Vanessa Brown

• 30% — Increase in Appraisals
• **15% ** — Increase in Brand Awareness and Website Traffic

For CarMax’s Usainly Fast Offer campaign featuring Usain Bolt, the challenge was to reposition the car appraisal process as fast and effortless while increasing online offer sign-ups. Many consumers viewed vehicle appraisals as slow and cumbersome, when in reality, CarMax could provide a quote in under three minutes through a simple digital experience.

We challenged Usain Bolt to a live race to prove that CarMax online offers are so fast that they can make the fastest man on earth look slow. We held a race on a track in Jamaica and broadcast it live on Facebook. We created seven unique video assets to tease the event. We invented a word that caught fire on Twitter and brought a living legend out of retirement while the world cheered.

We produced seven videos and one live race, garnering one billion impressions, 455,000 live stream viewers, and 250+ media placements.

• 100% — Increase in Brand Awareness of New Location

As the largest used car retailer in the US, CarMax faced a unique challenge: how to bring 45,000 vehicles to one of the most space-constrained cities in the world. The answer was an inventive, large-scale activation that turned a limitation into an opportunity, delivering a breakthrough brand experience in the heart of New York City.

We built the world’s smallest functioning car lot right on the NYC High Line. Each scannable mini car took you to CarMax’s inventory of human-sized cars. More than 23,000 New Yorkers attended the immersive two-day event, underscoring that tiny cars can have a big impact.

The activation drew 23,000 New Yorkers over two days, featuring 45,000 scannable mini cars that generated 600+ hours of engagement and 1,300 scans.

• 100% — Resort Capacity Nine Months After Grand Opening

Transforming a newly acquired 11-acre beachfront property into a standout Myrtle Beach destination in under six months required a bold approach—building anticipation around a modern resort designed for upscale family getaways.

We moved beyond traditional travel advertising and created a cinematic, dance-inspired campaign that showcased the resort through storytelling, immersive visuals, and multichannel content, positioning it as an experience rather than simply a place to stay.

The resort reached 100% capacity just nine months after its grand opening, supported by a talent campaign that successfully recruited 50+ operational, managerial, and hospitality staff.