Rajat Kaura
Verified Expert in Marketing
Marketing Expert
Dubai, United Arab Emirates
Toptal member since August 23, 2024
Rajat is an internationally renowned creative director who has worked with global agency networks like WPP and Havas, amassing over 18 years of expertise. His mission is to better understand the evolving principles of the new social age and break down the attention economy. As an MIT Sloan-certified social media strategist, he has delivered engagement through content and creative relevance. At the heart of Rajat's philosophy lies a deep-seated belief in empathy, storytelling, and authenticity.
Project Highlights
Expertise
- Brand Building
- Copywriting
- Creative Briefs
- Creative Direction
- Creative Strategy
- Creative Thinking
- Social Media Content
- Social Media Design
Work Experience
Marketing Director
RECHITTA IT SOLUTIONS
- Architected the full GTM communications strategy and brand creative direction from inception.
- Established brand voice, visual identity framework, and content playbooks across all digital touchpoints.
- Achieved measurable brand traction: 210% increase in impressions, 227% increase in reactions, and 140% uplift in engagement rate.
- Drove brand awareness and audience acquisition through integrated organic and paid social strategies.
Head of Brand Content & Creative
Manzil Asset Management
- Headed all branded content and partnership conversations for the company while building structure and bringing rigor to the workings of the brand.
- Led the launch of 'The Manzil Majlis', an education-first investment summit, within the 1st 3 months, aimed at building a community and investment bridge between the UAE and the world.
- Delivered a holistic, integrated content-led campaign that ran across five cities, engaging over 500 people in 250+ hours of 1:1 investment strategy sessions.
Head of Creative Strategy
Radix Media
- Made one of our brands the #1 banking brand on social media in the UAE. Grew their follower base by 72% and a 33% increase in total community size across platforms.
- Built one of the strongest "unbranded" mom communities on social media for Nestle Middle East, with over 10,000 followers during the initial launch phase.
- Conceptualized and ran one of the biggest Influencer campaigns for a food brand in the Kingdom of Saudi Arabia (KSA), resulting in a 53% brand uptake on new product launches.
Creative Director
Liwa TV
- Achieved recognition at the MENA Effies awards in banking, finance, and insurance for launching the Emirates National Bank of Dubai (NBD) fitness app.
- Won three bronze awards for the following categories: Integration of Digital and Social Media, Mobile Technology, and Best Use of Media at Dubai Lynx.
- Gained two silvers for the Effectiveness and Mobile category and one certificate for Integrated at the MIDAS Awards.
Associate Creative Director
Contract
- Achieved gold for an online video for Tropicana Slice at China International Development Cooperation Agency (CIDCA).
- Won two silvers for the online app for Tropicana Slice at CIDCA.
- Led the social media creative team on one of the biggest brand revamps for PepsiCo Slice.
Creative Group Head
Havas Media Group
- Won the Rx Club Award, New York, in 2011 for the Sanofi annual report.
- Achieved the UNFPA Laadli Award for creative excellence.
- Led the agency's banking specialist creative team to onboard three banking clients.
Project History
Asteco Brand Film
A corporate film was done for Asteco Properties for their brand revamp.
Led the entire project regarding copywriting, creative direction, and creating the whole film edit using stock footage options. This film was part of the new comms package the client rolled out and a new website design.
Nestle Guigoz Launch Campaign
Led the creative communications piece for the launch of a new variant of the brand across three different Middle Eastern markets.
Nestle Guigoz is one of the leading infant nutrition brands in the Nestle portfolio. I crafted the social media content strategy for this launch campaign, which included brand films for social/digital touchpoints alongside influencer and healthcare professional (HCP) activations on the ground.
NBO Social Media
Led the brand creative and social media content strategy.
Built the content creative strategy and content creation for Oman’s leading national bank. Managed the monthly content calendars for the brand, which included copywriting, graphic design, and animation.
Abevia Social Media
Led the creative and social brand strategy for the brand.
I crafted the social media creative strategy for Abevia, one of the biggest dairy brands. The brand is part of the Nutridor group, an international investment and holding company passionate about delivering the most extensive range of top-quality dairy products to its global customer base.
RUBICON Juices Social Media
Led the creative and social content strategy for RUBICON Juices.
Created the social content strategy and content for one of the leading premium juice brands in the UAE. Considering it was an international brand, this required aligning with global teams and localizing brand campaigns.
XS World Brand Positioning
Crafted the brand positioning strategy for XS World, A nightlife app that's set to launch in multiple markets.
The task on hand was to create a compelling narrative for XS World, a nightlife ecosystem app set to revolutionize the nightlife experience. My role was to craft the entire positioning strategy as well as the brand comms narrative.
Education
Bachelor's Degree in Visual Communication
The KVB Institute of Technology - Sydney, Australia
Bachelor's Degree in Biochemistry Zoology
St. Xavier's College - Mumbai, India
Certifications
Social Media Strategy: Creating Engagement, Insight, and Action
MIT Sloan School of Management
Social Media Marketing
MIT Sloan School of Management
Skills
Core
Copywriting, Social Media Design, Social Media Strategy, Social Media Content, Social Media Marketing (SMM), Content Creation, Writing & Editing, Content Marketing, Brand Marketing, Branding, Instagram Marketing, Social Media, Content, Brand Strategy, Go-to-market (GTM) Strategy, B2C Marketing, Content Marketing Strategy, Marketing Strategy, Influencer Marketing, Marketing Campaigns, Product Marketing, Marketing Leadership, Campaign Management, LinkedIn Marketing, Marketing, Marketing Communications (MarCom), Creative Advertising
Business Models
SaaS Product Marketing, B2B2C, Business to Business (B2B)
Other
Creative Direction, Creative Strategy, Creative Thinking, Creative Briefs, Graphic Design, Team Management, Brand Identity, Brand Building, Growth Marketing, Hospitality, Content Writing, Email Content, Video Scripts, Thought Leadership, Storytelling, Article Writing, Brand Books, Digital Brand Identity, Creative Writing, Brand Development, Healthcare, Logo Design, Brand Positioning, B2B Marketing, B2B Partnerships, Messaging, Campaign Execution, Messaging Development, Team Leadership, Content Optimization, Scripting, Brand Awareness, Technical Writing, Website Design, Slack, Biochemistry, Digital Creative Direction, Creative Design, Brand Film, Filmmaking, Microsoft Teams
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring