Anastasia Barbara Kavalini
Verified Expert in Sales
Sales Expert
Athens, Central Athens, Greece
Toptal member since July 24, 2025
Anastasia is a lead generation specialist with 3+ years of experience creating cold outreach campaigns. Having worked with startups and global brands, she consistently achieves a 30% conversion rate by blending data, strategy, and authentic human connection. Anastasia brings grit, focus, and heart to every project, delivering results and efficient solutions.
Project Highlights
Expertise
- Apollo
- Business Development Representative (BDR)
- Cadence Creation
- Client Success
- Customer Relationship Management (CRM)
- HubSpot
- Lead Generation
- Surfe
Work Experience
Wellbeing Manager, Business Development Representative
SupportRoom
- Hired for growth to sell a wellbeing platform to SMBs and enterprises, pitching to CEOs, COOs, and HR leaders. Conducted cold outbound prospecting across phone, email, LinkedIn, and social media, refining ICP and qualifying leads.
- Collaborated with sales to build and execute prospecting strategies. Built strong relationships with key decision-makers, addressing pain points with top-down, multithreaded outreach from the first interaction.
- Maintained relationships by delivering value-added insights, identifying upsell, cross-sell, and referral opportunities. Used Salesforce and HubSpot to track leads, pipelines, and sales activities.
- Exceeded monthly and quarterly targets with 100,000 qualified opportunities, 15 meetings booked monthly, and 100 touches on HubSpot. Developed a go-to-market strategy, boosting outreach conversion by 40%.
- Worked closely with marketing and CS on EAP replacement campaigns. Attended events in Greece and the UK to enhance lead generation and marketing efforts.
- Led strategic account expansion, growing global brand relationships with McDonald's, Adecco, Konica Minolta, and KFC. Expanded presence into the UK, Australia, and the Middle East.
- Built and nurtured senior C-level and HR stakeholder relationships, driving long-term account growth and consistent pipeline generation with high conversion rates.
- Trained new AEs and SDRs, using tools like Surfe, Lusha, Apollo, SalesQL, HubSpot, Aircall, Slack, Outlook, Google Sheets, and ChatGPT to streamline workflows and communication.
Business Development Representative
Morphoses
- Negotiated agreements and managed pipelines in HubSpot CRM. Achieved 100% of quarterly KPIs handling key accounts in the UK, Greece, Cyprus, and the UAE. Booked 12 meetings with 100+ touches and a $200,000 pipeline.
- Closed deals with enterprises like Novartis, Deloitte, and Piraeus Bank. Conducted research using news, podcasts, websites, and ChatGPT to identify triggers and craft effective outreach hooks.
- Developed follow-up strategies to keep leads engaged. Attended networking events in Greece and the UK to build relationships and expand contacts.
- Created SWOT analysis reports and communicated effectively with diverse contacts, from blue-collar workers to enterprise directors, building rapport even with gatekeepers.
Business Development Representative / Inside Sales
Concentrix
- Worked on three projects at Webhelp, pitching to CEOs, directors, and global ambassadors of SMBs. Engaged prospects through LinkedIn, email, and cold calling using Salesforce, Nixus, Cogneed, and Sales Navigator.
- Managed EMEA SaaS accounts for Citrix and B2B database/SEO with Kompass. Booked meetings and handled full sales cycles, including demos, legal coordination, and closing deals.
- Consistently overachieved quarterly KPIs, touches, meetings, and quotas. Developed skills in time management, negotiation, and lead qualification.
- Collaborated closely with Webhelp global enterprise ambassadors as an inside sales representative, maximizing meeting bookings and driving pipeline growth for the M2020 event in Holland.
Customer Support Respresentative
Teleperformance
- Provided expert support for Netflix, Dropbox, and Apple.
- Maintained high customer satisfaction, reducing handling time by 20% and achieving a 98% first-contact resolution rate.
- Trained new hires, improving team efficiency by 15%.
Project History
Strategic Global Expansion & Key Accounts at SupportRoom
http://supportroom.comLed global expansion (UK, AUS, UAE), refined ICP, closed deals with Konica Minolta, McDonald’s, and Adecco. Built high-converting GTM strategy (40%), mentored SDRs, and drove growth through enterprise campaigns and market events.
COMPANY
SupportRoom
ROLE
Business development representative | Head of expansions
MARKETS
UK, UAE, Australia, Greece, Cyprus
KEY ACCOUNTS
McDonald’s, KFC, Adecco, Konica Minolta
At SupportRoom, I began as a BDR and quickly rose to lead strategic account expansions. I played a pivotal role in launching and growing our presence in multiple global markets, including the UK, Australia, and the Middle East, by building tailored go-to-market strategies, refining our ICP, and developing high-converting outreach cadences. I built deep, trusted relationships with C-level executives and HR leaders in enterprise accounts, consistently generating pipeline while driving long-term account growth. I also collaborated cross-functionally with AEs, Marketing, and Customer Success to align messaging and maximize impact.
• 100+ touches per day (multi)
• 250,000 qualified ops per quarter
• 25 meetings booked per month
• 30% outreach conversion, 40% closed won conversion
IMPACT
• Led expansion into three new international markets.
• Booked 15+ qualified meetings/month with a 40%+ outreach conversion rate.
• Supported revenue growth through strategic account upsells and multi-threaded engagement.
• Trained new SDRs and AEs to scale success.
Enterprise Growth & Market Penetration – Morphoses Skills Ltd.
http://morphoses.ioGenerated pipeline and closed enterprise deals. Hit over 100% KPIs, secured clients like Deloitte and Novartis, and was recognized by Surfe for high conversion rates. Led outbound strategy using AI, research, and trigger-based targeting.
COMPANY
Morphoses Skills Ltd.
ROLE
Business development representative
TIMELINE
September 2023 – August 2024
MARKETS
UK, Greece, UAE, Cyprus
KEY ACCOUNTS
Deloitte, Novartis, Capital Bank of Jordan, Barnett Waddingham
At Morphoses, I played a key role in scaling B2B enterprise outreach across four countries in the edtech space. I refined outreach methods using custom research, news, and AI tools to personalize messaging and engage senior HR decision-makers. I collaborated closely with AEs to close significant deals, maintained strong pipeline hygiene, and contributed to internal initiatives like SWOT analyses, CRM optimization, and event networking strategy. I consistently surpassed KPIs and was recognized by Surfe’s CEO for exceptional performance.
• 100+ touches per day (email, LinkedIn Calls)
• 250,000 qualified ops per quarter
• 20 meetings booked per month
• 30% outreach conversion, 40% closed won conversion
IMPACT
• Achieved over 100% KPI across meetings, outreach, and pipeline.
• Closed enterprise deals with multinational clients across three continents.
• Innovated outbound strategy using news-based triggers and AI tooling.
• Featured by Surfe for high-performing outreach methods.
Concentrix | Full-cycle Sales & Ambassador Pilot Launch
Led full-cycle B2B sales across three SaaS/SEO products. Delivered 30+ exec-level meetings for Webhelp’s M2020 Ambassador Pilot. Closed deals, trained SDRs, and surpassed outreach KPIs using MEDDIC, BANT, and multi-channel strategies.
COMPANY
Webhelp
ROLE
Account executive
MARKET
UK
TIMELINE
August 2022 – October 2023
PROJECTS
Citrix SaaS, Kompass SEO, Webhelp Ambassador Pilot
At Webhelp (Concentrix), I managed full-cycle B2B sales across three distinct product lines while leading a high-visibility pilot for the Webhelp Ambassador team attending M2020. I managed prospecting, cold outreach, demos, and closing, often pitching directly to C-level stakeholders across EMEA. The Ambassador Pilot was a standout success, where I coordinated high-quality meetings for Webhelp executives and helped shape the playbook for future event-based campaigns. I also trained junior SDRs, sharing proven frameworks like BANT and MEDDIC.
IMPACT
• Booked 30+ executive-level meetings in one month for the M2020 pilot.
• Managed sales from first contact to close across three primary SaaS/SEO tools.
• Trained and mentored new SDRs to consistently hit KPIs.
• Developed fluency in cross-cultural, multi-lingual sales engagement.
Skills
Tools
Apollo, Salesforce
Roles
Business Development Representative (BDR), Inside Sales Representative
Demand Generation
Event Based Networking, Webinars and Online Events, Cold Calling
Competencies
B2C, B2B
Sales Strategies
Outbound Sales
Other
HubSpot, Lead Generation, Customer Relationship Management (CRM), Lusha, Surfe, Marketing Tools, Canva, Client Success, Cadence Creation, B2B Sales, iOS, MacOS, Windows, Cold Outreach, Go-to-market (GTM) Strategies, Notion, Microsoft Excel, People Management, Analytics, Aircall, Sales Presentations, LinkedIn Sales Navigator, Microsoft Office, Google Workspace, Outbound Prospecting, Revenue Operations (RevOps), Growth Marketing, Sales Growth, Search Engine Optimization (SEO), Citrix
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