Tracie Close

I wrote content for clients to use for different purposes in different marketing campaigns. This digital content covered many industries and was used to brand and drive leads across a holistic channel mix.

WriteMinded’s website includes a few of our clients, my marketing ideology, and web and writing samples. I worked with varying sizes of companies worldwide, developing holistic, customized, and multichannel marketing and search engine optimization (SEO) strategies to build their brands and grow their businesses.

I built solid digital service options for our agency clients over 14 years. The repertoire includes holistic digital services to drive business growth and adapt to customized strategies based on market and competitive analysis and business goals.

Alliance Advisors is an independent advisory firm that supports public and private companies. I managed the firm’s first formal marketing campaign across all channels, including LinkedIn. The following link gives access to all the posts between February and November 2022. This is the organic portion of their social campaign. A paid component was also launched, targeting public companies with product-led lead-generating ads. Initial conversion rates for ad campaigns were 7-9%.

Over the course of a decade or more, I have amassed a diverse portfolio spanning multiple industries and encompassing different media types. While the majority of my work focuses on B2B initiatives, my content portfolio also reflects my experience in the B2C realm.

Throughout my career, I have successfully crafted impactful blogs, articles, and content for both digital and print mediums. These materials have played a crucial role in branding and growth marketing strategies for numerous startup companies across the USA, contributing to their overall business success. I have consistently implemented holistic approaches to drive business growth.

Developed a holistic, multi-channel marketing campaign for the Patient First Office near Philly when they first opened in 2012. I was the lead strategist and drove content development for this account.

Syncoria caters to growing businesses seeking scalable processes and existing Odoo users aiming to optimize their platform. Our industry-specific expertise encompasses manufacturing, distribution, ISPs, and professional service firms. We understand the nuances and challenges of these sectors, allowing us to deliver tailored solutions that drive operational excellence. (This is a messaging sample from the project as well).

OTHER ACCOMPLISHMENTS
• Drove leads through email marketing and paid ads.
• Developed messaging, content strategy, website optimization, and social posts and campaigns.
• Built, promoted, and facilitated webinars.
• Developed an AMB strategy.

I developed a comprehensive, multichannel marketing plan to drive app downloads, build brand awareness, drive partnerships with artists and studios, and educate on the tools avoidable in the app. This plan had two stages: the pre-launch from November to December of 2023 and the post-launch from January through May 2024.

I developed marketing, sales enablement, and social media and promotional assets, driving creative and content strategies and relative teams, including sales sheets, videos, social posts, paid ad creative, case studies, onsite event assets, and PRs.

Samples of different Meta graphics and ads I have created and used for various industries to drive leads using paid and organic tactics. The paid campaigns were paired with custom landing pages for clean results tracking.