Talita Videira Veltin, Marketing Expert in Lausanne, Switzerland
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Talita Videira Veltin

Verified Expert  in Marketing

Bio

Talita's background includes roles as a European electronic retail marketing manager, head of digital EU operations, and global consumer experience manager in international FMCG, SaaS, and automotive companies worldwide. She maximizes digital growth, enhances customer satisfaction, and drives innovation and efficiency in the digital landscape. Talita's strategic insights and hands-on experience make her an invaluable asset.

Project Highlights

Amazon KDP E-book
Successfully published an e-book on Amazon Kindle Direct Publishing (KDP), effectively reaching a global audience and showcasing expertise in digital content creation and self-publishing.
Amazon - Product Launches
Launched multiple products on various marketplaces, driving significant e-business growth and establishing a strong market presence for clients.
Third-party eCommerce – eB2B Strategy Growth and Expansion
Developed and executed a comprehensive eB2B, e-retail, marketplace, and mobile eCommerce app strategy for 3rd-party platforms, resulting in significant business growth and an enhanced market presence.

Expertise

  • Amazon
  • Amazon SEO
  • Digital
  • E-retail
  • Marketplaces
  • Quick Commerce
  • eBay Listings

Work Experience

Global CX Indirect eCommerce Manager

2020 - PRESENT
Philip Morris International
  • Collaborated with category executives to develop and release comprehensive marketing campaigns and product launch plans for smoke-free products across global e-partners.
  • Achieved 45% growth in global indirect eCommerce channels through implementing strategic e-business initiatives across markets.
  • Managed the execution of marketing strategies, resulting in significant market penetration and sales uplift for smoke-free products.
  • Implemented digital shelf performance KPIs, driving data into business insights, achieving a 70% product compliance rate during the pilot project's 1st year.

Head of eB2B Digital Channels Marketing Manager - EMEA

2015 - 2016
Logitech
  • Delivered comprehensive product launches and e-retail strategy toolkits to enhance market penetration.
  • Managed EU-wide marketing media campaigns, significantly boosting visibility through paid media, SEO, SEA, and SEM efforts on Amazon retail media platforms.
  • Developed and implemented a successful digital shelf strategy, leading to substantial European growth and e-business expansions.

Project History

Amazon KDP E-book

Successfully published an e-book on Amazon Kindle Direct Publishing (KDP), effectively reaching a global audience and showcasing expertise in digital content creation and self-publishing.

I released an e-book on Amazon KDP, achieving global reach and demonstrating proficiency in digital content creation and self-publishing. This milestone underscores a comprehensive understanding of the e-book market and experience navigating digital platforms. Furthermore, this success showcases an in-depth knowledge of audience engagement, content marketing strategies, and Amazon's tools to enhance visibility and drive sales, solidifying the client's reputation as a digital publishing expert.

Amazon - Product Launches

Launched multiple products on various marketplaces, driving significant e-business growth and establishing a strong market presence for clients.

I launched several products across various marketplaces, resulting in a remarkable 25% increase in sales. This accomplishment underscores expert strategic planning and meticulous execution, enhancing the client's esteemed market presence in each case.

Third-party eCommerce – eB2B Strategy Growth and Expansion

Developed and executed a comprehensive eB2B, e-retail, marketplace, and mobile eCommerce app strategy for 3rd-party platforms, resulting in significant business growth and an enhanced market presence.

This project involved executing a comprehensive B2B strategy for expanding the business of 3rd-party marketplaces and mobile shopping apps. This initiative led to significant business growth, achieving a 30% increase in sales. It also strengthened the client's market presence and operational efficiency, establishing a robust foundation for future endeavors.

Education

2013 - 2015

Master’s Degree in Business Administration (MBA)

Sorbonne University - Paris, France

Certifications

JULY 2024 - JULY 2025

Amazon Ads Retail Certification

Amazon

DECEMBER 2017 - PRESENT

Executive Certificate in Business Administration

Columbia University

Skills

Core

Content Marketing Strategy, eBay Listings, Digital Marketing Strategy, Digital Marketing, Go-to-market Strategy, Marketing

Platforms & Tools

Amazon SEO, eBay, Rakuten

Business Models

Business to Business eCommerce (eB2B)

Other

Amazon, Amazon Retail, Launch Strategy, Marketplaces, Digital, eCommerce, People Management, Quick Commerce, E-retail, Global Partnerships, Product Descriptions, Amazon Listings, Product Launch, Product Listings, CX Strategy, Paid Search, Retail Sales, Business Administration, Digital Strategy, Expansion Strategy, Market Expansion, Amazon Sponsored Ads, Mobile Apps, Apps, Amazon DSP, AliExpress, Mobile UX, Figma, Content Management, Bynder, quick commerce, Mobile Content Management (MCM)

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