Regina Gray

• 100,000 — New Social Followers
• $2+ Million — Increased MRR per Syndication Event
• 1,500% — Increased Ad Revenue
• 46+ — New Media Partners

I bridged comms with executives and DevOps, translating complex technical and ocean data into clear deliverables. I aligned global SaaS teams across product, engineering, and marketing, managing competing priorities and evolving requirements. I also scaled the syndication platform and drove adoption while maintaining roadmap clarity and delivery velocity across international markets.

I managed a unified workflow, translating complex data into clear messaging. I aligned product, engineering, and marketing using Jira, Confluence, and Slack. I also collaborated on agile planning, sprint reviews, and demos to accelerate delivery, optimize roadmaps, and scale syndication adoption across global markets.

I led the Surfline Syndication Project, partnering with executives to scale global distribution and secure partnerships with top media. I managed a B2B demand engine, growing revenue and partner ROI, and achieving record KPIs.

• 15% — Lowered Churn Rate
• 1 Million — Conversions in Google Analytics 4
• 800,000 — Reach

Facing a critical go-to-market window, the company lacked the brand identity and operational infrastructure needed to support its rapid expansion. I was tasked with architecting a formal marketing strategy and a scalable MarTech roadmap while managing the logistical execution for a historic Miami event to ensure brand authority and market penetration.

Directed the full-scale implementation of HubSpot (marketing, service, and data hubs) across a multi-location franchise, integrating complex booking platforms and launching a centralized support portal from the ground up. I led the complete brand transformation across all digital touchpoints, including a modernized WordPress site, landing pages, and social identity. By engineering ticketing workflows, SLAs, and lifecycle automation, I unified fragmented data into a cohesive CRM architecture, improving attribution and driving system adoption across distributed teams.

I led a marketing strategy to achieve industry-leading AEO rankings, including #1 in South Florida. I directed campaigns with FIFA Hospitality and Miami-Dade, leveraging a historic event to drive visibility, engagement, and brand authority.

• 1.8 Million — Global Reach
• 60% — Lift in Demand Generation
• 43% — Increase in B2B Partner Referrals

The product sat at the intersection of OTC skincare and marine conservation, creating ambiguity in how to communicate its value. Expanding beyond eco-conscious consumers into a broader wellness and skin-protection audience required reframing the narrative to resonate with higher-intent buyers while maintaining scientific credibility and regulatory compliance.

I collaborated and established a clear, ownable narrative and brand positioning—defining Coral Care as a differentiated dual-benefit solution bridging clinically effective skin protection with verified reef-safe performance.

I worked with the founder, executives, scientists, and agency to elevate Coral Care into a global category leader, driving DTC growth and expansion. I built a new OTC and conservation position—Cannes Lions Bronze winner—a true collaborative success.