Alex Frates, Product Manager in Tampa, FL, United States
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Alex Frates

Verified Expert  in Product Management

Product Manager

Tampa, FL, United States
Toptal Member Since
September 9, 2019

Alex blends a unique set of skills that connect business, technology, and people to create engaging and transformative digital experiences. He brings leadership and vision to global digital engagement teams, integrating marketing, sales, technology, and business development assets into new business value. Alex has delivered excellence in both B2B and B2C initiatives, from small businesses to Fortune 500 clients.

Project Highlights

Global Digital Center of Excellence
Defined the meaning and role of digital in the enterprise, then led and executed real-world digital.
Executive Insights Application
Launched an innovative data visualization and business insights application for the C-suite at an F100 company in 90 days.
Unity Mobile SaaS
Successfully launched a new mobile publishing solution in major global hosting partner operations when mobile was new.


Work Experience


2019 - PRESENT
CareNexis, Inc.
  • Architected, developed, and guided the strategy and vision of a disruptive technology, consumer, and healthcare SaaS platform from idea inception through go-to-market.
  • Involved in delivering excellence to early-stage, critical customers, including pre-sales, technical architecture, and project management post-contract.
  • Designed and developed marketing strategy and marketing mix materials for a SaaS platform across several channels, effectively acting as CMO in partnership with CEO.
  • Developed and produced all major sales materials (presentations, sales aids, white papers, and diagrams).
  • Set up and optimized end-to-end daily business operational infrastructure, from basic digital properties to phone lines to CRM, SEO, and marketing tools.

Global Director, Digital Center of Excellence

2015 - 2018
Attends Healthcare Products (Domtar Personal Care)
  • Led the global digital services team serving over 20 markets, more than 18 locales, and over 100 digital properties.
  • Established a new digital center of excellence responsible for the definition, architecture, and operation of digital capabilities.
  • Ran the cross-functional support of product, marketing, and sales with digital expertise, consulting and services.
  • Developed digital capabilities into competitive differentiation leading to over $400 million in new business over 18 months.
  • Envisioned and implemented a framework for success in digital.
  • Managed enterprise-wide digital transformation initiatives with a focus on consumer marketing.
  • Architected and supervised the execution of new business and technology projects implementing a global digital platform, including content management, marketing automation, eCommerce, business intelligence and analytics, and relationship management.
  • Oversaw the delivery of digital services to both internal and external customers, establishing a pattern of innovation.
  • Achieved dramatic profitability upswings in eCommerce operations by streamlining operations, automation and cost savings, and efficiencies.

Principal Consultant

2013 - 2015
MicroStrategy, Inc.
  • Revitalized a mobile services practice with focus on high-value, high-impact mobility, and data projects.
  • Led high profile customer engagements delivering mobile business intelligence capabilities to the C-suite.
  • Achieved top three worldwide consultant status.
  • Established a team that operated at higher billable rates by delivering high-value, cross-functional expertise beyond business intelligence and into marketing, mobility, and sales enablement.
  • Performed consistently at a top-level, ranking high every quarter in billable engagements and value services.

Partnership Manager

2011 - 2013
Unity Mobile
  • Oversaw and executed expansion projects in key strategic accounts (ISP, Telco, Digital Agency).
  • Introduced product innovation by assessing customer feedback, conducting market and product research, definition, go-to-market strategy, and development.
  • Successfully delivered on high profile, strategic growth projects integral to the health of the company.
  • Created and delivered partner training, including market positioning, best practices, and product capabilities.
  • Created and implemented a developer support platform, with tools, use case analysis, code snippets, and administrative guides.
  • Managed all partner integrations, from technical requirements through end-user experience packaging and marketing.

Global Digital Center of Excellence

Defined the meaning and role of digital in the enterprise, then led and executed real-world digital.

Established and led a global digital center of excellence across five business units, over 20 markets, and more than 18 locales. Architected and managed a global enterprise digital engagement platform. Supported strategic business development of global retail and healthcare partnerships with digital expertise and digital services.

Executive Insights Application

Launched an innovative data visualization and business insights application for the C-suite at an F100 company in 90 days.

This is a 37ft interactive wall display for a real-time business intelligence project in the heart of Silicon Valley, aimed at C-suite. It was designed, developed, and implemented in less than 90 days.

Unity Mobile SaaS

Successfully launched a new mobile publishing solution in major global hosting partner operations when mobile was new.

Product development, launch of the upgraded platform, and customer success, driven directly from feedback at a time when widespread Agile and user-driven development was still in its infancy. By participating hands-on in customer projects, my team was able to very rapidly envision, develop, and launch a new product that ultimately led to the successful venture exit through acquisition. While supporting global partnerships (EU, NAM, Latam, Asia, Africa), our platform had the unique capability to be deployed and successful in a variety of technological, social, and economic conditions.
1998 - 2003

Bachelor of Science Degree in Computer Science

Eckerd College - St. Petersburg, Florida, USA


Digital Product Management

University of Virginia - Darden School of Business


Machine Learning

Stanford University


Report Designer, Architect, Developer



Trello, Adobe Experience Manager (AEM), Adobe Analytics, Google Analytics, Jira

Industry Expertise

Digital Agencies, Health, Marketplaces, Healthcare, Banking & Finance, Pharmaceuticals, Consumer Products, High-tech Startups


Agile UX, Agile Product Management, Agile, Waterfall Development, Scrum, Kanban


eCommerce UI, Category Management, Agile Program Management, Digital, Jive, MicroStrategy, Mobile, Google Tag Manager, Program Management, Sales Enablement, Analytics, Web, Windows, Business Strategy, Business Intelligence (BI), Company Strategy, Creative Strategy, UX Strategy, Digital Strategy, Product Strategy, Digital Product Design, Consumer Insights, Digital Analysis, Digital Services, Marketing, Product Thinking, Consumer Behavior, Direct to Consumer (D2C), eCommerce, eCommerce Design, eCommerce Management, eCommerce Platforms, Mobile eCommerce, Business Analysis, Business Models, Small Business, Process Design, UX Process, Data, Data Architecture, Product Launch, Product Journeys, Mind Mapping, System Process Mapping, Relational Data Mapping, Budgeting, Team Leadership, Vision Development, Engagement Strategy, User Engagement, Web Analytics, Marketing Analytics, Technical Training, Go-to-market Plans, Roadmaps, Feature Roadmaps, Product Roadmaps, Startups, Startup Consulting, Ideation, Inventory Management, Digital Marketing, P&L Management, Budget Management, Product Management, Digital Product Management, Salesforce, Adobe Campaign, Adobe Launch, Microsoft Excel, Consumer Packaged Goods (CPG), Marketing Platforms, Electronic Health Records (EHR), Finance, IT Strategy, Revenue Strategy, Pricing Strategy, Channel Strategy, Channel Management, Product Marketing, Digital Health, Retail & Wholesale, eCommerce Payments, Business to Business (B2B), Product Design, Product Mapping, Team Management, Team Mentoring, Stakeholder Engagement, Training Content, Startup Growth Strategy Development, Early-stage Startups, Research, Agile Coaching, Product Leadership, Product Analytics

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