
Tracie Close
Verified Expert in Marketing
Marketing Expert
Clayton, NJ, United States
Toptal member since April 7, 2023
Tracie has a reputation as an ROI-targeted professional who grows businesses' market share through brand and strategic development. She has consistently developed successful marketing campaigns based on competitive analysis, business goals, and market trends, digging deep into analytics to augment or expand campaigns according to performance. Tracie has a proven record of achieving results by implementing new technologies and expanding creative boundaries.
Project Highlights
Expertise
- Brand Strategy
- Content Marketing Strategy
- Demand Generation
- Digital Strategy
- Lead Generation
- Management Consulting
- Product Marketing
- Project Management
Work Experience
Head of Sales and Marketing
WriteMinded
- Generated a 35% YOY growth for 10 years while actively marketing.
- Retained 75% of clients and grew account values through 2018 with account-based marketing (ABM) and inbound marketing.
- Determined customers' digital service and social media content needs through SWOT, gap, market analysis, and social media management.
- Acted as a CMO and built hundreds of content-based inbound and outbound digital growth and lead generation strategies, set KPIs for B2C and B2B companies, and implemented search engine optimization (SEO) strategies.
Marketing Advisor
VariaCode
- Vetted existing marketing team and created a hiring schematic based on gaps and company needs.
- Developed an SEO and content marketing plan, including a thought leadership element to promote the CEO as a singular brand.
- Built all marketing processes, including creative briefs, Google process documents for all teams, social media posting plans, and content calendars, including approvals.
- Acted as a fractional CMO during my time with the company until their full team was implemented.
Local Search Marketing Expert
The Mad Crush Corporation
- Built local citation management targets based on existing local maps, used local management tools to build out citations, and optimized for local search in Los Gatos.
- Built an onsite blog and content calendar, developing locally optimized posts educating in wine culture and food pairing to improve the website's local search potential.
- Developed a local page referencing the restaurant's services and targeted neighborhoods to improve local search.
- Increased local citations % from 12% to 70% NAP accuracy.
Social Media Strategist
Dogma
- Optimized website and target citations for local search to ensure local search potential in the related neighborhoods for both locations.
- Optimized social profiles for search using keyword targeting and local terms, connected to local profiles and neighborhood businesses to promote relationships and expand reach.
- Developed local outreach programs to create cross-promotion opportunities via social media within their relative NYC neighborhoods.
PR/Go-to-market Strategist
The Cats2 Foundation
- Developed a holistic marketing and messaging plan to promote the application.
- Built targeted content and lists to promote the app to school systems.
- Optimized website and social media channels to develop creative and messaging.
Marketing Advisor
Variacode, Inc.
- Audited the existing team, assets, strategies, and processes to reset marketing, branding, and sales efforts.
- Developed a team matrix prioritization schedule to build out the internal team, developed core marketing processes, brand messaging and value proposition, tag lines, channel strategy, and editorial calendar.
- Managed internal teams to develop a holistic digital and event marketing strategy.
- Audited and updated Martech stacks and internal documentation to support the adoption of platforms and tools.
B2B Lead Generation Expert (via Toptal)
AlphaQuasar Tech LLC
- Developed holistic brand messaging and a marketing plan based on competitive and market analysis.
- Developed company branding through graphic design and unique messaging.
- Updated the website SEO to ensure the best search results.
Marketing Support Consultant
Danielle Arceno
- Developed monthly marketing strategies to increase users and monetize the platforms.
- Increased Discord followers to 1,000+ within two months.
- Increased website traffic and engagement by 40% in two months.
Sustainable Investment Marketplace Marketing Support Consultant
Hemergy SAS
- Enhanced marketing deck to promote business to investors.
- Upgraded and expanded the business plan to promote to potential investors.
- Developed marketing strategies, including event planning, and proposed budget to promote to investors.
Content Writer
Circles Sodexo - Main
- Edited and strategically developed whitepapers, blog content, and study content.
- Performed program and platform analysis to support development.
- Did competitive and market analysis to gauge keywords and messaging.
Copywriter
Danielle Arceno
- Developed custom public relations (PR) content to launch a new NFT business.
- Communicated consistently with the client during the process.
- Completed work within the timeline and to the client's approval.
Regional Marketing Strategist
Thomson Reuters
- Generated $1.1 million in closed deal support, which exceeded target account values and retention rates by 11% YOY.
- Exceeded client retention and account value targets by 10% YOY.
- Improved high-value customer accounts' digital lead average by 20% to 25% YOY, some hitting 30%.
- Surpassed the client retention KPI for 110 top-tier clients in 2017 by 87%.
- Grew regional sales numbers, as part of marketing communications (MarCom), by 107% over the sales goal.
Project History
Digital Content for Agency Clients
https://www.writemindedllc.com/content-portfolio/Wrote digital content for multipurpose uses for clients as part of a larger content management and digital marketing campaign.
WriteMinded Digital Marketing
https://www.writemindedllc.com/Built a digital agency over 14 years, serving local, regional, national, and global clients across several industries.
Digital Services
https://www.writemindedllc.com/web-marketing-services/Worked with clients for 14 years, building a solid repertoire of digital services to drive business growth.
2022 LinkedIn Campaigns for Alliance Advisors
Developed, implemented, and tracked the firm's first formal marketing campaigns across all channels, including LinkedIn.
SVP of Marketing's Client Portfolio
https://www.writemindedllc.com/creative-portfolio/As a marketing leader, I have spearheaded the development of various B2B creative projects, many of which were built from the ground up.
Content Portfolio
https://www.writemindedllc.com/content-portfolio/Gained expertise during 14 years as a content strategist working across diverse industries such as B2B, B2C, and B2B2C.
Patient First Content-based Marketing Campaign
Achieved target KPIs for an inbound marketing campaign.
Director of GTM
https://www.syncoria.com/Increased social page traction by 46% in five months.
OTHER ACCOMPLISHMENTS
• Drove leads through email marketing and paid ads.
• Developed messaging, content strategy, website optimization, and social posts and campaigns.
• Built, promoted, and facilitated webinars.
• Developed an AMB strategy.
Go-to-market Strategy for a Pre-funding Startup App
https://tattme.appCompleted market and competitive research to drive messaging, SEO, and channel strategy; built website navigation recommendations to expand site content.
Branding and Creative Portfolio
https://www.writemindedllc.com/creative-portfolio/Developed branding, sales enablement, and marketing assets for brands across multiple industries in varying stages of business growth.
Meta Ads
https://drive.google.com/drive/folders/1eUm5koJYVrObzvarI6t466U-_x4_Veb_?usp=drive_linkSamples of different Meta Ads I have created and used.
Education
Bachelor's Degree in Communications
Rowan University - Glassboro, NJ, USA
Certifications
Google Ads Certification
Skills
Core
Copywriting, SEO Content, Content Strategy, Content Marketing Strategy, Brand Strategy, Brand Marketing, Product Marketing, Marketing Technology (MarTech), Social Media, SEO Tools, Market Research & Analysis, Content, Marketing Strategy, Lead Generation, Marketing Communications (MarCom), Digital Marketing, Google Ads, Email Campaigns, Branding, Social Media Strategy, Social Media Marketing (SMM), B2C Marketing, Digital Marketing Strategy, Go-to-market Strategy, Email Marketing, LinkedIn Marketing, LinkedIn Ads, Marketing Operations, Search Engine Optimization (SEO), Pay-per-Click (PPC), Facebook Ads, Paid Advertising, Facebook Video Ads, Marketing Analytics, Marketing Leadership, Conversion Rate Optimization (CRO), Social Media Content, Writing & Editing, Content Marketing, SEO Backlinking, On-page SEO, Off-page SEO, SEO Keyword Research, Product Positioning, Growth Hacking, Marketing, Chief Marketing Officer (CMO), Email Marketing Automation, Content Creation, Blogging, TikTok Ads, Organic Social Media, Social Media Management, Local SEO, Inbound Marketing, SEO Audits, Pinterest Marketing, Instagram Marketing, Digital Marketing Best Practices, Performance Marketing, Omnichannel Marketing, Agile Marketing, Community Management, Funnel Marketing, Creative Advertising, Google SEO, Social Media Advertising, Web Marketing, A/B Testing, App Store Marketing, Marketing Automation, App Store Optimization (ASO), Channel Strategy, Google Paid Ads, Marketing Campaigns, Advertising Campaigns, AI Marketing, Landing Pages, Audience Targeting, Sales, Financial Marketing, Display Advertising, TikTok Marketing, Cold Emailing, Google Tag Manager, Generative Artificial Intelligence (GenAI), Affiliate Marketing, Ad Campaigns, Campaign Management, Facebook Marketing, Link Building, WordPress SEO, Customer Success, SMS Marketing, SEO Marketing, Strategic Marketing, Keyword Research, SMART Social Media Marketing, Search Engine Marketing (SEM), Public Relations (PR), Account-based Marketing (ABM), Influencer Marketing, Funnel Optimization
Platforms & Tools
Google Analytics, HubSpot, Marketing Platforms, Facebook Ads Manager, Google Ad Manager, Mailchimp, TikTok, Google My Business, CRM Systems, Google Analytics 4, Bing Ads, Pardot, Eloqua, Instagram Ads
Business Models
B2B, B2C, B2B2C, Business to Business to Consumer (B2B2C), Business to Consumer (B2C), Software as a Service (SaaS), Business to Business (B2B), SaaS Product Marketing, SaaS, Business to Government (B2G)
Other
Storytelling, Content Writing, Branded Content, Digital, Project Management, Management Consulting, Digital Strategy, Sales & Channel Enablement, Business Development, Sales Enablement, Competitive Analysis, ROI, Demand Generation, B2B Lead Generation, Presentations, Customer Retention, Thought Leadership, Brand Building, WordPress, Marketing Plans, Salesforce, Strategy, Brand Positioning, Messaging, Launch Strategy, Growth Marketing, Growth Strategy, Strategic Planning, Growth, Analytics, Coaching, Consulting, Startups, Paid Media, Marketing Attribution, Drip Email, Channel Management, Semrush, Content Management, Growth Strategy Consultants, Creative Strategy, Customer Acquisition, Team Development, Technical SEO, B2B Marketing, Go-to-market Plans, Event Marketing, Healthcare, eCommerce, Data Analysis, Sales Funnel, Sales Effectiveness, Marketing Materials, Team Leadership, Market Research, Newsletters, Value Proposition, X (formerly Twitter), Awareness Campaigns, Outbound Marketing, Web Design, Website Audits, Website Optimization, User Retention, Market Entry, Digital Newsletters, GoDaddy, Mobile User Acquisition, App Store, Google Play Store, Guest Posting, Product-led Growth (PLG), SaaS Sales, Market Segmentation, Pricing Models, Apps, Competitor Analysis & Profiling, Market Research Analyst, Consumer Services, Pricing Strategy, Communication, Training, Account Management, Business Strategy, Product Management, Scaling, Startup Marketing, Event Management, Pitch Decks, Fintech, Guerrilla Marketing, Sales Growth, Digital PR, Editorials, Data Collection, Market Fit, Minimum Viable Product (MVP), Direct to Consumer (D2C), Team Management, Meta Ads, AI Social Media Content Creation, Consumer Products, Advertising, Agency, Outreach, Sales & CRM Platforms, Customer Relationship Management (CRM), Shopify, Shopify Marketing, eCommerce Marketing, Technology, Personal Branding, Web Analytics, Article Writing, Content Distribution Strategy, Stakeholder Management, Transportation & Logistics, App Growth, Go-to-market Optimization, Zapier, Community Development, Community Growth, Community Marketing, Social Media Engagement, Dashboards, D2C Branding Strategy, Mentorship & Coaching, Organic PR, Technical Writing, Web UI, Buyer Personas, Business Proposals, Solution Design, Presales, Audits, Integration, Salesforce Sales Cloud, Microsoft Power BI, Brand Management, Digital Brand Identity, Lifecycle Marketing, Copy Editing, Google Optimize, Instagram, YouTube, Healthcare Services, SEO Copywriting, Pricing, Amazon, Brand Awareness, B2B Partnerships, WordPress Design, WordPress Themes, Email Content, Creative Design, Environmental, Social, and Governance (ESG), Consumer Packaged Goods (CPG), Key Performance Indicators (KPIs), Nonprofits, Cold Outreach, Customer Journeys, SEO Writing, Marketing Channel Strategy, Email Delivery, Deliverability, Revenue Operations (RevOps), Shopify, Project Management, Klaviyo, Showit, eCommerce, Business Modeling, AI Content Creation, Restaurants & Dining, Websites, UX Design, Web UX, Adobe Analytics, Business Processes, Paid Search, Product Growth, Product Strategy, Artificial Intelligence (AI), Events, Web Content, SWOT Analysis, Email, Social, Case Studies, Press Releases, Product Launch, Landing Page Optimization, Event Planning, Rebranding, Applications, Leads, Localization Marketing
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