
Aleksa Zdravkovic
Verified Expert in Sales
Sales and Marketing Expert
Belgrade, Serbia
Toptal member since June 16, 2025
Alex is a sales professional and account executive with 7+ years of experience across SDR, BDR, and full-cycle AE roles in both B2B and B2C sales. A consistent top performer, he is highly experienced in cold calling, appointment setting, email campaigns, and multi-channel outreach, while managing the full sales cycle from prospecting and qualification to demos, negotiation, closing, and account growth across SaaS, AI, fintech, edtech, and professional services.
Project Highlights
Expertise
- B2B
- Cold Calling
- Enterprise Sales
- Lead Generation
- Outbound Sales
- SaaS
- Sales Development Representative (SDR)
- Software as a Service (SaaS).SaaS
Work Experience
Outbound Sales Agent for eCommerce Company
Alex Martinez
- Generated qualified sales opportunities through high-volume outbound calling and outreach to US businesses across multiple industries.
- Conducted discovery meetings and managed opportunities through multiple stages of the sales cycle, supporting both pipeline growth and deal progression.
- Built and maintained relationships with business owners and decision-makers, helping drive new customer acquisition and repeat business opportunities.
- Developed industry-specific outreach strategies for construction, landscaping, cleaning, hospitality, and service businesses to improve engagement and meeting conversion rates.
- Consulted businesses on branded uniforms, polos, hats, and workwear solutions to support team branding and operational needs.
- Managed full-cycle sales conversations from initial outreach through discovery, proposal discussions, and follow-up activities.
Cold Calling Expert
CPM AI, Inc.
- Conducted high-volume outbound prospecting targeting marketing leaders and business owners with AI-powered marketing solutions.
- Built targeted prospect lists and executed personalized outreach through phone, email, and LinkedIn to generate qualified sales opportunities for the leadership team.
- Engaged hundreds of prospects through consultative conversations, identifying business challenges and positioning AI-powered solutions to improve marketing and operational efficiency.
Sales Expert
Renowide Limited
- Targeted and engaged homeowners and property investors across Southern European markets, with a focus on Spain, Italy, and Cyprus, to validate demand for AI-driven renovation solutions.
- Conducted discovery calls to understand renovation needs, budgets, and timelines, helping position the platform as a faster and more predictable way to plan and estimate projects.
- Contributed to early-stage sales efforts by refining outreach messaging and identifying key customer pain points, improving engagement and lead qualification over time.
- Executed outbound cold calling campaigns targeting homeowners and property investors, initiating conversations, qualifying interest, and generating early-stage opportunities for the platform.
BDR
MT2 Network Inc. DBA SNP Communications
- Managed outbound campaigns across 12 sending domains, building and executing targeted sequences for five different industries, ensuring consistent deliverability and high-volume outreach.
- Generated and managed large prospect lists across multiple verticals, sending thousands of personalized emails and consistently maintaining strong open and reply rates through optimized messaging.
- Improved campaign performance by testing and refining email copy, subject lines, and targeting strategy, resulting in increased engagement and higher meeting booking rates across sequences.
- Led LinkedIn campaigns targeting event attendees across US-based conferences, engaging prospects with personalized messaging and booking qualified meetings.
Account Executive, Partnerships & Channel Sales
Three Oaks Carbon, LLC
- Built an outbound sales pipeline targeting U.S. companies across sustainability, ESG, and enterprise sectors through highly targeted email and LinkedIn campaigns.
- Developed and executed both direct and channel-style outreach by engaging partners, organizations, and networks to expand reach and generate qualified opportunities.
- Secured meetings with senior decision-makers (VPs, directors, and C-level executives) by refining messaging around carbon credits and sustainability impact.
- Collaborated closely with leadership to test positioning, improve outreach strategy, and optimize conversion rates across campaigns.
- Conducted deep ICP research and prospect segmentation across industries such as tech, aviation, and enterprise ESG initiatives.
- Contributed to early-stage GTM strategy by combining outbound execution with partnership-driven growth approaches.
Sales Development Respresentative
Novera: Headache Center, PLLC
- Wrote concise sales call scripts and objection handlers tailored to Novera’s offer.
- Converted inbound leads into booked Discovery/Initial Evaluation appointments via phone and email.
- Logged notes and next steps in GoHighLevel, improving speed-to-lead and reducing no-shows with tighter confirmations.
Account Manager
Programmers Force (Private) Limited
- Ran 180-220 outbound calls per day across EU/US lists, maintaining consistent daily activity and pipeline coverage.
- Booked 3-5 MQL meetings per week and partnered with AEs on discovery/handoffs, providing clear notes and next steps to speed follow-ups.
- Generated 5-10 qualified leads weekly by researching ICPs, validating contacts, and tailoring outreach.
- Built and iterated call/email scripts for KYC/AML buyers, improving connect-to-meeting conversion on new lists.
Sales Development Representative
Remedy Meds
- Ran 100–200 B2C inbound and outbound calls per day via GoHighLevel, handling intake for Semaglutide/Tirzepatide telehealth programs.
- Closed 2–4 paid first-call deals per day on average by handling objections (price, safety, timing).
- Built and iterated scripts and objection handling (price, safety, dosage) while maintaining clean GHL stages/notes, ensuring smooth handoff and reliable pipeline reporting.
Account Executive
Alconost
- Partnered with the head of sales to craft outbound strategies and optimize full-cycle sales processes for the localization sector.
- Drove the entire sales process across international markets, from initial outreach and discovery to proposal, negotiation, and closing.
- Spearheaded the end-to-end sales process with a top recruitment platform in Southeast Europe, securing final-stage partnership discussions.
Sales Development Representative
Constructor
- Collaborated with executive leadership to develop and launch go-to-market strategies for SaaS and LMS offerings tailored to higher education institutions across Europe and the United States.
- Directed outreach and consultative sales with faculty decision-makers, aligning AI-driven learning technology with institutional needs in higher education.
- Partnered with the product team to drive SaaS sales in higher education and sports tech, supporting football and cycling platforms throughout Europe.
Sales Development Representative
Automation Hero
- Developed and executed outbound sales strategies targeting enterprise clients across the European Union and the United States.
- Generated a high-quality pipeline by combining cold outreach with targeted lead segmentation, leveraging platforms like LinkedIn Sales Navigator and Apollo.
- Collaborated with product and sales leadership to tailor value propositions for AI-powered SaaS solutions focused on document automation.
Business Development Representative
Amiy
- Secured a steady flow of 20+ qualified meetings each month, driving pipeline growth for SaaS clients.
- Enhanced lead engagement by continuously optimizing outreach scripts.
- Developed focused prospect lists for clients pursuing expansion into major European and international markets.
Project History
Enterprise Edtech Outbound Campaign – French Higher Education
https://constructor.tech/Built and executed a targeted outbound campaign that generated qualified meetings with leading French universities and business schools.
At Constructor, I worked closely with the French Account Executive to build and execute a highly targeted outbound campaign for the company’s AI-powered education technology. We identified priority institutions, including business schools and public universities, mapped relevant decision-makers, and developed personalized messaging around their digital learning needs. I managed prospect research, prospecting, cold outreach, qualification, follow-ups, and meeting booking. The campaign generated multiple qualified meetings and contributed directly to the Account Executive’s pipeline and deal progression in the French higher education market.
High-performing Nordic Campaign for AI Document Automation
Surpassed 250% of quota for qualified meetings through a targeted Nordic outreach campaign, driving key opportunities for the sales team.
At Automation Hero, I co-led an outbound campaign targeting enterprise companies in the Nordics. Collaborating with an account executive, I tailored outreach to the local market and exceeded my qualified meeting quota by over 250%, generating multiple high-value opportunities.
Full-cycle B2B Sales – Localization & Content Services
Closed a $48,000 B2B contract after managing the entire sales cycle, from initial prospecting and outreach through negotiation and signed agreement.
Managed full-cycle B2B sales for localization, translation, video, and content services, working with international companies across multiple markets. Responsibilities included prospecting, outbound outreach, discovery calls, preparing tailored solutions, managing follow-ups, negotiating commercial terms, and closing new business. One of the key achievements was independently progressing a cold opportunity through the entire sales cycle and closing a $48,000 contract.
Fintech Outbound Sales & Appointment Setting
https://programmersforce.com/Generated 6–8 qualified meetings per week through cold calling, significantly exceeding the initial target of 1 qualified meeting per week.
Worked on outbound sales for Programmers Force Limited/Shufti, a fintech/regtech solution providing identity verification, KYC, AML, and compliance technology to regulated businesses. Targeted banks, financial institutions, and compliance teams across EU and US markets through high-volume cold calling. Despite working with cold lists that had relatively low pickup rates, it consistently generated an average of 1–2 qualified meetings per day, or approximately 6-8 per week, compared with an initial expectation of one qualified meeting per week.
Multi-channel B2B Outbound Email & LinkedIn Campaign
https://snpnet.com/Independently led email and LinkedIn outbound campaigns, managing lead generation, messaging, outreach, and campaign execution across multiple B2B audiences.
At SNP Communications, I independently managed two multi-channel outbound initiatives targeting US-based B2B prospects. For the email campaign, I built prospect lists in Apollo, developed targeted sequences, and managed outreach across 16 sending domains simultaneously, including monitoring and maintaining domain health and deliverability. I continuously tested messaging, subject lines, and targeting to improve engagement and meeting generation.
In parallel, I built and led a LinkedIn event-based prospecting campaign around conferences SNP planned to attend. I researched upcoming events, identified relevant speakers, attendees, and prospects, generated targeted lead lists, and personally managed outreach and follow-ups to create conversations and book qualified meetings ahead of the events.
Skills
Tools
Apollo, Pipedrive
Demand Generation
Email Outreach, Cold Calling, Account Research
Competencies
Communication, B2B, Artificial Intelligence (AI), B2C, Sales Coaching
Sales Strategies
Outbound Sales, Consultative Selling
Roles
Sales Development Representative (SDR), Business Development Representative (BDR), Account Executive, Account Manager, Sales Enablement, Customer Success
Other
HubSpot CRM, Salesforce, Apollo, Cold Calling, B2C, B2B, SaaS, Lead Generation, Lead Nurturing, Sales, Sales Development Representative (SDR), HubSpot, SaaS Sales, Cold Outreach, Software as a Service (SaaS), Enterprise Sales, B2B Lead Generation, Appointment Setting, Email Campaigns, SQL, Client Presentations, B2B Sales, Outbound Prospecting, Customer Relationship Management (CRM), LinkedIn Sales Navigator, Inbound Sales, Business Development, Account Management, HubSpot, Tech Sales, Appointment Setting, Events, Full Cycle Sales, Linkedln, CRM Systems, SaaS, Cold Outreach, AI Tools, Deal Closure, Sales Process Optimization, Sales Strategy, Lead Generation, B2B Partnerships, HubSpot CRM, Value Proposition, Objection Handling, Sales Negotiations, CRM, Conversion Rate Optimization (CRO), Funnel Optimization, Lead Management, Campaign Management, Sales Pipelines, Sales & CRM Platforms, Lead Qualification, Email Sales, Cold Emailing, Email Delivery, Email Campaigns, Email Automation, Email List Building, Email Marketing, Campaigns, B2B Lead Generation, Sales Pipeline Management, LinkedIn Profiles, Messaging, Strategic Communication & Messaging, Startups, Digital Transformation, Demand Generation, Inside Sales, B2C Marketing, Outbound Sales Strategy, Sales, Sales Development, Account-based Prospecting, Relationship Building, Negotiation, High-volume Outbound Sequencing, Client Engagement, Onboarding, Sales Training, Sales Leadership, Strategic Account Expansion, Pipeline Generation, Google Sheets, Telemarketing, Go-to-market (GTM) Strategy, Product Demonstrations, Sales Operations, Sales Process Management, Pipelines, Salesforce Sales Cloud, Client Relationship Management, Google Workspace, Slack, Revenue Operations (RevOps), Revenue Growth, Sales Support, Audience Targeting, Marketing Collateral Development, SaaS Product Marketing, Market Research, Online Sales, Key Performance Indicators (KPIs), Sales Automation Tools, Software as a Service (SaaS).SaaS, Software as a Service (SaaS), Sales Communication, Enterprise Sales, Pricing, Sales Effectiveness, Business Models, Business to Consumer (B2C), Client Success, Business to Business (B2B), Lead Nurturing, Client Retention, Business Operations, Sales Commission Structure, Competitor Analysis & Profiling, Creative Problem Solving, Brand Partnership, Brand Strategy, B2B Sales Management, Reporting, Advisory, Business Advisory, Operations, Market Research & Analysis, Marketing.Digital Marketing.Email Marketing, Lusha, Localization, Learning Management Systems (LMS), Close CRM, Conferencing, Tech Sales, Cold Emailing, Zoho CRM, Education Technology (Edtech), Localization Strategy, Project Closure, LinkedIn Connect, Outreach, Project Management, Stakeholder Management, GoHighLevel, Relationship Based Networking, Software Sales, Upselling, Channel Sales, Channel Strategy, Partnerships, Email Content, Email Design, Email Management, Email Template Design, Customer Acquisition, Partnership Management, Strategic Partnerships, Sales Management, Marketing Technology (MarTech), Marketing, AI Marketing, B2B Marketing, Digital Marketing, Financial Closing, Sales Presentations, Customer Support, Account-based Marketing (ABM), Performance Marketing, Dashboards, Customer Retention, Financial Services, AI Agents, Cybersecurity, ZoomInfo, Large Language Models (LLMs), Digital Advertising, Deal Structuring, Storytelling, Brand Marketing, Brand Positioning, Education Technology (Edtech), Platform as a Service (PaaS), Team Management, Automation, API Documentation, Robotic Process Automation (RPA), Scriptwriting, Healthcare, Microsoft Excel, Real Estate, Marketing Operations, Search Engine Optimization (SEO), Content Marketing, Inbound Marketing, Discovery Calls, Enterprise Resource Planning (ERP), Luxury Industry
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