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Jeremy Liles

Jeremy Liles

New York, NY, United States
Member since March 2, 2019
Jeremy has spent 20 years building solutions to complex problems in finance, law, education, and other industries. He is proficient in the full product development lifecycle; he believes every stage begins with an empathetic understanding of the context and complex ecosystems in which companies, products, and users live. He's an experienced leader who is also hands-on (e.g., coding, creating marketing assets) and a licensed attorney (NY).
Jeremy is now available for hire
Project Highlights
Expertise
  • Agile
  • Competitor Analysis & Profiling
  • Content Management Systems (CMS)
  • Content Strategy
  • Cross-functional Team Leadership
  • Design Thinking
  • Product Marketing
  • Requirements & Specifications
Education
Select Certifications
Employment
  • Head of Product and Technology
    2018 - PRESENT
    AltaClaro, Inc.
    • Performed a competitive analysis and market research.
    • Developed a go-to-market plan including the target market, segmentation, messaging, and channel strategy.
    • Created a content marketing strategy including SEO analysis, topic coverage mapping, and multimedia (video, blog, article, webinar, infographic) production.
    • Launched an MVP.
    • Instrumented an MVP and integrated it with Google Analytics, Google Optimize, Google Tag Manager, Google Search Console, Hotjar, and many other online solutions.
    • Developed partnerships including a prospect list, outreach, economics, and negotiation.
    • Built enterprise and individual pricing models.
    • Created and edited hands-on video and written content.
    • Created user stories and sprint plans.
  • Vice President, Technology Strategy and Legal Affairs
    2005 - 2018
    Innovest Systems
    • Developed a technology roadmap.
    • Led the launch of a consumer-facing account management product (Agile).
    • Designed a software development lifecycle process.
    • Established an in-house legal function and processes/procedures.
    • Drafted and negotiated contracts with customers, vendors, partners, consultants, and employees.
    • Planned and executed major product releases and designed a process for "continuous releases."
    • Onboarded new enterprise clients and converted data from legacy systems to Innovest data structures.
    • Led, as a technical product manager, a number of internal initiatives to improve the software deployment process and internal tools.
  • Director of ASP Technology
    2004 - 2005
    OrderMotion
    • Created a product and technology roadmap.
    • Managed the SDLC for all OrderMotion products (a SaaS platform for eCommerce order management).
    • Managed the BA, development, infrastructure, QA, and deployment teams in New York, Toronto, and Paris.
    • Designed and implemented a new integration and workflow engine.
    • Led the technology upgrade from legacy code to a .NET platform.
  • Senior Developer | Team Lead | Technical Product Manager
    2001 - 2004
    iPreo
    • Spearheaded the technical product management of an industry-first joint book-running platform for IPOs.
    • Led multiple releases of debt-issuance product (budget, schedules, technology and functionality roadmap).
    • Headed up a major application redesign including the new security architecture, modular menu/component system, and BI functionality.
    • Designed and built, as a senior developer, the roadshow scheduling and management functionality.
  • Product Manager | Technical Team Lead
    1999 - 2001
    USInternetworking, Inc.
    • Worked with clients to develop specifications for custom web applications.
    • Led cross-functional teams consisting of development and QA engineers; also determined the scope and planned project resources, budgets, and timelines.
    • Managed client testing and acceptance.
Project History
  • Joint Book-running Platform
    Led technical product management and development of the first joint book-running platform for IPOs.

    I led technical product management and development of a joint book-running platform for IPOs. The platform allowed multiple clients (investment banks) to enter indications of interest and allocate shares from their pool, with the UI updating in real-time. I worked with internal SMEs and engagement managers to define requirements, establish scope, and manage an Agile project plan.

  • Experiential Education Platform
    Launched the first online experiential-learning platform for legal professionals.

    I led market research, testing, MVP design, go-to-market planning, and launch of the first online experiential-learning platform for legal professionals. The platform combines interactive videos and assessments with simulation exercises and one-on-one instructor feedback via integrated video conferencing. Since the launch, I have also managed the online marketing (inbound and outbound), instrumentation and analysis of user behavior, channel strategy and metrics, and the product and technology roadmap.

  • Lifecycle/Retention Marketing
    Created lifecycle/retention marketing strategy for a real estate client.

    I developed the lifecycle/retention marketing strategy for a real estate client. The project included strategy/vision, roadmap, technology planning, and technical implementation using tools such as HubSpot and Segment.

Education
  • Juris Doctorate (JD) degree in Law
    2011 - 2014
    University of Denver - Denver, CO, USA
  • Master or Business Administration (MBA) degree in Corporate Finance, Entrepreneurship
    2005 - 2007
    New York University - New York, NY, USA
  • Master of Fine Arts (MFA) degree in Creative Writing
    1998 - 2000
    New York University - New York, NY, USA
  • Bachelor's degree in Computer Engineering
    1991 - 1995
    University of Michigan - Ann Arbor, MI, USA
Certifications
  • HubSpot Marketing Software Certified
    JULY 2018 - JULY 2019
    HubSpot Academy
  • HubSpot Design Certified
    JUNE 2018 - JUNE 2019
    HubSpot Academy
  • Inbound Marketing Certified
    JUNE 2018 - JULY 2020
    HubSpot Academy
  • Licensed Attorney
    SEPTEMBER 2014 - PRESENT
    New York State Unified Court System
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