Daniel Lipton, Product Manager in New York, NY, United States
Daniel Lipton

Product Manager in New York, NY, United States

Member since July 2, 2020
Daniel is an innovative and strategic product manager with a demonstrated track record at the leading edge of technology for over twenty years. He enjoys solving hard problems that don’t have clear answers. Daniel has worked in various industries including media, streaming video, gaming, marketing, payments, capital markets, and the internet. Originally an engineer, Daniel architected and developed advanced trading systems for the capital markets for ten years before going to business school.
Daniel is now available for hire

Project Highlights

  • Led all product management and development for NEOU’s fitness-video streaming platform including the company’s next-gen subscription-based video streaming platform. Signed-up over 30,000 subscribers who watched over 74,000 hours of videos.
  • Created an eCommerce business from scratch for an existing bathroom fixtures distributor. Responsibilities included all technology, design, branding, and operations.
  • Led the product team for Softcard, the first national mobile wallet and a joint venture of the U.S. phone companies. Increased the SUS from <60 to >80, increased the NPS from less than -ten to over 30. Successfully signed up over three million users.

Expertise

Education

Employment

  • Head of eCommerce

    2020 - 2020
    BELL + MODERN (freelance)
    • Created an eCommerce business from scratch: bellandmodern.com.
    • Designed and set up the Shopify website as well as integrations with eBay, Walmart, and Amazon channels.
    • Ran SEO and content creation efforts. Managed agency-run digital marketing campaigns including paid-performance and social media.
  • Chief Product and Technology Officer

    2019 - 2020
    NEOU Fitness
    • Signed-up over 30,000 paying subscribers who watched over 74,000 hours of videos.
    • Established the core data infrastructure which enables the company to analyze marketing performance and tie it to specific user engagement. This dramatically lowered acquisition costs as well as churn.
    • Changed the Google Play Store app listing on-page metadata and images and ran store experiments which grew the conversion rate by 5 percent.
    • Hired the developer team and wrote all functional documentation which allowed the company to rewrite the system from scratch.
  • Vice President, New Product Development and Strategy

    2015 - 2018
    HARLAND CLARKE HOLDINGS
    • Piloted changes to $1.7 billion in print and in-store marketing products for clients including Revlon and AT&T by creating an omnichannel offering. Utilized advanced technologies including beacons, augmented reality, chatbots, and digital watermarks.
    • Created a new prepaid card program for underserved and millennial audiences. Negotiated over $10 million in funding from Visa/MasterCard.
    • Established Valassis’s core product team from scratch by training existing employees in agile product management techniques.
    • Rebuilt and optimized the eCommerce system for check-ordering and personalized stationery. Analyzed and optimized flows by looking at web analytics data and performing consumer interviews,.
    • Worked with the leaders of a $4 billion private equity portfolio of companies to re-orient their business strategies and create innovative marketing and banking products. Performed over $750 million in acquisitions.
  • Wallet Product Lead

    2012 - 2015
    SOFTCARD
    • Created the first national mobile wallet and successfully signed up over 3 million mobile users. The app was pre-loaded on all phones sold by AT&T, T-Mobile, and Verizon and allowing people to pay and save with their phones.
    • Improved the system usability score from less than 60 to over 80.
    • Increased the Net Promoter Score from less than -10 to over 30.
    • Grew the app store rating from less than 3 stars to over 4.
    • Introduced a user-focused approach to the company, including usability and field-testing, focus groups, and quantitative surveys.
  • Vice President, Global Products

    2009 - 2011
    FOX MOBILE
    • Signed up over half a million subscribers in the US, UK, and Canada for a mobile games-for-prizes service.
    • Launched the industry's first mobile video streaming service (Bitbop) with TV and movies from a variety of content providers.
    • Created mobile content subscription services in Brazil and Thailand.
    • Designed and built the first Facebook video game targeted at the core gamer audience.

Project History

  • NEOU Fitness
    Led all product management and development for NEOU’s fitness-video streaming platform including the company’s next-gen subscription-based video streaming platform. Signed-up over 30,000 subscribers who watched over 74,000 hours of videos.

    NEOU is the premier fitness subscription service. Get fit with the world’s top instructors at home and on the go. Unlimited access to thousands of live and on-demand fitness classes. Available on mobile, web, and OTT.

  • Bell and Modern
    Created an eCommerce business from scratch for an existing bathroom fixtures distributor. Responsibilities included all technology, design, branding, and operations.

    Bell and Modern is a DTC eCommerce provider of premier high-quality bathroom fixtures and furniture. Running effectively as a drop shipper for its distributor, the company is a consumer-first brand with social and paid performance marketing.

  • Softcard Mobile Wallet
    Led the product team for Softcard, the first national mobile wallet and a joint venture of the U.S. phone companies. Increased the SUS from <60 to >80, increased the NPS from less than -ten to over 30. Successfully signed up over three million users.

    Softcard was the first nationally available tap-and-pay mobile wallet. The app was pre-loaded on all phones sold by AT&T, T-Mobile, and Verizon. It was integrated with American Express, Chase, Capital One, and other major card issuers.

Education

  • MBA in Business
    2005 - 2007
    Columbia Business School - New York, NY
  • Bachelor of Science degree in Computer Science
    1992 - 1996
    Tufts University - Medford, MA

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