Publication
Defining Who, What, and Why: How to Write a User Story
https://www.toptal.com/product-managers/digital/how-to-write-a-user-story
Abhishek is currently unavailable
Abhishek Choudhary
Verified Expert in Product Management
Product Manager
Bengaluru, Karnataka, India
Toptal member since September 29, 2020
Bio
Abhishek is a product/tech Leader with 12 years of experience in B2B SaaS, AI, and Infrastructure. At Razorpay, he led a 70-person product/ops organization scaling fintech infrastructure. As Founder/CEO of Coldpress AI, he built a data-on-demand platform for computer vision ML training. He's scaled BrowserStack’s testing infrastructure and driven tens of millions in revenue at Amazon. A CS grad who codes, Abhishek specializes in building 0-to-1 and global-scale technical products.
Project Highlights
A Faster Amazon Purchase Experience
Prioritized loading parts of the Amazon detail page over others, to aid instant interactivity for users on a slower device or network.
Open Source Vision and Strategy for BrowserStack
Established and drove the open source vision and strategy of the company.
Expertise
- Agile
- Data Analysis
- Product Strategy
- Research
- SaaS Product Management
- Stakeholder Management
- Startups
- Writing & Editing
Work Experience
Associate Director, Product Management
2024 - PRESENT
Razorpay
- Increased NPS from 24% to 33% and payment-journey success rates by 30%, reduced support tickets by 20% with a new self-healing AI layer in the app, and a proactive framework to detect and resolve failure states before they impact users.
- Drove a 30% efficiency and 15% CSAT lift in field service with a new platform product that standardized critical technician workflows and automated multi-hour manual tasks—inventory, integration checks, onboarding, service documentation, etc.
- Spearheaded product expansion for a 10 billion SOM large format store market in an SME-to-enterprise pivot. Built the enablement suite (integration, onboarding, digital billing) for Razorpay POS adoption. Secured three active, marquee pilots.
- Doubled assembly-line production capacity with Kaizen practices for streamlining device flashing, testing, and fulfillment.
CEO
2022 - 2024
Coldpress AI
- Bootstrapped from 0-to-1 and scaled it to 1,000+ active beta seats across 20 countries, built an automated end-to-end dataset pipeline (acquisition, ingestion, cleaning, and labeling) for computer vision teams across industry and academia.
- Compressed training pipeline prep time by 80% (6-month procurement cycles to weeks, verified in pilots) by encapsulating data schema in APIs and using generative AI-based continuous validation to ensure quality and efficiency.
- Executed three high-fidelity pilots (agritech and self-driving verticals), prioritizing rapid validation over immediate monetization.
Senior Product Manager
2019 - 2022
BrowserStack
- Executed platform expansion in a $50+ million SOM market gap beyond Selenium. Launched Playwright and Cypress support.
- Increased NPS by 20 (4 to 24) for Automate via improvements in performance, CX, feature gaps, and cross-functional SLAs.
- Improved NightwatchJS user acquisition rate by 30% and long-term adoption by 20% with a simplified onboarding flow.
- Defined the “shift-left” strategy for automated browser testing, created blueprint for new AI-enabled testing products.
Product Manager
2017 - 2019
Amazon.com
- Served as a product owner for the detail page and scrum master for the “Website Platform and Performance” group. Groomed quarterly, yearly, and 3-year backlogs aiding delivery speed and predictability.
- Identified, evangelized, and spearheaded the eventual adoption of a new company-wide goal of reducing “failed customer interactions” due to transmission latency on detail page—an estimated return of >$100 million/yr over the next decade.
- Led planning for a 5-year UX strategy for the next billion users as a part of Amazon’s goal to expand into developing countries, focusing on improved site accessibility for low-end devices and poor networks.
- Analyzed user engagement to bring a new add-to-cart experience to market to improve CX and enhance upsell options.
Software Engineer
2016 - 2017
Amazon.com
- Designated "scale expert" and led worldwide operations among 200+ teams for Prime Day, Black Friday, and Christmas sales.
- Extended caching architecture to improve page load times by 28%, enabling annual savings of $500,000 in computing costs.
- Created a new pan-website asset preloading architecture, contributing to around 5% better page load times across the board and more than $50 million of annual estimated revenue.
Engineering Lead
2015 - 2016
PressPlay Private Limited
- Served as product owner and scrum master. Led the creation of the advertising platform that enabled first revenues and Series A funding.
- Created an annual savings of $100,000. Built systems and designed processes to allow automation of inventory management.
- Created the analytics and reporting Backbone of the video streaming application.
Software Engineer
2014 - 2015
Zomato
- Improved cross-listing visits and upsell with the first recommendation engine for the website.
- Developed payment and subscription architecture for ‘Zomato for Business’. Product increased revenue by 10% at launch.
- Built a performant back-end for the native advertising platform, enabling 10X data collection without impacting latency.
Project History
A Faster Amazon Purchase Experience
http://www.amazon.comPrioritized loading parts of the Amazon detail page over others, to aid instant interactivity for users on a slower device or network.
Analyzed large datasets to find the right features of the page to prioritize (since bytes are at a premium).
The Amazon portfolio of widgets is in the thousands, and I could only select a handful for this project to be successful. Jointly designed (with engineering) a rendering pipeline that can significantly prepare, render, and flush the prioritized part of the page. I created a roll-out strategy across product lines and user types to mitigate risk and maximize the returns from collected data, eventually crystallizing into a worldwide release strategy.
The Amazon detail page for the vast majority of products is now faster to respond to user interactions by multiple seconds in most instances, which has resulted in a much better experience for the customer in regions where lots of data and computing power are still at a premium; additionally, Amazon is now able to tap into tens of millions of dollars in latent revenue.
Local Desktop App for BrowserStack
https://www.browserstack.com/blog/the-road-to-a-new-local-testing-experience/Led a team of five engineers to develop a new dashboard for managing a complex command line tool, which reduced customers' operational errors by 60%, and a majority of customers ended up preferring the new GUI workflow to the previous one.
Testing non-public websites is a USP for any web-testing platform, and BrowserStack enabled this with a CLI application called BrowserStack Local. However, that application had a very high failure rate due to user error, given the technical nature of the work and the lack of good UX guardrails—up to 75% of users failed to use the application on the first try.
With data analysis of the largest pain points, we developed an MVP for a GUI dashboard within the application to help users cross the hump. We were able to reduce the onboarding friction almost entirely.
NPS Improvement for BrowserStack Automate
Prioritized a large swathe of improvements across various customer touchpoints in BrowserStack Automate to raise the product's NPS by 10%.
As a mature product, Automate by BrowserStack suffered from the issue that a single new feature was not going to help significantly improve NPS, which had been stagnant for some time. With a mixture of rigorous data analysis, customer interviews, and primary usage, I identified and prioritized a set of technical and UX optimizations to solve customer issues. For example, creating fallback-to-default workflows in incorrect or incomplete inputs for testing parameters and indicators of potential customer errors during test setup. Cumulatively, our NPS number moved by 10% across the quarter after being stagnant for two years.
Open Source Vision and Strategy for BrowserStack
Established and drove the open source vision and strategy of the company.
As a market leader in the web and app testing space, BrowserStack was hitting a glass ceiling—a lot of the customer dissatisfaction with BrowserStack was dissatisfaction with the state of the testing market itself. In order to efficiently change the direction of the entire market, we needed to be able to set the direction of the market and best practices outside of our paid products.
As the open source product management lead for BrowserStack, I was managing BrowserStack Automate as well as Selenium and Nightwatch.js. Using this vertical integration, I created the open source strategy for BrowserStack with a combination of acquisitions and new feature development to help uplift the state of the testing market and improve the workflow for all users interested in testing better. This includes everything from onboarding to testing tools, reporting, analytics, and advanced features like self-healing tests.
Other Experience
Education
2010 - 2014
Bachelor's Degree in Computer Science
SRM University - Chennai, India
Skills
Tools
Jira, Slack, Zoom, Vim Text Editor, Microsoft Word, Jupyter
Paradigms
Agile, Agile Product Management, Requirements Analysis, Quantitative Research, Key Performance Metrics, Data Product Management, Scrum, Design Thinking, Agile Project Management
Other
Statistics, Data Analysis, eCommerce, Product Owner, Estimation & Planning, Digital Product Management, Data Analytics, Data-driven Dashboards, Roadmaps, Product Development, Product Lifecycle Management (PLM), Feature Backlog Prioritization, Quantitative User Research, Advertising, Web & Mobile Applications, APIs, Process Automation, Sprint Planning, User Journeys, Scope of Work (SOW), Project Timelines, Key Performance Indicators (KPIs), Critical Thinking, Growth, User Experience Design, Amazon, Analysis, Feasibility Studies, Technical Product Management, Market Fit, Project Management, Project Planning, Product Discovery, Mobile UI Design, Mobile UX Design, Go-to-market (GTM) Strategy, Computer Science, System Design, Statistical Modeling, Algorithms, Mathematics, Research, Website Performance, User Conversion, Product Roadmaps, Backlog Grooming, Stakeholder Management, Writing & Editing, Enterprise, Backlog Management, Customer Research, Feature Analysis, Feature Planning, Feature Prioritization, Product Strategy, Startups, Competition Research, Market Sizing, New Product Development, Strategy, Go-to-market Plans, Market Research, Web Applications, Business Strategy, Product Management, Mobile Apps, User Experience (UX), B2B, Data Visualization, Minimum Viable Product (MVP), Proof of Concept (POC), Product Development Manager, Consulting, New Products, UX Prototyping, Product Strategy Consultant, Wireframing, Qualitative Research, User Feedback, User Interface (UI), UX Design, Discovery Workshops, User Research, Product Launch, Business to Business (B2B), Business to Consumer (B2C), Generative Artificial Intelligence (GenAI), Chief Product Officer (CPO), Growth Hacking, Market Entry, eCommerce Analysis, eCommerce Management, Geolocation, Monetization Models, AI Agents, Sales Strategy, Artificial Intelligence (AI), Machine Learning, Data Mining, SaaS Product Management, Jitsi, Microsoft Excel, Microsoft PowerPoint, Product Marketing, Product Engineering, Analytics, Team Management, Team Mentoring, SaaS, QA Automation, Test Automation, Software Design, Software Development, Software Architecture, Marketing Strategy, Design, Fundraising, Sales, B2B Product Management, B2B Sales Management, Sales Pipeline Management, Supply Chain Management (SCM)
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