Aleksa Zdravkovic
Verified Expert in Sales
Sales and Marketing Expert
Belgrade, Serbia
Toptal member since June 16, 2025
Aleksa is a sales professional with six years of experience, including the past year as an account executive and over four years as a sales development representative in the SaaS industry. He is proficient in managing the full sales cycle, from prospecting and outreach to closing deals. Throughout his career, Aleksa has utilized various customer relationship management (CRM) systems and sales tools, such as HubSpot, Salesforce, Zoho, LinkedIn Sales Navigator, and Apollo.
Project Highlights
Expertise
- B2B
- Cold Calling
- Enterprise Sales
- HubSpot CRM
- Lead Generation
- SaaS
- Sales Development Representative (SDR)
- Software as a Service (SaaS)
Work Experience
Outbound Sales Agent for eCommerce Company
Alex Martinez
- Generated qualified sales opportunities through high-volume outbound calling and outreach to US businesses across multiple industries.
- Conducted discovery meetings and managed opportunities through multiple stages of the sales cycle, supporting both pipeline growth and deal progression.
- Built and maintained relationships with business owners and decision-makers, helping drive new customer acquisition and repeat business opportunities.
- Developed industry-specific outreach strategies for construction, landscaping, cleaning, hospitality, and service businesses to improve engagement and meeting conversion rates.
- Consulted businesses on branded uniforms, polos, hats, and workwear solutions to support team branding and operational needs.
- Managed full-cycle sales conversations from initial outreach through discovery, proposal discussions, and follow-up activities.
Cold Calling Expert
CPM AI, Inc.
- Conducted high-volume outbound prospecting targeting marketing leaders and business owners with AI-powered marketing solutions.
- Built targeted prospect lists and executed personalized outreach through phone, email, and LinkedIn to generate qualified sales opportunities for the leadership team.
- Engaged hundreds of prospects through consultative conversations, identifying business challenges and positioning AI-powered solutions to improve marketing and operational efficiency.
Sales Expert
Renowide Limited
- Targeted and engaged homeowners and property investors across Southern European markets, with a focus on Spain, Italy, and Cyprus, to validate demand for AI-driven renovation solutions.
- Conducted discovery calls to understand renovation needs, budgets, and timelines, helping position the platform as a faster and more predictable way to plan and estimate projects.
- Contributed to early-stage sales efforts by refining outreach messaging and identifying key customer pain points, improving engagement and lead qualification over time.
- Executed outbound cold calling campaigns targeting homeowners and property investors, initiating conversations, qualifying interest, and generating early-stage opportunities for the platform.
BDR
MT2 Network Inc. DBA SNP Communications
- Managed outbound campaigns across 12 sending domains, building and executing targeted sequences for five different industries, ensuring consistent deliverability and high-volume outreach.
- Generated and managed large prospect lists across multiple verticals, sending thousands of personalized emails and consistently maintaining strong open and reply rates through optimized messaging.
- Improved campaign performance by testing and refining email copy, subject lines, and targeting strategy, resulting in increased engagement and higher meeting booking rates across sequences.
- Led LinkedIn campaigns targeting event attendees across US-based conferences, engaging prospects with personalized messaging and booking qualified meetings.
Account Executive, Partnerships & Channel Sales
Three Oaks Carbon, LLC
- Built an outbound sales pipeline targeting U.S. companies across sustainability, ESG, and enterprise sectors through highly targeted email and LinkedIn campaigns.
- Developed and executed both direct and channel-style outreach by engaging partners, organizations, and networks to expand reach and generate qualified opportunities.
- Secured meetings with senior decision-makers (VPs, directors, and C-level executives) by refining messaging around carbon credits and sustainability impact.
- Collaborated closely with leadership to test positioning, improve outreach strategy, and optimize conversion rates across campaigns.
- Conducted deep ICP research and prospect segmentation across industries such as tech, aviation, and enterprise ESG initiatives.
- Contributed to early-stage GTM strategy by combining outbound execution with partnership-driven growth approaches.
Sales Development Respresentative
Novera: Headache Center, PLLC
- Wrote concise sales call scripts and objection handlers tailored to Novera’s offer.
- Converted inbound leads into booked Discovery/Initial Evaluation appointments via phone and email.
- Logged notes and next steps in GoHighLevel, improving speed-to-lead and reducing no-shows with tighter confirmations.
Account Manager
Programmers Force (Private) Limited
- Ran 180-220 outbound calls per day across EU/US lists, maintaining consistent daily activity and pipeline coverage.
- Booked 3-5 MQL meetings per week and partnered with AEs on discovery/handoffs, providing clear notes and next steps to speed follow-ups.
- Generated 5-10 qualified leads weekly by researching ICPs, validating contacts, and tailoring outreach.
- Built and iterated call/email scripts for KYC/AML buyers, improving connect-to-meeting conversion on new lists.
Sales Development Representative
Remedy Meds
- Ran 100–200 B2C inbound and outbound calls per day via GoHighLevel, handling intake for Semaglutide/Tirzepatide telehealth programs.
- Closed 2–4 paid first-call deals per day on average by handling objections (price, safety, timing).
- Built and iterated scripts and objection handling (price, safety, dosage) while maintaining clean GHL stages/notes, ensuring smooth handoff and reliable pipeline reporting.
Account Executive
Alconost
- Partnered with the head of sales to craft outbound strategies and optimize full-cycle sales processes for the localization sector.
- Drove the entire sales process across international markets, from initial outreach and discovery to proposal, negotiation, and closing.
- Spearheaded the end-to-end sales process with a top recruitment platform in Southeast Europe, securing final-stage partnership discussions.
Sales Development Representative
Constructor
- Collaborated with executive leadership to develop and launch go-to-market strategies for SaaS and LMS offerings tailored to higher education institutions across Europe and the United States.
- Directed outreach and consultative sales with faculty decision-makers, aligning AI-driven learning technology with institutional needs in higher education.
- Partnered with the product team to drive SaaS sales in higher education and sports tech, supporting football and cycling platforms throughout Europe.
Sales Development Representative
Automation Hero
- Developed and executed outbound sales strategies targeting enterprise clients across the European Union and the United States.
- Generated a high-quality pipeline by combining cold outreach with targeted lead segmentation, leveraging platforms like LinkedIn Sales Navigator and Apollo.
- Collaborated with product and sales leadership to tailor value propositions for AI-powered SaaS solutions focused on document automation.
Business Development Representative
Amiy
- Secured a steady flow of 20+ qualified meetings each month, driving pipeline growth for SaaS clients.
- Enhanced lead engagement by continuously optimizing outreach scripts.
- Developed focused prospect lists for clients pursuing expansion into major European and international markets.
Project History
Strategic Outreach Campaign for AI LMS Expansion in France
Co-developed a targeted outreach strategy with the French account executive, securing qualified meetings with top-tier French universities and business schools.
While at Constructor, I collaborated closely with the French account executive to design a hyper-targeted outreach campaign for the company’s AI-powered learning management system. We identified priority institutions, including business schools and public universities, and developed personalized messaging tailored to their digital learning needs. I managed the campaign execution, overseeing prospecting, outreach, and meeting booking. This approach generated multiple high-quality meetings and directly contributed to the account executive’s pipeline growth and deal progression in the French education market.
High-performing Nordic Campaign for AI Document Automation
Surpassed 250% of quota for qualified meetings through a targeted Nordic outreach campaign, driving key opportunities for the sales team.
At Automation Hero, I co-led an outbound campaign targeting enterprise companies in the Nordics. Collaborating with an account executive, I tailored outreach to the local market and exceeded my qualified meeting quota by over 250%, generating multiple high-value opportunities.
Enterprise Localization Pitch at Industry Conference
Initiated and advanced a localization proposal through direct outreach to a CTO at a tech conference, leading to strategic discussions with the CEO.
I ran the full sales cycle with one of the largest job recruitment platforms in Southeast Europe, initiating direct outreach to the CTO at a tech conference. This effort led to strategic discussions and final-stage partnership talks with the company’s CEO.
Skills
Tools
Pipedrive, Apollo
Demand Generation
Email Outreach, Cold Calling, Account Research
Competencies
Communication, B2B
Sales Strategies
Outbound Sales, Consultative Selling
Roles
Sales Development Representative (SDR), Business Development Representative (BDR), Account Executive, Customer Success, Account Manager
Other
Cold Calling, SaaS, Lead Generation, Lead Nurturing, Sales, Sales Development Representative (SDR), HubSpot, SaaS Sales, Cold Outreach, Software as a Service (SaaS), Enterprise Sales, B2B Lead Generation, Appointment Setting, B2B Sales, Outbound Prospecting, Customer Relationship Management (CRM), LinkedIn Sales Navigator, Inbound Sales, Account Management, HubSpot, Appointment Setting, Full Cycle Sales, Linkedln, CRM Systems, Cold Outreach, AI Tools, Deal Closure, Sales Process Optimization, Lead Generation, B2B Partnerships, Value Proposition, Objection Handling, Sales Negotiations, CRM, Conversion Rate Optimization (CRO), Funnel Optimization, Lead Management, Campaign Management, Sales Pipelines, Sales & CRM Platforms, Lead Qualification, Email Sales, Email Marketing, B2B Lead Generation, Sales Pipeline Management, Demand Generation, Inside Sales, Sales Development, High-volume Outbound Sequencing, Client Engagement, Onboarding, Sales Training, Sales Leadership, Strategic Account Expansion, Pipeline Generation, Google Sheets, Telemarketing, Go-to-market (GTM) Strategies, HubSpot CRM, Lusha, Apollo, B2C, B2B, Localization, Learning Management Systems (LMS), Conferencing, Tech Sales, Cold Emailing, SEO Outreach, SQL, Localization Strategy, Project Closure, Client Presentations, LinkedIn Connect, Outreach, Business Development, Project Management, Stakeholder Management, Events, GoHighLevel, Relationship Based Networking, Software Sales, Upselling, Sales Strategy, Channel Sales, HubSpot CRM, Partnership Management, Strategic Partnerships, Sales Management, Customer Support, Account-based Marketing (ABM), Salesforce, Close CRM, Automation, API Documentation, Robotic Process Automation (RPA), Zoho CRM, Education Technology (Edtech), Email Campaigns, Business Opportunity Meeting (BOM), Tech Sales, SaaS, Scriptwriting, Healthcare, Channel Strategy, Partnerships, Cold Emailing, Email Delivery, Email Content, Email Design, Email Campaigns, Email Automation, Email Management, Email List Building, Email Template Design, Campaigns, Microsoft Excel, LinkedIn Profiles, Messaging, Strategic Communication & Messaging, Customer Acquisition, Startups, Digital Transformation, Real Estate, Marketing Operations, Marketing Technology (MarTech), Marketing, B2C Marketing, AI Marketing, B2B Marketing, Digital Marketing, Search Engine Optimization (SEO), Content Marketing, Inbound Marketing, Outbound Sales Strategy, Sales, Account-based Prospecting, Relationship Building, Negotiation, Financial Closing, Discovery Calls, Sales Presentations, Enterprise Resource Planning (ERP)
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