Optimization, Local SEO, Google Tag Manager, Marketing Operations, Community Management, SEO Backlinking, SEO Marketing, Marketing Automation, Product Positioning, Chief Marketing Officer (CMO), Pinterest Marketing, Affiliate Marketing, Content Marketing Strategy, WordPress SEO, Content Strategy, Inbound Marketing, Influencer Marketing, Inside Sales, Return on Ad Spend (ROAS), App Store Optimization (ASO), App Store Marketing, Public Relations (PR), TikTok Marketing
Platforms & Tools
Bing Ads, Instagram Ads, Google Analytics, Facebook Ads Manager, Google Ad Manager, Walmart Connect, Content Management Systems (CMS), Claude, X (formerly Twitter) Marketing, Magento, Klaviyo, The Trade Desk, Asana, Canva, HubSpot, CRM Systems, Google Analytics 4 (GA4), Marketo, Mailchimp, Yoast SEO, TikTok, Ahrefs, Salesforce Pardot, HubSpot Marketing Hub, Adobe Experience Manager (AEM)
Business Models
B2C, B2B, Business to Business (B2B), SaaS Product Marketing
Technical
Google Search Console, Direct Response Marketing, HTML, CSS, CSS3, JavaScript
Other
Event Marketing, Product Detail Pages (PDPs), Data Reporting, Facebook, Instagram, Ad Optimization, Demand Generation, Digital Strategy, Key Performance Indicators (KPIs), Campaigns, Data-driven Marketing, Social Media Engagement, Paid Search, Advertising, Customer Acquisition, Growth Marketing, Paid Media, paid digital, Growth Strategy, Leadership, Data Analysis, Research, Project Management, Newsletters, Direct to Consumer (D2C), Meta Ads, Google Optimize, Technical SEO, Over-the-top Content (OTT), Streaming, PPC Campaign Management, Marketing Plans, Lead Marketing, Customer Acquisition Cost (CAC), Client Management, Marketing Management, Paid Acquisition, Microsoft Excel, Analytics, Email Content, Email Delivery, Digital Newsletters, Marketing ROI Optimization, ROI, Retail Strategy, Content Writing, Websites, eCommerce SEO, Brand Awareness, Strategy, D2C Branding Strategy, Direct Marketing, Growth, SEO Copywriting, Consumer Products, Consumer Packaged Goods (CPG), Dashboards, Demand-side Platforms (DSPs), Generative Engine Optimization (GEO), Benchmarking, Performance Measurement, Promotion Strategy, Brand Management, Consumer Insights, Program Management, Media, Portfolio Management, Messaging, Strategic Communication & Messaging, Value Proposition, Customer Data Platform (CDP), Data Analytics, eCommerce Marketing, Campaign Optimization, Content Distribution Strategy, Content Production, Content Calendar Management, Market Segmentation, Creative Strategy, Organization Strategy, Amazon Listings, Data Analytics (Marketing), Campaign Execution, eCommerce Analysis, Web Development, Revenue Growth, Shopify, Programmatic Marketing, CTV Ads, Web Design, Email Design, Competition Research, Competitive Analysis, WordPress, Cross-functional Team Leadership, Creative Design, Marketing Attribution, Digital Creative Direction, Media Planning, Management, Creative Briefs, Programmatic Advertising, Programmatic Buying, Programmatic Media, YouTube Marketing, Display Ad Delivery, Brand Guidelines, Landing Page Optimization, Blog Posting, Artificial Intelligence (AI), Startups, Business Development, Brand Positioning, eCommerce, Brand Building, Storytelling, Drip Campaigns, Customer Lifetime Value (CLV), Customer Relationship Management (CRM), Customer Retention, GoDaddy, Slack, Trello, Change Management, B2B Marketing, Domain Migration, Buyer Personas, Team Management, Leads, Brick-and-Mortar, User Journeys, Native Ads, Account Management, Lifecycle Marketing, Offline Marketing, Social Media Content Writing, Startup Marketing, Mobile User Acquisition, App Installation, Copy Editing, Shopify SEO, Stakeholder Management, Customer Journey, Subscriptions, Packaging, Blogs, Marketing Channel Strategy, Communication, Marketing Program Management, Article Writing, Analysis, Audience Segmentation, Reporting, Google AdSense, Campaign Design, Automation, Sales Enablement, Marketing Services, Influencers, Fractional CMO, Thought Leadership, Case Studies, People Management, Figma, Salesforce, Radio Advertising, Wireframing, Mockups, Go-to-market Plans, Adobe Analytics, SEO with AI, Partnership Marketing, Tableau, Web Content, Organic Content Marketing, Content Management, Facebook Pixel, Snapchat Advertising, Website Audits, Website Redesign, Website Optimization, YouTube SEO, Google Display Network, Optimization, Sales Promotion, Partnership Management, Direct Response, AI-based Content SEO, Sales Funnel, Semrush, Apps, Partnerships, YouTube, B2B Lead Generation, WordPress Design, WordPress Themes, Affiliate Management, Affiliate Programs, Facebook Posts, Software Engineering, Full-stack, Front-end, Back-end, HTML5, Node.js, React, Express.js, Next.js, TypeScript, MongoDB, REST APIs, Bootstrap, Git, GitHub, WordPress Optimization, Elementor, Zapier, Vendor Management, Digital PR, TikTok Shop, Database Management, Webinars, HubSpot CRM
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