Aleksandra Malewicz-Wróblewski
Verified Expert in Sales
Sales Expert
Warsaw, Poland
Toptal member since August 16, 2024
Aleksandra is a marketing expert with extensive experience guiding strategies for startups and Fortune 500 giants. Her expertise spans go-to-market planning, digital campaigns, and strategic consulting. Sharp market analysis and customer insights fuel her innovative approach, shaping success for industry leaders, from BMW to Samsung. Now pursuing an EMBA as a grant winner, Aleksandra blends cutting-edge business acumen with hands-on experience to craft winning solutions in diverse industries.
Expertise
- Brand Strategy
- Business Development
- Digital Marketing
- Go-to-market (GTM) Strategy
- Market Research & Analysis
- Marketing Strategy
- Presentations
- Startup Marketing
Work Experience
Growth Strategy Consultant
AimOne
- Increased product validation success rates by 20% by conducting in-depth market research, resulting in actionable insights.
- Led end-to-end strategic consulting projects, guiding startups and scale-ups through market validation and entry strategies.
- Facilitated workshops using Figma and Miro, achieving stakeholder alignment and driving project efficiency.
- Offered expert guidance on branding, positioning, and communication strategies, enhancing clients' market presence and establishing a cohesive brand identity.
- Guided startups through comprehensive market entry strategies and launches in competitive markets.
- Enhanced client brand positioning through detailed competitor benchmarking.
- Crafted tailored value propositions that improved client product differentiation and customer engagement.
- Developed and implemented a go-to-market strategy that increased client market penetration.
Digital Marketing Expert
360aqar
- Worked with the client to design and facilitate multiple workshops that resulted in the development of buyer personas, a refined value proposition, and a go-to-market strategy tailored for the real estate sector.
- Led the creation and implementation of a feedback collection process, gathering valuable user insights from early adopters to guide product improvement and achieve early market validation.
- Optimized the client's website to align with the newly defined value proposition, improving user experience and increasing demo sign-up rates through better conversion funnel design.
- Developed and executed an outreach framework and word-of-mouth strategy, utilizing LinkedIn and email campaigns to engage potential early adopters, contributing to a substantial increase in engagement and demo requests.
- Guided the refinement of the pitch deck and investor outreach materials, ensuring a strong narrative around the client’s market potential, team strength, and product differentiation, improving their positioning with potential investors.
- Facilitated structured discussions to clarify the client’s market positioning, enabling the team to focus on market validation through pilot testing and detailed feedback analysis.
Senior Strategist | Creative Digital Strategy & Delivery
Cocomore
- Integrated business strategies with creative concepts, enhancing client brand visibility.
- Developed data-driven marketing strategies for global brands like Nestlé and P&G, resulting in effective campaigns.
- Enhanced go-to-market strategies with deep insights into client business goals, brand positioning, and audience behavior.
- Stayed ahead of digital trends and innovations, translating them into actionable, value-adding client opportunities.
- Merged business strategy with innovative, creative concepts, ensuring a customer-centric approach aligned with user needs and brand objectives.
- Collaborated with cross-functional teams to ensure seamless strategy execution.
Startup Co-founder | CMO
Noble Ivory
- Positioned Noble Ivory as a leader in disrupting the luxury real estate market by conducting market analysis and identifying key unique selling points.
- Increased brand awareness by 40% by establishing a strong brand identity through a comprehensive brand development roadmap.
- Improved lead generation by 30% by executing effective digital marketing campaigns.
- Fostered strategic partnerships with key investors and stakeholders, contributing to long-term business sustainability.
- Drove the strategic vision and business development.
- Implemented and managed innovative marketing strategies that led to customer acquisition.
- Crafted a brand development roadmap that enhanced brand recognition, driving growth in consumer engagement.
Senior Consultant, Strategy & Brand Management
BECC Agency GmbH
- Provided expert strategic consulting and analysis for international brands, including BMW, BMW Motorrad, MINI, Rolls-Royce, Bridgestone, Škoda, and HARTING.
- Led comprehensive branding, competitive, and target group analyses, formulating strategic recommendations that guided executive-level decision-making.
- Facilitated workshops on digital transformation, enabling clients to stay ahead of industry trends and enhance their digital presence.
- Implemented strategic recommendations that led to the successful launch of multiple high-impact marketing campaigns.
Brand Experience Consultant
BECC Agency GmbH
- Developed and executed creative strategies for BMW Group's multiple touchpoints, such as retail and events in Germany, Italy, Vietnam, France, Austria, Switzerland, and Australia.
- Led training and workshops for creatives from Europe, Asia, and Australia with the theme: "Successful creative solutions that raise the brand retail profile in the local markets."
- Provided creative consulting services for brands like BMW and Rolls-Royce, influencing executive decisions and enhancing brand strategy.
Brand Manager
Minimal Atelier
- Developed brand strategies that increased brand awareness for fashion and lifestyle clients.
- Improved customer loyalty by 20% by executing content strategies aligned with client brand voice.
- Created comprehensive brand guidelines to ensure consistency across all marketing materials and touchpoints.
- Collaborated with clients to define and articulate the brand's vision, mission, and core values.
- Crafted unique positioning statements that differentiate the client's brand in the marketplace.
Designer
BHA Gmbh
- Designed and implemented cutting-edge retail environments for Audi, tailored to both the Chinese and German markets, enhancing the brand’s customer experience and aligning with Audi’s global brand identity while addressing regional preferences.
- Worked with Audi’s brand team to ensure that all design elements met brand standards and effectively communicated Audi’s image and values, resulting in cohesive and impactful retail spaces that resonated with customers in diverse cultural contexts.
- Created adaptable design solutions that catered to distinct architectural and cultural nuances, demonstrating flexibility and a deep understanding of international market trends.
Architect
Nickl & Partner Architekten
- Developed creative architectural solutions for various competition entries, integrating artistic elements with practical functionality, which helped to distinguish our proposals from competitors and enhanced the firm’s reputation for imaginative design.
- Engaged with artists, designers, and engineers to create cohesive and visually compelling competition entries, fostering a collaborative environment that encouraged creative problem-solving and resulted in high-quality, award-winning designs.
- Created detailed and visually engaging presentations for competition submissions, employing advanced graphic techniques and artistic skills to effectively communicate design ideas and concepts, significantly improving the impact of our proposals.
Education
Executive Master's Degree in Business Administration (EMBA) Candidate
SGH Warsaw School of Economics - Warsaw, Poland
Bachelor's Degree in Architecture
University of Technology and Arts - Warsaw, Poland
Engineer's Degree in Urban Planning
Warsaw University of Life Sciences - Warsaw, Poland
Certifications
AI-powered Startup
Warsaw School of Economics (SGH)
HubSpot Marketing Hub Software
HubSpot Academy
Digital Marketing: 18 Strategic and Tactical Courses in 1
Oxford Learning Lab | via Udemy
Growth Hacking with Digital Marketing (Now with AI!)
Udemy
Brand Management: Aligning Business, Brand and Behaviour
University of London | via Coursera
Skills
Demand Generation
Brand Building
Competencies
Competitive Analysis, Communication, B2B, eCommerce
Roles
Customer Success
Other
ChatGPT, Social Media, Miro, Instagram Ads, Content Marketing Platforms, Real Estate Marketing, Creative Thinking, International Projects, Content Marketing Strategy, Brand Strategy, Brand Positioning, Consumer Behavior, Buyer Personas, Customer Segmentation, Marketing Campaigns, Consulting, Market Fit, Market Research & Analysis, Go-to-market (GTM) Strategy, Startup Marketing, Marketing Strategy, Digital Marketing, Brand Development, B2B Marketing, B2C Marketing, Business Development, Luxury Industry, Email Marketing, Brand Marketing, Brand Management, Brand Awareness, Customer Journey, Branding, Startups, Market Research, Content Marketing, D2C Branding Strategy, Marketing, Instagram, Audience Targeting, Customer Acquisition, Messaging, Digital Marketing Strategy, Business to Consumer (B2C), Cross-channel Marketing, Digital Agencies, Content Creation, Growth Marketing, Social Media Strategy, Product Marketing, Presentations, Demand Generation, Storytelling, Creative Problem Solving, International Marketing Strategies, International Marketing, Marketing Communications (MarCom), Meta Platform, eCommerce Marketing, Growth Hacking, Social Media Marketing (SMM), Lead Generation, Funnel Marketing, Mentorship & Coaching, Launch Strategy, Sales Strategy, Growth Strategy, Search Engine Optimization (SEO), Digital Strategy, SEO Keyword Research, Ideation, Digital Marketing Best Practices, Business to Business (B2B), Marketing Plans, Omnichannel Marketing, Direct to Consumer (D2C), LinkedIn Marketing, B2B Lead Generation, Go-to-market Plans, Survey Development & Analysis, User Journeys, Customer Lifetime Value (CLV), Strategic Marketing, Competitor Analysis & Profiling, Competitive Intelligence, Community Growth, Semrush, HubSpot, Mailchimp, Project Planning, Research, SEO Tools, Generative Artificial Intelligence (GenAI), TikTok Marketing, Google Analytics 4 (GA4), Lifetime Value (LTV), Customer Acquisition Cost (CAC), Conversion Rate Optimization (CRO), CRM Systems, HubSpot Marketing Hub, Workshops, Value Proposition, Expansion Strategy, Objectives & Key Results (OKRs), Investor Relations, Social Media Content, Digital Newsletters, Sales & Marketing, Startup Consulting, AI Content Creation, Key Performance Indicators (KPIs), Digital Innovation, Content Strategy, Creative Strategy, Fundraising, Public Relations (PR), Marketplaces, Content Management, Strategic Partnerships, Brand Identity, SEO with AI, Keyword Research, Digital Storyboards, Design Thinking, Automotive, Brand Consulting, Retail Strategy, Strategic Initiatives, Experience Strategy, Trends, Customer Research, Adobe Creative Suite, Trade Shows, Events, Tone of Voice, Strategic Planning, Customer Experience, Market Entry, Business Strategy, Business Administration, Analysis, Strategy, Business Planning, Pitch Decks, Outbound Marketing, Inbound Marketing, Digital Campaigns, E-learning, Digital Transformation, Customer Engagement, Art, Consumer Packaged Goods (CPG), Email Content, Web Content, Awareness Campaigns, Linkedln, Lean Canvas, User Feedback, Discovery, Website Optimization, Conversion Rate, Outreach, Product Positioning, Audience Segmentation, No-code Development, AI Agents, AI Marketing
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