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Alexandru Ursa

Alexandru Ursa

Cluj-Napoca, Cluj County, Romania
Member since October 11, 2018
Since 2012, Alex's worked in product development/management, eCommerce, and in the management of remote teams/stakeholders. He's fostered the builds of multiple B2C and B2B products that generate more than $200 million in annual revenue. He is passionate about his work and is always looking for new challenges—finding innovative ways to do things better. He is a certified Scrum product owner and also a certified Google Analytics professional.
Alexandru is now available for hire
Project Highlights
Expertise
  • Agile Product Management
  • Product Management
  • Requirements Analysis
  • UX Flows
  • User Journeys
  • eCommerce
Education
Select Certifications
Employment
  • Product Manager
    2015 - PRESENT
    PPB
    • Transformed multiple ideas into products.
    • Launched into new markets.
    • Built scalable products.
  • Executive Director (COO)
    2012 - 2015
    Netlogiq
    • Led the product development for eCommerce websites.
    • Managed stakeholders across multiple countries.
    • Managed a team of product owners.
Project History
  • Paddy Power New Platform
    Led the product team that delivered a new platform for the Paddy Power Online Casino and Live Casino brand.

    In 2018, Paddy Power launched its new products, aimed at their customers, including a new online casino and live casino. The product is available on multiple channels via web and mobile apps. After the releases, we saw an increase of around 45% in customer activity and revenue.

  • Product Overhaul for Betfair Spain
    Led the product team that designed and delivered an improved gaming product for Betfair Spain—bringing about a 110% uplift.

    I reviewed the product journeys and delivered a simplified product that addressed top customer pain points.

  • eCommerce Sport Supplements Shop
    Launched a new eCommerce experience for the biggest supplement brand in Romania.

    I led the product requirements and the product implementation for the entire shop, back-office, and ERP integration.

  • New eCommerce Shop for the Biggest Romanian Underwear Brand
    Led the product design, product management, and delivery team to launch a new shop and migrated it to Magento from Prestashop

    We migrated 30,000 customers to a new eCommerce platform and also we delivered a new responsive front-end experience. I also identified and mapped the back-office operational processes and creates specs for the ERP integration.

  • eCommerce Experience for a New Brand
    Led the launch of a new eCommerce brand for a top-tier B2B provider.

    I led the brand proposition, design guidelines, and product requirements for the new eCommerce shop while thinking on how we can integrate it with the company's ERP.

  • PPB New Gaming Products
    Led the product development, then launched them across two brands and five jurisdictions—delivering a revenue growth of 20%.

    The new products—which were the fastest gaming products in the market—were built on a scalable platform that could host multiple brands and markets and also provided a fast entry into new markets.

Education
  • Master's degree in Engineering Management
    2009 - 2011
    Babeș-Bolyai University - Cluj-Napoca, Romania
  • Bachelor's degree in Political Science
    2006 - 2009
    Bábes-Bolyai University - Cluj-Napoca, Romania
Certifications
  • Certified Scrum Product Owner (CSPO)
    OCTOBER 2016 - PRESENT
    Scrum Alliance
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