Francois LeGuillou, Product Manager in The Hague, Netherlands
Francois LeGuillou

Product Manager in The Hague, Netherlands

Member since September 25, 2020
Francois is a serial entrepreneur with international experience driving ideas to market using Lean Startup, Agile, and SMART methodologies. He is highly adaptable and has three successful disruptive innovations in three industries to demonstrate. Francois's 20+ years of top industry expertise and highly refined skill set enable him to deliver rapid market alignment, product roadmap, and innovative product/venture management strategy.
Francois is now available for hire

Project Highlights


  • Agile Product Management
  • Business Coaching
  • Disruptive Innovation
  • Innovation
  • Lean Startups
  • Market Fit
  • Network Effects
  • Product Strategy


  • Innovation Expert and Investor-Readiness Coach

    2019 - PRESENT
    European Commission
    • Transformed technology-focused companies to adopt market-orientated, traction-seeking management and Agile operations extended beyond development teams.
    • Coached on the necessity of market segmentation, associated issue identification, and the elaboration of the value proposition. Reoriented value propositions following assumption eliminations.
    • Guided the evaluation and validation pricing elasticity for value propositions with consequent business modeling and financial-planning elaboration.
    • Adapted business planning to tasks, deliverables, and the milestone approach for securing investment funding to better foresee the company's valorization evolution.
    • Completed evaluations of consortium-research proposals with validations through the feasibility and leadership of work packages and the complementarity of consortium partners.
  • Product Strategist

    2020 - 2022
    Large Cacao Producer (Toptal Assignment)
    • Ideated remote monitoring solutions with the objective of improving field knowledge while ensuring adoption and participation by plantation workers.
    • Elaborated on the mobile application for plantation workers for data generation while ensuring its use was not inhibited by a sense of a big brother surveillance tool.
    • Associated satellite and drone imagery for scheduled monitoring of plantations and their environment.
    • Established regular incoming data flows from (image analysis, sensor data, human data) used to optimize work assignments resulting in improved reactivity (pest and disease) and productivity (health on plantations, optimized use of land).
  • Coach

    2020 - 2022
    • Implemented milestones to a product roadmap, improving focus on rapid revenue, interaction with and adaptability to market, efficient use of resources, and visibility on the evolution of the company's valorization for investors.
    • Led teams to create single-variable evaluation MVPs. Reviewed and eliminated main outstanding assumptions through rapid MVP iterations that translated into traction validations and factual data for financial planning.
    • Managed teams across multiple departments to adopt Agile and Lean methodologies through demonstrative leadership, benefiting individual and group results.
  • Managing Director

    2018 - 2022
    • Extended SaaS project-subscription revenue (factor 10) through network effect from the existing user base.
    • Collaborated with city administrations (Rotterdam, Dordrecht, and The Hague) to build digitization practices, integrating geographically distributed field operations.
    • Delivered digital transformation SaaS through incremental milestones, ensuring measurable results, adequacy with requirements, and most importantly, solution adoption by users.
    • Implemented a digital-transformation solution that delivered significant ROI to customers, ranging from 10 to 25 times within one year.
    • Conceptualized with the city of Rotterdam to deliver a platform that integrates data verification and management of more than 1,000 IoT sensors placed throughout the city by the municipality engineers.
  • Product Manager

    2021 - 2021
    SAGE Publishing (Toptal assignment)
    • Performed the market research and product discovery for a global academic publisher where my research results demonstrated a split in their traditional market segment. New segment definitions put forward new needs and product opportunities.
    • Delivered a product vision with incremental milestones that would serve a total market fit as evolving towards a platform and needed change management of client operations. Two of the three milestones were validated by client executives.
    • Elaborated business modeling, effort allocations, and financial forecasts.
  • Consultant and Coach

    2012 - 2018
    • Transformed a striving B2B automotive distributor by shifting over 50% of the existing sales activities online, resulting in an over 20% net margin.
    • Demonstrated the principle of tokenization as a crowdfunding equivalent for a B2B platform.
    • Drove the creation of a trustee service for the protection of smart city sensors from vendor lock-in.
  • CEO

    2010 - 2012
    Seagull Security
    • Ideated and validated an industry-disruptive solution through successive MVPs and prototyping.
    • Reached strong sales traction on MVPs alone within a few months of initial product definition.
    • Reached CEM certifications, industrialization, and commercialization 12 months after MVP validations.
    • Generated €1 million in sales revenue within six months through international distribution partners.
    • Received a purchase offer for the technology and IP by an industry giant, following a €1 million sales within six months. The transaction resulted in more than a 300% ROI for investors.
  • Co-founder, COO, and Board Member

    2003 - 2011
    Vision SAS
    • Proposed a disruptive approach to OCR to maximize single character recognition. Led a team of academic researchers to generate the consequent algorithm.
    • Managed agile product management with MVP development involving extensive user validations for disruptive technology.
    • Conducted international product development (Germany, Brazil, Bulgaria, France) international sales distribution on European and American continents.
    • Awarded EPO (European Patent Office) Top 3 Patent of the Year title.
  • Head of Technology and Marketing

    2001 - 2002
    • Integrated the ERP from POS to factories resulting in improved production planning through sales analysis.
    • Developed B2B and B2C eCommerce platforms, an internal customer portfolio, and a CRM platform for Christofle shops.
    • Built internal business units around B2B and B2C eCommerce websites and a CRM for the shop platforms.
    • Achieved direct cost cuttings of €1 million yearly while improving overall marketing efficiency.
  • Business Development Director

    1999 - 2001
    Aucland QXL
    • Elaborated the strategic development roadmap through geographic extension and service level quality improvement through partnerships.
    • Extended the auction platform into European markets with associated language, legal, and team setups.
    • Secured rapid growth hacking of geographical and vertical segments through strategic partnerships.
    • Scaled a French auction platform into a prominent actor of the European market through geographic and product expansions.
    • Reached 40% of the European online auction market share in two years.
  • Co-founder

    1997 - 1999
    Enchere Online
    • Steered to the third-largest auction website in France within a year through constant market fit monitoring.
    • Disrupted the online auction industry by conciliating traditional classifieds and auction principles.
    • Created a solution with daily editorial updates using the benefits of time zones.
    • Acquired by Aucland QXL at a valuation of FF 50 million after 18 months.

Project History

  • CrewFetch
    Developed an innovative beach which transformed the protocols of maritime security and man overboard handling by Search and Rescue services through the creation of an industry-disruptive solution that bypassed established normative requirements.

    Following a consulting contract where I was asked to deliver repositioning opportunities for a safety device, I was hired to lead the product development. Delivered market and product validation through MVP and sales traction within six months. Product management covering electronics and software developments, mechanics, marketing, and distribution. Product development to sales accomplished in 12 months. Technology and patents were acquired by Furuno in 2012, providing 5x ROI to shareholders.

  • Mapgage
    Product pivot from drone data management to digitization of geographically distributed field operations.

    Hired as a consultant on the opportunities of using drone data in port environments such that the drone data platform could create a competitive advantage with an industry vertical. I showed that relying solely on drones was insufficient and risky due to flight restrictions, that drones should be a means to an end, not an end. Through market exposure and analysis as well as opportunities, I proposed a strategy to develop the platform into a user-friendly tool for the digital transformation of geographically distributed field operations.

    I was hired as managing director and given co-founder shares to drive product transformation while building market validation and traction. Mapgage now focuses on building datasets to transform field operation knowledge into data. That data associates with satellite (Landsat, Copernicus), drone aerials, IoT sensors, CADs, and blueprints to trigger field tasks.

    Key accounts for which we have customized the platform are the cities of Rotterdam, Dordrecht, The Hague, and the dredging company with worldwide operations Boskalis. The platform is used as SaaS by UN Office for Project Services, Turner Construction, and Riyad metro.

  • Asset Condition Monitoring
    Transformation of specialized processes requiring expert inspectors into a tool usable by all operations personnel.

    Royal Boskalis had high immobilizations of small assets (<$1 million) among dredging and offshore projects around the world from the non-integration of those into their asset lifecycle management platform. Specialized inspectors would travel to project locations once a year on average.

    Consequently, project requirements for small assets were very high in storage requirements to ensure continued operations. Damaged assets were put aside for months before evaluation and maintenance bills were emitted.

    Ideation and product design were first to address the issues of the inspectors while extracting process knowledge. Having them onboarded into the product definition facilitated the creation of product requirements and dataset needs. Achieving on those issues, extreme attention was provided to UX and usability as the following milestones were to make the processes understandable by non-expert personnel.

  • Transforming technology-oriented companies to fit their market
    Coached company executives of technology companies to transition to market-oriented product offerings.

    Coaching projects to transform technology companies selected by the EC for equity funding to reach investor readiness over six months. The companies had a research and industrialization profile and needed understanding and aligning with their market. The executive teams of the scale-ups were brought into implementing the teams and methods to reach product-market fit. With the adjustments, support was also provided with recruitment needs, company organization, and communication review. Adjusted business units and roadmaps with associated traction analysis, bp elaboration to reach investment readiness. Contracted through PWC to coach three companies coached since Feb 2020.


  • Bachelor of Commerce Degree in Management and Finance
    1992 - 1995
    Concordia University - Montreal, Quebec, Canada

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