Andrina Pllana
Verified Expert in Sales
Sales Expert
Punat, Croatia
Toptal member since June 17, 2025
Andrina is a sales and marketing specialist with over four years of international experience driving growth for tech and SaaS companies across Europe, the US, and the Middle East. She's fluent in five languages and skilled in Salesforce, HubSpot, Zendesk, Apollo, and LinkedIn Sales Navigator. Andrina brings a mix of strategic thinking, creativity, and cross-cultural communication to every project.
Expertise
- Apollo
- B2B Marketing
- B2B Sales Management
- HubSpot
- Market Research
- Salesforce
- Salesloft
- ZoomInfo
Work Experience
B2B Sales Representative
Ninja Play Fitness LLC
- Generated a comprehensive database of qualified B2B leads across the hospitality and fitness sectors, including hotels, gyms, and wellness centers.
- Developed and executed outreach strategies through email, LinkedIn, and cold calling to build strong client engagement.
- Built and maintained a consistent sales pipeline, identifying and nurturing opportunities from initial contact through closing.
- Established relationships with key decision-makers in the U.S. fitness and hospitality industries to drive business growth.
- Provided market insights and competitive feedback to refine sales tactics and improve positioning within the U.S. market.
- Managed the full sales cycle independently, from lead generation to negotiation and deal execution.
- Utilized CRM platforms to organize leads, monitor progress, and streamline communication across the sales process.
Sales Outreach Expert
Nexuus LLC d/b/a Performerly.ai
- Generated over 200 qualified outbound leads in a three-month period, increasing the sales pipeline by 35%.
- Booked an average of 15-20 high-value meetings per month with key decision makers across European markets.
- Implemented structured follow-up processes, resulting in a 25% higher prospect engagement rate.
- Analyzed outreach metrics and feedback to optimize messaging, improving cold email response rates by 18%.
- Collaborated with marketing to align messaging and target audience, increasing conversion from lead to meeting by 20%.
- Maintained detailed CRM records, ensuring all prospect activity and outcomes were accurately tracked for future campaigns.
B2B Full-cycle Sales Representative
Ninja Play Fitness LLC
- Built a targeted US commercial fitness and hospitality lead database by identifying and qualifying gyms, hotels, and fitness facilities, increasing outbound reach and prospect coverage.
- Executed high-volume outbound sales outreach, including cold calling and email campaigns, consistently engaging decision-makers such as gym owners, hotel procurement managers, and facility directors.
- Generated a qualified B2B sales pipeline by converting cold prospects into active opportunities through structured discovery calls and needs-based selling.
- Managed the full sales cycle from initial contact through opportunity qualification, maintaining clear pipeline visibility and forecasting.
- Established repeatable lead qualification criteria, improving conversion efficiency from first contact to sales-ready opportunity.
- Leveraged CRM tools to track outreach activity, pipeline progression, and conversion metrics, ensuring accurate reporting and data-driven decision-making.
Sales Expert
Julien Gomes
- Generated 150+ qualified outbound leads per month through targeted LinkedIn and email cold outreach across HR, talent acquisition, and engineering leadership roles in the US and UK markets.
- Validated ideal customer profiles by researching and qualifying companies based on hiring volume, technical roles, and interview maturity, increasing demo relevance and conversion rates.
- Scheduled 20–30 discovery calls and product demos with decision-makers, including heads of talent, recruiters, and CTOs, supporting early-stage product validation.
- Refined outbound messaging through objection analysis and A/B testing, improving response rates by 25–40% over the initial outreach baseline.
- Tracked and analyzed outreach performance using lightweight CRM tools (Google Sheets), identifying patterns in messaging, job titles, and industries that influenced reply and booking rates.
- Identified key buying signals and objections during early conversations, feeding structured feedback to founders and product teams to inform MVP positioning and roadmap decisions.
Full-cycle Sales Expert
Clenzora Pty Ltd
- Drove market expansion efforts across Australia and the Middle East, generating a consistent pipeline of qualified leads within the first 60 days of operation.
- Closed high-ticket B2B deals averaging $10,000 per sale, achieving up to 15% commission per transaction through persuasive product demonstrations and tailored sales pitches.
- Executed over 100 cold calls and outreach campaigns weekly, effectively converting prospects in the car wash and detailing industry into long-term clients.
- Collaborated with the sales team to refine scripts and presentations, resulting in a 25% increase in call-to-close conversion rates.
- Presented innovative Japanese-engineered cleaning technology to business owners, clearly communicating ROI and operational efficiency benefits.
- Established strategic relationships with key distributors and automotive service providers, expanding brand presence across multiple regions.
Enterprise Sales Development Representative (Compliance & Risk Focused) for a SaaS Venture (Global)
Getroz
- Generated qualified pipeline across North America, EMEA, and APAC by prospecting C-level executives in compliance, risk, and IT security, exceeding monthly SQL targets by 120%+ consistently.
- Established meetings with Fortune 500 and mid-market firms, including CFOs, CISOs, and audit leaders, driving multi-stakeholder engagement in complex compliance sales cycles.
- Researched and mapped target accounts using Salesforce, ZoomInfo, and LinkedIn Sales Navigator, creating customized outreach strategies that increased response rates by 35%.
- Partnered with account executives on enterprise opportunities, contributing to closed ARR exceeding $1.2 million annually.
- Translated regulatory frameworks (SOC 2, ISO 27001, FedRAMP, CMMC, GDPR, HIPAA) into business value during discovery calls, positioning the SaaS platform as a trusted compliance automation solution.
- Collaborated with marketing to A/B test messaging and sequences, improving email open rates to 45% and call-to-meeting conversion by 20%.
Sales and Marketing Specialist
Refive
- Generated and qualified new B2B leads through targeted digital outreach and networking initiatives, contributing to a measurable increase in inbound inquiries for branding, web development, and marketing services.
- Developed and executed multi-channel marketing campaigns (social media, email marketing, and SEO) that improved brand visibility and supported the agency’s portfolio of over 700 completed projects across diverse industries.
- Built and maintained strategic client relationships, collaborating with cross-functional teams (design, development, and marketing) to deliver tailored solutions that strengthened long-term partnerships and repeat business.
- Identified and pursued new business opportunities, presenting customized proposals and service packages that aligned with client objectives and agency growth goals.
- Analyzed campaign performance and customer engagement metrics, optimizing marketing strategies to increase conversion rates and enhance ROI for digital marketing initiatives.
- Coordinated branding and promotional initiatives, including website launches, social media campaigns, and content marketing strategies, to expand client reach and improve digital presence.
- Supported sales pipeline management by tracking leads, preparing presentations, and assisting with negotiations, helping accelerate deal cycles and close new client contracts.
- Collaborated with creative and technical teams to ensure seamless delivery of marketing, web, and branding projects that met client expectations and strengthened brand reputation.
Client Business Representative
Lionstep
- Prospected and qualified over 300 B2B leads monthly across DACH and international markets, using tools like LinkedIn Sales Navigator and Apollo to build high-conversion pipelines.
- Scheduled and coordinated an average of 15+ discovery calls per week for senior sales reps, contributing to a 20% increase in qualified opportunities quarter over quarter.
- Customized outreach campaigns using email and LinkedIn automation, boosting response rates by 35% through A/B tested messaging and persona-driven communication.
- Maintained CRM hygiene in Salesforce and HubSpot, ensuring 100% data accuracy for reporting and forecasting, which improved sales operations efficiency.
- Collaborated closely with marketing and account executives to align messaging, ensuring a consistent brand voice across all touchpoints and increasing lead-to-opportunity conversion by 18%.
- Researched and identified ideal customer profiles in verticals like tech, finance, and manufacturing, accelerating time-to-engagement by 25%.
- Adapted outreach strategies based on regional and industry-specific needs, helping penetrate three new market segments within six months.
- Tracked and analyzed outreach performance weekly, using data to optimize outreach sequences and improve key metrics such as open rates and meeting booked rates.
Project History
Sales Strategy Consultancy
Adapted Voestalpine's sales strategy during the pandemic by implementing remote processes and digital tools, boosting customer engagement by 20% and strengthening market position by 25%.
This project involved strengthening the company’s competitive position in existing and emerging markets by 25%. I adapted sales strategies to meet evolving customer needs during the crisis, ensuring continuous sales
performance. I also implemented remote sales processes and developed new communication strategies, resulting in a 20% increase in customer engagement.
In addition, I leveraged digital tools and technology to maintain strong client relationships, fostering trust and loyalty in uncertain times. I ensured flexibility and innovation within the sales team, leading to a 15% improvement in team resilience and productivity despite challenges.
Business Development and Market Strategy
Led market expansion and strategic partnerships, driving a 15% increase in market presence and a 20% growth in market share by developing data-driven entry strategies that boosted competitive positioning by 18%.
This project entailed driving market expansion efforts and identifying and capitalizing on new opportunities, which led to a 15% increase in market presence. I also built strategic partnerships that resulted in a 20% growth in the company’s market share in targeted regions. In addition, I analyzed industry trends and customer needs to develop and implement successful market entry strategies, enhancing the company’s competitive position by 18%.
Market Development and Product Expansion
Expanded Loxone's product range and identified five new target markets, driving a 30% increase in market reach and strengthening the company’s competitive position with a data-driven product launch strategy.
I spearheaded the expansion of the product range, resulting in a 20% increase in product offerings. I identified and targeted five new key markets, contributing to a 30% growth in market reach. The project also involved developing and implementing a product introduction strategy aligned with market demands, strengthening the company’s competitive position in existing and emerging markets by 25%.
Education
Bachelor's Degree in Global Sales and Marketing
University of Applied Sciences Upper Austria - Steyr, Austria
Bachelor’s Degree (Erasmus) in Business Administration
University of Ljubljana - Ljubljana, Slovenia
High School Diploma in Physical Therapy
Medical High School - Prishtina, Kosovo
Skills
Tools
Pipedrive
Demand Generation
Email Outreach, Cold Calling
Sales Strategies
Consultative Selling, Outbound Sales
Roles
Sales Development Representative (SDR), Business Development Representative (BDR), Customer Success, Inside Sales Representative, Account Executive
Other
HubSpot, Salesforce, Salesloft, ZoomInfo, Instantly, B2B Marketing, B2B Sales Management, HubSpot CRM, Sales Strategy, Business, Sales, Outbound Sales, Cold Calling, Sales Development Representative (SDR), Lead Generation, Sales Pipeline Management, B2B Sales, Appointment Setting, Outbound Prospecting, Sales Growth, Discovery Conversations, Inbound Sales, Product Demonstrations, SaaS, Project Management, Account Management, Business Development, Stakeholder Management, Electronic Health Records (EHR), Startups, Artificial Intelligence (AI), Marketing Automation, Sales, Sales & CRM Platforms, Full Cycle Sales, Events, Inside Sales, Relationship Based Networking, Outreach, Enterprise Sales, SaaS Sales, Demand Generation, CRM, Lead Nurturing, LinkedIn Sales Navigator, Apollo, Zendesk, Market Research, Expansion Strategy, Market Penetration, Healthcare Software, Acquisitions, B2B Lead Generation, Business to Business (B2B), B2B, Sales Pipeline Management, Customer Relationship Management (CRM), Cold Outreach, Copywriting, Enterprise Account Research, CRM Systems, Procurement, Software Sales, AI Tools, B2B Lead Generation, Deal Closure, Sales Pipelines, Marketing, Business Administration, Physical Therapy, Client Presentations, Marketing, Business to Business (B2B), B2B Marketing, Market Expansion, B2B SaaS Sales, Cold Outreach & Lead Generation, Sales Communication, HR Tech Sales Experience
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