
Aarav Krishna
Verified Expert in Sales
Sales Expert
Toronto, ON, Canada
Toptal member since July 2, 2025
Aarav is a full-cycle B2B sales strategist who helps startups and tech-driven teams grow revenue through outbound sales, customer relationship management (CRM) optimization, and automation. With over $1 million in closed deals across edtech, SaaS, and AI, he blends strategic thinking with hands-on execution. Whether helping build a sales engine or improving pipeline conversions, Aarav delivers results that scale.
Expertise
- Cold Calling
- Email Outreach
- Entrepreneurship
- Inside Sales Representative
- Outbound Sales
- Sales
- Salesforce
- Technical Account Manager
Work Experience
Founding Account Executive
Trynexa
- Built an outbound process targeting education providers, developed ideal customer profiles (ICPs), tested cold outreach, and drove consistent demo bookings across North America.
- Owned full sales cycle from prospecting to close, ran discovery and demos, handled objections, and maintained strong pipeline using CRM best practices.
- Shared prospect insights with the product team, influenced the roadmap, improved go-to-market (GTM) messaging, and helped align the sales strategy with customer feedback and product fit.
Senior Account Executive
getmeintech
- Closed $200,000+ in revenue by selling high-ticket ($5,000) tech training solutions.
- Helped professionals and B2B partners find the right tech training, led full-cycle sales, ran demos, and used GoHighLevel CRM to track leads, automate follow-ups, and boost conversions.
- Closed 40+ high-ticket enrollments ($200,000+), boosted B2B and B2C sign-ups by 30%, optimized CRM workflows, improved the sales strategy with the CEO, and drove referrals through strong client ties.
- Headed a team of six account executives, overseeing performance, coaching on full-cycle sales, and driving collaboration to improve pipeline management, close rates, and overall team efficiency.
Business Development Associate, HR Tech and Career Networking
Ribbon
- Generated 30 to 50+ student sign-ups and increased awareness of Ribbon's career networking platform at Centennial College.
- Promoted Ribbon's career platform by leading outreach, hosting events, and partnering with universities to boost student adoption, mentorship access, and campus job networking.
- Boosted student engagement via strategic outreach, supported growth marketing, and built strong partnerships with universities and student groups to grow Ribbon's brand and platform reach.
Account Executive
ApplyBoard
- Generated $500,000+ in application and tuition revenue, helping international students enrol in universities across Canada, the USA, Ireland, and the UK through direct student (B2C) sales and partnerships with B2B education agencies.
- Guided 25 to 30 students per month, managed full sales cycle, used Salesforce for follow-ups, advised on fees, and worked with agencies to grow B2B pipeline and boost international enrollments.
- Enrolled 300+ students, drove $500,000+ in revenue, exceeded targets, improved Salesforce workflows, and built strong student and B2B agency relationships that led to high referrals and retention.
Account Executive
ISA Global
- Generated $100,000+ in high-ticket consulting revenue, helping professionals navigate immigration processes and career transitions.
- Handled full-cycle sales of ₹60,000 ($725) consulting packages. Used CRM to track leads, automate follow-ups, and boost conversions with data-driven strategies in career and immigration services.
- Closed ₹500,000+ ($5,838) monthly and 70+ consulting deals, and achieved $50,000+ total revenue. Improved CRM follow-ups, boosted conversions, and built strong client trust, leading to high referrals and repeat business.
- Managed a team of five sales development representatives (SDRs) while running full-cycle sales. Sold ₹60,000 ($725) packages and used CRM to track leads, automate follow-ups, and drive conversions with data-driven strategies.
Project History
Building Trynexa's B2B Outbound Sales Engine
Built Trynexa's outbound sales engine from the ground up, increasing conversion rates by 30% and driving consistent monthly revenue through full-cycle B2B sales.
Trynexa is a SaaS platform serving career services and education providers. I was brought on to lead outbound sales development and played a hybrid business development representative (BDR) and account executive (AE) role.
I developed ICPs, built targeted prospecting lists, wrote and tested cold email sequences, and delivered qualified demos. I owned the full sales cycle, from outreach and discovery to proposal, closing, and follow-up.
By implementing structured CRM workflows and aligning closely with internal teams, I helped improve pipeline conversion rates by 30% and drove steady monthly revenue. I also collaborated directly with the product and leadership team to share client insights that shaped the GTM strategy.
This project demonstrated my ability to build a B2B pipeline from scratch, manage technical and consultative sales, and support product iteration in a startup environment.
Driving High-ticket Sales for InTech Institute's Tech Training Programs
Closed $200,000+ in high-ticket B2B and B2C training program sales by leading full-cycle sales, improving CRM automation, and increasing enrollments by 30%.
InTech Institute offers career-focused tech training for professionals and corporate partners. I managed the full sales cycle, from lead generation and discovery to demo presentations, closing, and enrollment support.
I sold programs priced at $5,000+ to individual learners and B2B clients by running personalized demos and consultative sales sessions. I also used GoHighLevel CRM to automate follow-ups and nurture leads at scale, leading to a 30% increase in enrollments over a 6-month period.
Additionally, I collaborated with the CEO to refine our sales pitch, qualification strategy, and demo flow, leading to more efficient sales execution and shorter deal cycles.
My efforts not only generated $200,000+ in revenue but also helped build strong client relationships, driving referrals and repeat business.
Scaling Global Student Enrollments at ApplyBoard
Generated $500,000+ in application and tuition revenue by guiding 300+ students and partnering with B2B education agencies across multiple global markets.
At ApplyBoard, a global edtech platform helping students access international education, I played a key role in driving enrollment growth in both B2C and B2B. I consulted directly with 25 to 30 students per month, guiding them through university selection, visa processes, and application planning for schools in Canada, the US, Ireland, and the UK.
In parallel, I developed strong relationships with B2B education consultants and agencies, co-managing pipelines and boosting referral-driven enrollments. I used Salesforce CRM to manage over 100 active leads monthly, track applications, and optimize conversion touchpoints.
My consultative approach and deep product knowledge helped me consistently exceed monthly enrollment targets, resulting in over $500,000 in revenue through tuition and application fees. I also improved Salesforce workflows to streamline lead tracking and enhance student follow-up, contributing to higher conversion rates and better engagement.
Education
Postgraduate Degree in Entrepreneurship Management
George Brown College - Toronto, Canada
Postgraduate Degree in Marketing Research and Analytics
Centennial College - Toronto, Canada
Bachelor's Degree in Business Administration
IMSUC - Ghaziabad, Uttar Pradesh, India
Skills
Tools
Pipedrive, Salesforce, Zoho CRM, Salesloft
Demand Generation
Cold Calling, Email Outreach
Sales Strategies
Consultative Selling, Outbound Sales
Roles
Inside Sales Representative, Technical Account Manager, Business Development Representative (BDR), Account Executive
Competencies
Sales Coaching, B2B
Other
Sales, Entrepreneurship, Business Strategy, Inbound Sales, Tech Sales, Sales Development Representative (SDR), Lead Generation, B2B Sales, LinkedIn Sales Navigator, Customer Relationship Management (CRM), HubSpot, Management, Apollo, Copywriting, Market Research, Marketing
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