Eric Lamy
Verified Expert in Product Management
Product Manager
Boston, MA, United States
Toptal member since August 11, 2021
Eric is a seasoned leader in designing, developing, and launching user-focused products and services across data platforms, adtech and martech integrations, and analytics and reporting. Eric is also an Agile Scrum and PMP-certified team leader with a broad background in business strategy, user experience research and design, advanced technology implementation, and stack integration.
Project Highlights
Expertise
- Advertising Technology (Adtech)
- Analytics
- Cloud
- Digital Marketing
- Internet of Things (IoT)
- Machine Learning
- Marketing Technology (MarTech)
- Project Management
Work Experience
eCommerce Business Analyst
Deciem - Main
- Worked across eCommerce, service, merchandising, and design teams to improve the user experience of the end-to-end consumer journey for Deciem brands, including The Ordinary, Loopha, and Niod.
- Documented user stories for integrations across CRM, CDP, order management, and marketing/advertising platforms. Helped with user acceptance testing and analytics implementation for new site experiences, including Regimen Builder redesign.
- Improved the content review and delivery process by implementing new tooling for the acceptance of design proposals by BA teams for handoff to engineering.
Product Manager
Rooms To Go
- Met with stakeholders to document existing technical architecture driving product/behavioral analytics and personalization capabilities. Improved user experience of shopper browse and search capabilities through A/B testing and ML personalization.
- Led engagements with external adtech/martech vendors to build integrations with partner APIs for the delivery of personalized experiences. Helped design improved user flows for the configuration of products.
- Built a user context API to centralize the delivery of facets and features relevant to user personalization on the web and app.
Product Manager
PepsiCo Global - Main
- Led the design and development of an interface to provide reporting and campaign management capabilities for the Pepsi eCom team's Demand Side Platform media spend through the Amazon DSP.
- Managed stakeholder requirement intake and engineering priorities for functional updates to the sales intelligence platform used by Pepsi sales teams to manage retail sales channels.
- Helped guide an understanding of the adtech ecosystem for the Pepsi eCom product team and developed a long-term roadmap for integration with DSPs and other media buying and advertising management tools.
Growth Technical Product Manager
Toptal
- Managed the Talent Growth product team in delivering new product experiences for the Toptal.com web experience.
- Built and executed a roadmap of product improvements and new features intended to grow the qualified talent pool at Toptal.
- Worked with SEO, Marketing, and Content teams to optimize the user experience across the talent-focused web experiences and paid search campaigns.
Senior Product Manager
Omnicell
- Reduced the time to value by 40% through customer onboarding optimization and deployment automation.
- Defined the product strategy for cross-customer benchmarking applications and advanced analytics interfaces.
- Led product organization representation in cross-functional team leadership and executive stakeholder reviews.
Senior Product Manager
MediaMath
- Improved by 15% throughput capacity of analytics streaming ingest and processing pipeline through cloud architecture redesign.
- Represented the company in the W3C contributing to discussion and planning around digital advertising technology standards development.
- Worked with customer and internal stakeholders to develop a product roadmap for data privacy and data management initiatives.
Senior Product Manager
Keurig Dr Pepper
- Replatformed the company's mobile eCommerce site and streamlined the mobile shopping experience, which increased the mobile conversion rate by 46% year over year.
- Designed and led the development of the data and application architecture for customer data and marketing integrations while supporting the company's first commercial IoT product.
- Led the design and development of a cross-product mobile app that controlled and received feedback from consumer IoT devices.
Senior Solutions Consultant
The Atom Group
- Built a customer solution management solution for rapid project deployment and work management across multiple clients which increased the client conversion yield by 25%.
- Led the discovery and requirements definition for a redesign of the statewide health system digital footprint architecture.
- Managed the product definition and application development for an edutech startup focused on educator task management.
Senior Consulting Manager (Martech and eCommerce)
Competitive Computing
- Led integration and UX efforts for marketing technology deployments across multiple client eCommerce sites.
- Managed the design and development of a novel product return web platform for a major outdoor goods retailer.
- Designed and led a training course for consultants seeking the Project Management Professional certification.
Business Manager
PLG Consulting
- Developed and deployed the company's back-end knowledge management solutions.
- Consulted on data analytics packages and ERP implementations for energy industry clients.
- Managed project costs, schedule, and resource risks and aided the consultant teams in resolving client issues.
Product Manager | Producer
Iron Realms Entertainment
- Led the development and creative teams in the implementation of a product roadmap feature for an online virtual world.
- Defined the requirements for feature releases, customer events, and overall business strategy.
- Oversaw voice-of-the-customer support and customer experience initiative management.
Research Associate
Origin Antibiotics
- Developed cross-species killing assays for the development of novel antimicrobials from derived colicins.
- Contributed to research into antibiotic resistance and developed testing protocols for research studies into the same.
- Built bioinformatics tools for the analysis of laboratory data.
Research Associate
New England Biolabs
- Worked in the development of novel reagents for use in the microbiology research industry, specializing in the production of inorganic stabilizers for restriction endonucleases.
- Worked with senior staff to identify market opportunities for new product development.
- Documented research notes and test results for presentation to senior scientists.
Project History
Keurig Mobile App
Led the design and development of the Keurig mobile application for iOS and Android devices.
The Keurig mobile app allows Keurig’s 30+ million households to shop and explore hundreds of varieties of coffee, manage their orders and subscriptions, and control their smart brewers for optimized delivery of their favorite beverages.
DSP Reporting and Automation Platform
Led the design and implementation of an interface for reporting and campaign management of media buying activity through the Amazon DSP for a global CPG enterprise.
Pepsi’s Marketing Automation platform is a tool used by the global Pepsi eCommerce team to monitor and manage marketing, advertising, and sales campaigns across a variety of third-party platforms and within their internal ecosystem.
As part of the eCommerce Product team, I led the development of a new interface within the Marketing Automation platform to expose campaign data from the Amazon DSP for both reporting and campaign management capabilities, including reporting on the relative performance of campaign creatives, new to brand performance, and order/line item level bid management.
Education
Juris Doctor in Legal/Law
University of New Hampshire Franklin Pierce School of Law - Concord, NH, USA
Master of Business Administration (MBA) in Business Administration
Northeastern University - Boston, MA, USA
Bachelor's Degree in Biochemistry
University of Massachusetts Amherst - Amherst, MA, USA
Certifications
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Certified Usability Analyst
Human Factors International
Project Management Professional (PMP)
Project Management Institute (PMI)
Skills
Tools
Jira, Confluence, Slack, Zoom, Google Analytics, TFS, GitHub, Asana, Google Workspace, Looker, Figma, ETL, Atlassian, Salesforce Marketing Cloud
Paradigms
Agile Product Management, B2C, Scrum, Agile, Requirements Analysis, Data Product Management, Agile Software Development, Agile Project Management, Microservices, Conversion Rate Optimization (CRO), Model View Presenter (MVP), Gamification
Platforms
X (formerly Twitter), Azure, Demand-side Platforms (DSPs)
Industry Expertise
Education Technology (Edtech), Food, Healthcare, Music, Pharmaceuticals, Biotechnology
Other
Analytics, Research, Management, Digital Marketing, Project Management, Advertising Technology (Adtech), Mobile, IT Project Management, Analysis, Cloud, Consulting, Software, Digital Solutions, Project Rescue, Project Design, Product Strategy Consultant, Market Strategy and Research Product Manager, Marketing Technology (MarTech), Product Management, IT Product Management, Product Strategy, Business to Consumer (B2C), Product Ownership, Market Research, Dashboards, SaaS, Product Owner, Team Management, Dashboard Development, Data-driven Dashboards, Distributed Team Management, Web, APIs, Web & Mobile Applications, Web Platforms, Web Product Management, Product Roadmaps, Agile Coaching, Agile Practices, B2B, Funnel Optimization, Organic SEO, Technical Requirements, Stakeholder Management, User Experience (UX), Checkout, Funnel Analysis, Data Analysis, Data, User Stories, A/B Testing, User Journeys, User Research, Data Analytics, Product Planning, Digital Product Management, Blueprint, Conceptualization, Ideation, Product Development, Product Design, Roadmaps, Technical Product Management, Sprint Planning, UX Specifications, Mobile Applications, Specs, Product Demonstrations, Product Launch, User Acceptance Testing (UAT), Minimum Viable Product (MVP), Software Architecture, Product Discovery, Business Analysis, Mobile/Web Project Management, Mobile App Development, Consumer Behavior, User Behavior, Customer Relationship Management (CRM), Personalization, Segment, Web App Development, Discovery, Product Lifecycle Management (PLM), Product Vision, Project Tracking, Mockups, Wireframing, Strategic Planning, Data Management, Agile Leadership, Requirements, Jira Administration, Digital Transformation, Software Development, Snowflake, Data Queries, Go-to-market Plans, Feasibility, API Integration, Social Media APIs, Web Applications, Agile Sprints, Data Architecture, Data Management Platforms, Data Strategy, Prototyping, Customer Data, Customer Data Platform (CDP), BI Reports, Business Intelligence (BI), Data Product Manager, Product Analytics, Aha!, Supply Chain, Marketing, Leadership, Advertising, Mobile Advertising, iOS, Azure IoT Hub, Internet of Things (IoT), User Interface (UI), Machine Learning, Machine Vision, Image Recognition, Software Sales, Business Solutions, Software Consulting, Edtech Design, Consumer Packaged Goods (CPG), Strategy, Digital Publishing, Sales, Business to Business (B2B), Education, Games, Data Privacy, International Data Privacy Regulations, Mobile Apps, Competitor Analysis & Profiling, Lead Generation, B2B Lead Generation, eCommerce, Conversion Rate, Direct to Consumer (D2C), Online Payments, New Product Development, Staffing, Growth Hacking, Growth Strategy, Budgeting, Pitch Decks, Fintech, Developer Relations, Startups, Marketing Strategy, Business Development, Salesforce, Two-sided Marketplaces, Risk Management, Legal, Artificial Intelligence (AI), Amazon Web Services (AWS), Process Improvement, Process Optimization, Scaled Agile Framework (SAFe), Legal Technology (Legaltech), Emerging Markets, Data Science, Database Optimization, ChatGPT, Natural Language Processing (NLP), Healthtech, Rewards Programs, Cloud Services, Solution Architecture, SQL, Data Engineering, Biochemistry, Molecular Biology, Android, Design, Engineering, Architecture, Music Production, Product Growth, SEO Tools, Front-end Design, Web Analytics, Web UI, Scrum Product Owner, Microbiology, Presentations, Bioinformatics, Algolia, Law, Business Law, California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), Patent Law, Patents, Copyright, Salesforce Commerce Cloud, Salesforce Service Cloud, Order Management, Figma Prototyping
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