Susan Blick
Verified Expert in Marketing
Digital Marketing Expert
San Francisco, CA, United States
Toptal member since August 28, 2024
Susan is an accomplished writer, editor, and content strategist with a SaaS, technology, and eCommerce background. With both agency and in-house experience, she has designed impactful content marketing and search engine optimization (SEO) campaigns for B2B and B2C businesses. Susan excels in project management and collaboration across marketing, product, sales, customer success, and executive teams to drive user acquisition, engagement, and retention while achieving overarching business goals.
Expertise
- Case Studies
- Content Marketing Strategy
- Content Production
- Content Writing
- Customer Research
- Landing Page Optimization
- SEO Content
- Writing & Editing
Work Experience
Content Strategist
Freelance
- Delivered strategic analysis, keyword research, and content marketing recommendations, empowering clients to achieve business objectives and position themselves as thought leaders in their industries and among their unique audiences.
- Wrote SEO-optimized and editorial articles, case studies, and web and social media copy to help clients communicate complex ideas effectively, efficiently, and persuasively.
- Edited and optimized content by reviewing written material for grammar, clarity, flow, consistency, and adherence to brand style guidelines.
Content Marketing Manager
Qualia
- Created, executed, and optimized content marketing strategies for enterprise and SMB audiences to produce case studies, press releases, guides, blog articles, social media content, videos, landing pages, and email newsletter copy.
- Collaborated with demand generation and product marketing teams to ideate, produce, and distribute content to drive awareness and attendance of events, webinars, product launches, and other brand activities.
- Leveraged content distribution and repurposing tactics to maximize content reach for target audiences and increase engagement across various marketing channels.
Content Strategist
Search Nurture
- Created content strategies to produce and optimize material, helping clients achieve and exceed their SEO goals while aligning with their business objectives.
- Oversaw the launch of company blogs for four clients by creating the SEO content strategy, managing freelance writers, and collaborating with developers to design blog features and navigation.
- Reported on SEO performance monthly, quarterly, and annually, sharing progress and delivering recommendations for new and existing marketing content, as well as technical SEO optimizations to improve site performance.
Project History
eCommerce SEO Blog Strategy for Kao Corporation
Published content that resulted in an average organic traffic increase of 67% across all sites, including a 250% increase in organic traffic for John Frieda’s site.
I managed the SEO blog strategy for four brands under the Kao Corporation: Ban, Bioré, Jergens, and John Frieda. In launching these blogs, I created the SEO content strategy behind each blog, managed freelance writers during the content creation process, and worked with developers to design each blog’s features and navigation. This content improved each site’s visibility on search, highlighted priority products, and gave each brand a new way to connect with consumers online.
Enterprise Product Launch Content for Real Estate SaaS Platform
Designed and implemented the content strategy for a new enterprise product.
As part of this product launch, I created and executed the content strategy for a new enterprise product, which involved refining product messaging, interviewing customers and internal subject matter experts, ideating and writing editorial content, editing email copy and landing pages, and publishing social media announcements.
Long-form Content for Real Estate SaaS Platform
Produced long-form, product-focused content to increase brand awareness and share key messaging.
In designing and executing this content strategy, I collaborated with product marketing and demand generation teams to identify customer pain points, key messaging, and product priorities. From there, I produced a content strategy to create new content targeting top SEO and content marketing opportunities, refine existing content with updated messaging and SEO optimizations, and supply sales and marketing teams with new and updated content.
Education
Bachelor's Degree in Environmental Studies, Sociology, and Anthropology
Colgate University - Hamilton, New York, USA
Certifications
Google Analytics Individual Qualification
SEO Bootcamp
Moz
HubSpot Content Marketing Certification
HubSpot
Skills
Core
Writing & Editing, Content Marketing, Content Strategy, Google SEO, SEO Marketing, B2C Marketing, SEO Content, Landing Pages, Content Marketing Strategy, Marketing Strategy, Social Media, Organic Social Media, Copywriting, Social Media Content, Social Media Marketing (SMM), Content Creation, Search Engine Optimization (SEO), Keyword Research, SEO Keyword Research
Platforms & Tools
HubSpot, Asana, Google Analytics, Google Analytics 4 (GA4), Content Management Systems (CMS)
Other
Content Writing, Article Writing, Research, Analysis, SEO Writing, B2B Marketing, Google Docs, SEO Copywriting, Email Content, Case Studies, Brand Guidelines, Landing Page Optimization, Web Content, Content Distribution Strategy, eCommerce SEO, Content Production, Customer Journey, Customer Research, Technical SEO, Video Scripts, Direct to Consumer (D2C), Copy Editing, Keyword Mapping, Press Releases, Transcription Writing
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