Jeremy Liles, Product Manager in New York, NY, United States
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Jeremy Liles

Verified Expert  in Product Management

Product Manager

Location
New York, NY, United States
Toptal Member Since
April 9, 2019

Jeremy has spent 20 years building solutions to complex problems in multiple industries as a technical and product leader. Proficient in the full product development lifecycle, he believes every stage begins with an empathetic understanding of the context and ecosystems in which users live. Jeremy leverages his diverse technical and business background to communicate with all types of stakeholders and get hands-on as necessary (e.g., coding, prototyping, wireframing, creating marketing assets).

Project Highlights

Experiential Education Platform
Launched the 1st online experiential-learning platform for legal professionals and led the product development and marketing (Azure, SQL Server, .NET, HubSpot, LMS).
Lifecycle and Retention Marketing Strategy
Created the lifecycle and retention marketing strategy for a real estate client.
Product Management Consultancy for a Consumer Insights Platform
Led the development of a roadmap and product management processes for a high-profile consumer insights platform driven by data science.

Expertise

Work Experience

Product Management Consultant

2019 - PRESENT
Toptal Clients
  • Developed the lifecycle/retention marketing strategy for a real estate startup client. The project included strategy/vision, roadmap, technology planning, and technical implementation using tools such as HubSpot and Segment.
  • Worked with the data science and engineering teams at a Fortune 500 consumer products company on a consumer insights platform for multi-channel customer activation.
  • Mapped data and functionality from the previous to the new system as the implementation consultant for a digital product content platform. Liaised between client and customer resources, organized issues and user stories, and documented key processes.
  • Worked with a national consumer services company to develop internal training, including LMS evaluation/selection, evaluation and selection of technologies for authoring interactive content, integration, and project management.

Head of Product and Technology

2018 - PRESENT
AltaClaro
  • Managed product, technology, marketing, and customer success for a startup providing the first experiential learning network for legal and business professionals. Core Platforms: Azure, SQL Server, .NET, HubSpot.
  • Performed a competitive analysis and conducted market research, including market segmentation and strategy.
  • Created a content marketing strategy including SEO analysis, topic coverage mapping, and multimedia (video, blog, article, webinar, infographic) production.
  • Launched an MVP and iterated based on market feedback.
  • Instrumented product using Google Analytics, Google Optimize, Google Tag Manager, Google Search Console, Hotjar, and custom application event tracking.
  • Developed partnerships including prospect list, outreach, economics, and negotiation.
  • Built enterprise, channel, and direct pricing models.
  • Created and edited hands-on video and written content.
  • Developed OKRs, user stories, managed the backlog, created sprint plans, and managed the agile development process.
  • Integrated custom application development with multiple platforms (LMS, video hosting, analytics, and so on).

Vice President | Technology Strategy and Legal Affairs

2005 - 2018
Innovest
  • Developed a technology roadmap (mainly Microsoft stack: SQL Server, .NET, IIS in managed hosting environment).
  • Led the launch of a consumer-facing account management product (app and website) using agile processes.
  • Designed a software development lifecycle process.
  • Established an in-house legal function and processes/procedures.
  • Drafted and negotiated contracts with customers, vendors, partners, consultants, and employees.
  • Planned and executed major product releases and designed a process for continuous releases.
  • Onboarded new enterprise clients and converted data from legacy systems to Innovest data structures.
  • Led, as a technical product manager, a number of internal initiatives to improve the software deployment process and internal tools.

Director of ASP Technology

2004 - 2005
OrderMotion
  • Created a product and technology roadmap including integrations and technology upgrades.
  • Managed the SDLC for all OrderMotion products (a SaaS platform for eCommerce order management).
  • Managed the BA, development, infrastructure, QA, and deployment teams in New York, Toronto, and Paris.
  • Designed and implemented a new integration and workflow engine.
  • Led the technology upgrade from legacy code to a .NET platform.

Senior Developer | Team Lead | Technical Product Manager

2001 - 2004
IHS Markit
  • Spearheaded the technical product management of an industry-first joint book-running platform for IPOs.
  • Led multiple releases of the debt-issuance product (budget, schedules, technology, and functionality roadmap).
  • Headed up a major application redesign including the new security architecture, modular menu/component system, and BI functionality.
  • Designed and built, as a senior developer, the roadshow scheduling and management functionality.

Product Manager | Technical Team Lead

1999 - 2001
USInternetworking, Inc.
  • Worked with clients to develop specifications for custom web applications.
  • Led cross-functional teams consisting of development and QA engineers; also determined the scope and planned project resources, budgets, and timelines.
  • Managed client testing and acceptance, interfacing with internal and external stakeholders.

Joint Book-running Platform

Led technical product management and development of the first joint book-running platform for IPOs.

I led technical product management and development of a joint book-running platform for IPOs. The platform allowed multiple clients (investment banks) to enter indications of interest and allocate shares from their pool, with the UI updating in real-time. I worked with internal SMEs and engagement managers to define requirements, establish scope, and manage an agile project plan.

Experiential Education Platform

http://altaclaro.com

Launched the 1st online experiential-learning platform for legal professionals and led the product development and marketing (Azure, SQL Server, .NET, HubSpot, LMS).

I led market research, testing, MVP design, go-to-market planning, and launching the 1st online experiential-learning platform for legal professionals. The platform combines interactive videos and assessments, simulation exercises, and one-on-one instructor feedback via integrated video conferencing. Since the launch, I've also managed the online marketing (inbound and outbound), instrumentation and analysis of user behavior, channel strategy and metrics, and the product and technology roadmap.

Lifecycle and Retention Marketing Strategy

Created the lifecycle and retention marketing strategy for a real estate client.

I developed the lifecycle and retention marketing strategy for a real estate client. The project included strategy, vision, roadmap, technology planning, and technical implementation using tools such as HubSpot and Segment.

Health and Wellness Client

Created the strategy and implemented the major upgrade of marketing functionality for a health and wellness client.

The client offers online workout and nutrition products and coaching. As a product manager, I managed the backlog and delivery using Agile methodology.

Artist Publishing Platform

Led initiative to upgrade financial dashboard UX and functionality (customer-facing and internal).

As a product manager, I conducted user interviews, developed the backlog, and ran sprints to deliver a major upgrade to the finance and payment functionality of a platform that helps artists/creatives publish and monetize their work.

Onboarding and Implementation Consultancy for a Digital Product Content Platform

Led technical product management of new client implementation, including mapping of data and functionality to new system.

Acted as the technical product manager for implementing/onboarding a significant new customer, including mapping data and functionality from the previous system to the new system. Liaised between client resources and customer resources, organized and created issues and user stories, researched and advised on issues, workarounds, and product enhancements.

Product Management Consultancy for a Consumer Insights Platform

Led the development of a roadmap and product management processes for a high-profile consumer insights platform driven by data science.

Served as a product management consultant for data science and engineering teams at a Fortune 500 consumer products company on a consumer insights platform for multi-channel customer activation. Implemented OKRs and tied them to the product roadmap. Groomed roadmap into backlog tasks. Worked with project managers to plan team backlogs to implement the roadmap.

Training Platform for a Services Company

Worked with a national consumer services company to develop internal training, including LMS evaluation/selection, evaluation, and selection of technologies for authoring interactive content, integration, and project management.

The client is a leading pest control company that wanted to roll out training to its field employees aggressively. I helped develop a plan, evaluate learning platforms and technologies, retain talent to author interactive content, and integrate SCORM content with the selected learning platform.

Growth Hacking

Maintained 6% MoM growth while leading growth team for Academia.edu, a B2C EdTech company that allows anyone to share research.

Academia.edu is a B2C platform that allows users to share their research, track citations, and discover other research. The site has nearly 200M users and 30M papers.

As the head of the growth team, I developed and maintained a backlog of growth ideas, working with an engineering lead to execute A/B tests up and down the funnel (e.g., SEO, email marketing, signup funnels, premium upgrade funnels, on-site upsells, checkout optimization).

Over a 6-month period, growth team initiatives were responsible for 4-8% MoM growth in new subscriptions.

AI-driven Experiential Learning Prototype

Led the design and development of a prototype AI-driven learning application.

I led the design and development of a prototype learning application that dynamically generates experiential learning scenarios and assessments. I used OpenAI APIs and significant prompt engineering combined with a dynamic UX.
2011 - 2014

Juris Doctorate (JD) Degree in Law

University of Denver - Denver, CO, USA

2005 - 2007

Master or Business Administration (MBA) Degree in Corporate Finance, Entrepreneurship

New York University - New York, NY, USA

1998 - 2000

Master of Fine Arts (MFA) Degree in Creative Writing

New York University - New York, NY, USA

1991 - 1995

Bachelor's Degree in Computer Engineering

University of Michigan - Ann Arbor, MI, USA

MARCH 2021 - APRIL 2022

HubSpot CMS for Marketers Certified

HubSpot Academy

SEPTEMBER 2018 - MARCH 2022

Contextual Marketing Certified

HubSpot Academy

JULY 2018 - MARCH 2022

HubSpot Marketing Software Certified

HubSpot Academy

JUNE 2018 - JUNE 2019

HubSpot Design Certified

HubSpot Academy

JUNE 2018 - MARCH 2023

Inbound Marketing Certified

HubSpot Academy

SEPTEMBER 2014 - PRESENT

Licensed Attorney

New York State Unified Court System

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