Talita Videira Veltin
Verified Expert in Marketing
Marketing Expert
Lausanne, Switzerland
Toptal member since October 23, 2024
Talita's background includes roles as a European electronic retail marketing manager, head of digital EU operations, and global consumer experience manager in international FMCG, SaaS, and automotive companies worldwide. She maximizes digital growth, enhances customer satisfaction, and drives innovation and efficiency in the digital landscape. Talita's strategic insights and hands-on experience make her an invaluable asset.
Project Highlights
Expertise
- Amazon
- Amazon SEO
- Digital
- E-retail
- Marketplaces
- Quick Commerce (Q-commerce)
- eBay Listings
Work Experience
Global Indirect eCommerce CX Manager
Philip Morris International
- Collaborated with category executives to develop and release comprehensive marketing campaigns and product launch plans for smoke-free products across global e-partners.
- Achieved 45% growth in global indirect eCommerce channels through implementing strategic e-business initiatives across markets.
- Managed the execution of marketing strategies, resulting in significant market penetration and sales uplift for smoke-free products.
- Implemented digital shelf performance KPIs, driving data into business insights, achieving a 70% product compliance rate during the pilot project's 1st year.
Head of Digital Operations EMEA
Logitech
- Charged with the eB2B channel growth and operational excellence, increasing channel sales by 25%, while managing the Amazon EU5 operational team covering CX, e-content, marketing activations, performance KPIs, and Amazon Vendor Central.
- Delivered strategic guidance and training across EMEA markets on marketplaces, eRetail GTM plans, eBusiness models, and brand protection, implementing playbooks to enhance operational efficiency.
- Developed and deployed Digital Shelf Strategy, transforming data into actionable insights, and built multi-category product launch strategies for pure players.
- Built new partnerships with syndication, digital shelf platforms, design agencies, and regional teams to enhance collaboration and drive growth.
Head of eB2B Digital Channels Marketing Manager - EMEA
Logitech
- Delivered comprehensive product launches and e-retail strategy toolkits to enhance market penetration.
- Managed EU-wide marketing media campaigns, significantly boosting visibility through paid media, SEO, SEA, and SEM efforts on Amazon retail media platforms.
- Developed and implemented a successful digital shelf strategy, leading to substantial European growth and e-business expansions.
Project History
Amazon KDP E-book
Successfully published an e-book on Amazon Kindle Direct Publishing (KDP), effectively reaching a global audience and showcasing expertise in digital content creation and self-publishing.
I released an e-book on Amazon KDP, achieving global reach and demonstrating proficiency in digital content creation and self-publishing. This milestone underscores a comprehensive understanding of the e-book market and experience navigating digital platforms. Furthermore, this success showcases an in-depth knowledge of audience engagement, content marketing strategies, and Amazon’s tools to enhance visibility and drive sales, solidifying the client’s reputation as a digital publishing expert.
Amazon - Product Launches
Launched multiple products on various marketplaces, driving significant e-business growth and establishing a strong market presence for clients.
I launched several products across various marketplaces, resulting in a remarkable 25% increase in sales. This accomplishment underscores expert strategic planning and meticulous execution, enhancing the client’s esteemed market presence in each case.
Third-party eCommerce – eB2B Strategy Growth and Expansion
Developed and executed a comprehensive eB2B, e-retail, marketplace, and mobile eCommerce app strategy for 3rd-party platforms, resulting in significant business growth and an enhanced market presence.
This project involved executing a comprehensive B2B strategy for expanding the business of 3rd-party marketplaces and mobile shopping apps. This initiative led to significant business growth, achieving a 30% increase in sales. It also strengthened the client’s market presence and operational efficiency, establishing a robust foundation for future endeavors.
Website Refresh of eCommerce Product Catalogue
- 20 — Basket average increase
Refresh of the website product catalogue in high resolution.
Create product prototype shots to provide high-quality products to the supplier.
Took the original image and enhanced it for an eCommerce website and Amazon Seller Central.
Average 20% of basket increase.
Education
CAS in Artificial Intelligence
EPFL - Switzerland
Master’s Degree in Business Administration (MBA)
Sorbonne University - Paris, France
Certifications
Prompt Engineering
Vanderbilt University
Amazon Ads Retail Certification
Amazon
Executive Certificate in Business Administration
Columbia University
Skills
Core
Content Marketing Strategy, eBay Listings, Digital Marketing Strategy, Digital Marketing, Content Marketing, Go-to-market (GTM) Strategies, Marketing, Generative Artificial Intelligence (GenAI), Email Automation
Platforms & Tools
Amazon SEO, eBay, Rakuten, Amazon Vendor Central
Business Models
Business to Business eCommerce (eB2B)
Other
Amazon, Amazon Retail, Launch Strategy, Marketplaces, Digital, eCommerce, People Management, Quick Commerce (Q-commerce), E-retail, Global Partnerships, Product Descriptions, Amazon Listings, Product Launch, Product Listings, CX Strategy, Paid Search, Retail Sales, Business Administration, Digital Strategy, Expansion Strategy, Market Expansion, Amazon Sponsored Ads, Mobile Apps, Apps, Amazon DSP, AliExpress, Mobile UX, Figma, Content Management, Bynder, Mobile Content Management (MCM), Direct to Consumer (D2C), Digital Twin, Google AI Studio, ChatGPT, Prompting, AI Modeling, Artificial Intelligence (AI), Project Planning, operational optimization, Data Analytics (Marketing), Data Analytics Sales, B2B Partnerships
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