Scroll To View More
Hire the top 3% of freelance product managers
Simone Theeboom

Simone Theeboom

Toronto, ON, Canada
Member since April 22, 2019
A passionate and driven team player with more than 12 years’ online experience, Simone is committed to creating amazing customer digital journeys. She has experience working in online gaming, domains sector and eCommerce. Having worked at small companies with large digital footprints and Fortune 500, Simone offers expertise as a digital product manager/Agile product owner and is a qualified Agile scrum master (SCM certified).
Simone is now available for hire
Project Highlights
  • Built a social lists product that allowed friends and family to participate in a group buying experience online.
  • Led the teams to build and launch a baby registry in an omni environment within Canada servicing 1,000,000+ customers daily.
  • Led scrum team to build GDPR requirements for a domains internet platform servicing B2B clients.
Expertise
  • Atlassian Confluence
  • Casinos & Gaming
  • Jira
  • Kanban
  • Retail & Wholesale
  • Scrum
  • Scrum Master
  • eCommerce
Education
Select Certifications
Employment
  • Digital Product Lead
    2018 - 2019
    Tucows Domains Inc
    • Managed a platform as a service as the lead product manager in the organization.
    • Built and maintained API's from bugs to improvements and integrating new value-added services.
    • Managed vendors for all API end-points and new contract sign-up.
    • Served as product owner writing detailed user stories with acceptance criteria using Atlassian products and defining the definition of "done" across the Scrum teams.
    • Launched GDPR (General Data Privacy Regulations) onto the platform and APIs.
    • Worked with marketing on go-to-market strategies and regular newsletter content.
    • Wrote FAQs and content for the knowledge base used by customer support.
    • Launched new top-level domains to the B2B market, orchestrating launch and marketing endeavors.
    • Set up a process to streamline incoming vendor communication so that user stories could be written for updates to the platform and APIs.
    • Mentored junior PMs and orchestrated lunch-'n-learns to share information on product management and ongoing updates within the product team.
    • Conducted client surveys to validate hypothesis for upcoming platform upgrades.
    • Communicated with internal stakeholders of weekly progress of product team and created an intake form of new requests and could be prioritized against the RICE method.
    • Created product scrum team through daily stand-ups and retrospectives to allow the team to collaborate further and share experiences and knowledge.
  • Product Owner
    2017 - 2017
    Metroland (Toronto Star)
    • Built mobile push notifications for Android and iOS (supported by Appcelerator platform), acting as the product owner of save.ca mobile app.
  • Head of Product Management
    2015 - 2017
    Well.ca
    • Negotiated promo deal with Visa and development funds to integrate Visa Checkout payment solution in the checkout flow,.
    • Worked closely with VP of Operations on supply chain management through improved order management and warehouse systems,.
    • Launched responsive site to allow customers to interact with Well.ca on their desktop, smartphone, and tablet,.
    • Negotiated an affiliate opportunity to launch Well.ca baby registry using a 3rd party universal baby registry.
  • eCommerce Product Manager
    2014 - 2015
    Walmart Canada
    • Worked with 3rd-party systems to build and maintain digital products and features on www.walmart.ca.
    • Worked with marketing, retail stores, legal and compliance, design, engineering, and content management teams to launch products to market and advocate for the best-in-class digital customer experience in an omni-channel environment.
Project History
  • Responsive Website Build
    Simone launched the responsive site allowing customers to interact with Well.ca on their desktop, smartphone, and tablet.

    Simone worked with design, front-end UI, and back-end development to prioritize and groom stories to build a responsive website. Participated as product owner and scrum master in the scrum to drive the project forward to its final deployment.

  • Lists
    Built a social lists product that allowed friends and family to participate in a group buying experience online.

    Researched market and competitive analysis, worked with UX to define user journey and conduct customer analysis. Built MVP acting as product owner to define user requirements
    for APIs and UI needs. Worked with marketing and other required teams for the go-to-market strategy for both soft and hard launch.

  • Baby Registry Creation
    Led the teams to build and launch a baby registry in an omni environment within Canada servicing 1,000,000+ customers daily.

    Researched the Canadian and International baby market and looked at Stats Canada on how many babies born each year. Worked with Finance to build a compelling business case to show target market share and break-even analysis.

    Worked with UX to define the end-user journey.

    Conducted focus groups and quantitative surveys with the business insights team to understand the user and build out user personas and empathy maps.

    Worked with UX, engineering team lead, and stakeholders to define blue skies product.

    Drilled down to create a minimal viable product (MVP) and present it to stakeholders for sign-off.

    Prepared the statement of work (SOW) to engage 3rd-party vendor to facilitate front-end development and QA.

    Helped build Accessibility for Ontarians with Disabilities Act (AODA) for a baby registry.

    Acted as the product owner, participating in Scrum (grooming, planning, stand-up, demo, and retrospective).

    Worked with store regional managers, marketing, PR team, social media team, content management team, knowledge base, compliance and legal, customer support, and external marketing vendors to prepare the soft and hard launch.

  • General Data Privacy Regulations (GDPR)
    Led scrum team to build GDPR requirements for a domains internet platform servicing B2B clients.

    Worked with internal stakeholders to define and capture requirements needed in the domain lifecycle on how to treat end-user and B2B client data.

Education
  • Bachelor's degree in Languages and Linguistics
    1994 - 1996
    Edith Cowan University - Perth, Australia
  • National diploma in Public Relations
    1991 - 1993
    Cape Technikon - Cape Town, South Africa
Certifications
  • Certified Scrum Master
    JANUARY 2017 - JANUARY 2020
    Scrum Alliance
Hire the top 3% of freelance product managers
I really like this profile
Share it with others