Dhiren Jani

The client was a software services provider looking to launch their own products in global markets. I consulted on product and business unit management—planning the innovation strategy, creating agile product processes, building a program management office, vendor and partner selection, and supporting research and marketing teams on digital transformation.

The client’s website is similar to Gartner Peer Insights, with input from technology analysts, technology buyers, users, and technology vendors. I led the engineering, product management, and technology teams to build the website, evaluate technologies, and add new features.

The client wanted to understand the impact of moving to a fully microservices-based architecture for their next-gen offerings on existing processes and departments. I created a detailed strategy and plan for the introduction and roll-out of different microservices. It included the customer needs, competitive analysis, roadmap, and recommendations for rollout, migration, and support.

The objective was to identify potential CRM partners for engagement. Using Gartner reports and other industry sources, I created detailed requirements and use cases identified by CRM customers. Features required by different customers (enterprise, SMB, and startups) were then identified. Each vendor was evaluated against multiple criteria, including feature set, quality of support, pricing, and scale of offering. The final shortlist included open-source CRM, full suite CRM, enterprise-scale CRM, SaaS, and on-premise solutions.

Tealcloset.com is a ladies’ fashion website. I worked on the requirements, business strategy, and launch of the website. Facebook and Google Analytics were used to run experiments on user experience and feature usage.