Emma Savage
Verified Expert in Sales
Sales Expert
Orlando, FL, United States
Toptal member since November 8, 2024
Emma is a creative leader with global B2C and B2B marketing experience. She balances global consistency and local relevance, translating complex ideas into engaging brand narratives. With expertise in digital marketing across multiple channels, she delivers integrated solutions and impactful communications. Inspired by human insights and brand and tech evolution, Emma focuses on creating meaningful UX for leading global brands in the healthcare, technology, finance, and automotive sectors.
Expertise
- Brand Positioning
- Creative Direction
- Creative Strategy
- Cross-cultural Communication
- Cross-functional Team Leadership
- Digital Marketing Design
- Team Building
- Thought Leadership
Work Experience
Global Creative Director
Empiric
- Collaborated with cross-functional agency teams of 5-20 creatives and technical professionals during marketing and brand development engagements with global Fortune 50, 100, 500, and 1,000 brands. Served as the thought leader, mentor, and coach.
- Elevated Mayo Clinic's brand through innovative photography, digital presentations, and brand design, driving cohesive communication and strategic initiatives and amplifying cross-campus recognition.
- Spearheaded a turnaround strategy in Phnom Penh, Cambodia, by retraining the creative services team, leading to increased output, enhanced job satisfaction and confidence, and a 100% surge in creative productivity from the team.
- Launched the GE Healthymagination website for General Electric, China, and conceptualized a breakthrough data visualization campaign to increase engagement, beating expectations by 60% and increasing brand awareness by 15%.
- Oversaw the development of a consumer-centric brand equity website at Colgate Palmolive, driving the company's global footprint following a successful launch in China and the APAC region.
- Pioneered the first digital strategy for AMEX, Australia, by creating a multi-channel Centurion card initiative. Amplified concierge service digitally and yielded a surge in card acquisition and 11% higher engagement.
- Secured the multimillion-dollar P&G Oral Care digital business for Digitas China, collaborating with the US and China P&G teams.
Global Creative Marketing Director
Scandanavian Health Limited
- Established and trained a diverse marketing team of 12 FTEs in 10 months while developing a global brand integration strategy for corporate products and acquisitions. Managed the lifecycle of all key creative deliverables.
- Streamlined complex, large-scale projects by optimizing cross-cultural communication, unifying global creative teams, and facilitating immersive brand experiences across diverse GEO regions, enhancing engagement and brand resonance.
- Designed, developed, and implemented new global brand expression for SHL across all regions—Europe, the US, Taiwan, and China—strategically aligning the branding with the company's core values and business objectives.
- Crafted narratives that increased customer engagement by 30% in digital branding experiences for device manufacturing and smart medical devices, enhancing user understanding and product reception.
Global Creative Director, Marketing
Acer
- Collaborated with global creative teams under the direction of the global CMO, acting as a creative liaison between global marketing functions and the broader organization.
- Managed 24 direct reports while directing creative projects from concept to delivery under strict deadlines.
- Defined and executed the brand strategy, including integration for new partner affiliations and acquisitions, increasing market penetration and revenue growth.
- Revitalized global brand recognition through strategic multi-channel campaigns, fostering stakeholder agreement and unifying departmental teams. Achieved 95% on-time delivery and enhanced store designs, increasing foot traffic by 15%.
- Catalyzed Acer's entry into the gaming market by launching "Predator" with a targeted strategy, generating significant brand awareness and enthusiasm across APAC, PANAM, and EMEA regions.
- Leveraged comprehension of geographical region needs and APAC, PANAM, and EMEA requirements.
Education
Diploma in Marketing (MBA Study)
Northern Sydney Institute - Sydney, Australia
Post-graduate Diploma in Writing, Editing, and Publishing
University Of Queensland - Brisbane, Australia
Bachelor's Degree in Graphic Design
University of Newcastle - Newcastle, Australia
Certifications
Lingerie and Swimwear Design
London College of Fashion
Starting Your Own Lingerie and Swimwear Label
London College of Fashion
Ashtanga Yoga Teacher Training
Yoga Alliance, Singapore
Skills
Demand Generation
Brand Building
Competencies
B2B
Roles
Customer Success
Other
Adobe Creative Suite, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Creative Direction, Graphic Design, Typography, Art Direction, Digital Design, Storytelling, Visual Design, Illustration, Print Advertising, Print Media, Advertising, B2B Marketing, B2C Marketing, Thought Leadership, Team Leadership, Business Pitch, Creative Briefs, Creative Thinking, Creative Strategy, Photography, Brand Identity, Brand Guidelines, Content Creation, Direct Marketing, Team Building, Teamwork, Leadership, Pitch Decks, Cross-functional Collaboration, Multi-channel, Multimedia, Integrated Marketing, Integrated Campaigns, Ad Campaigns, Creative Problem Solving, Digital Media, Creative Advertising, Email Design, Team Management, Marketing Budgeting, Project Management, Stakeholder Management, Event Marketing, Trade Shows, Collaboration, Multimedia Production, Multi-tasking, Outdoor Advertising, Zoom, Skype, Executive Presentations, Market Insights, Cross-channel Marketing, Cross-cultural Communication, Cross-functional Team Leadership, B2B Partnerships, Digital Branding, Company Branding, Internal Communications, Corporate Culture, Corporate Branding, Corporate Communications, Integrated Marketing Communications (IMC), Culture Management, Team Development, Remote Team Leadership, Product Marketing, Tone of Voice, Brand Strategy, Brand Positioning, Digital Marketing Design, Ideation, Global Branding, Creative Operations & Leadership, Resource Allocation, Resource Management, Business to Business to Consumer (B2B2C), Marketing Technology (MarTech), Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G), Creativity, Product Ideation, Content Marketing, Diversity, Equity, & Inclusion (DEI), Marketing Strategy, Marketing, Marketing Leadership, Marketing Management, Brand Marketing, Marketing Communications (MarCom), Marketing Campaigns, Digital Marketing, Microsoft Office, Adobe Firefly, Figma, Writing & Editing, TV Advertising, Digital Creative Direction, Regulatory Compliance, Content Marketing Strategy, Interactive Design, Video Design, Apps, PowerPoint Design, Google Slides, Google Docs, Customer Insights, Web Design, Augmented Reality (AR), Hypebox Touchscreens, Global Digital Marketing Strategy, Social Media Content, New Products, 3D Graphics, Websites, Internet of Things (IoT), User Interface (UI), Business Proposals, Data Analytics, Account-based Marketing (ABM), Adobe, Midjourney, MURAL, Visual Identity, Consumer Branding, Copy Editing, Publishing, Copywriting, Copyright, SWOT Analysis, MBA Study, Market Research & Analysis, Clothing, Fashion Design, Dress Form, Fitting, Drape and Sculpt, Presentation Design, Client Presentations, Business Planning, Swimwear Manufacturing, Branding, Brand Design, Market Research, Desktop Publishing (DTP), Yoga, Meditation, Health, Nutrition & Supplements, Sanskrit, Creative Design, Visual Storytelling, Digital Health, Mentorship & Coaching, Elevator Pitches, Project Scoping, Video Scripts, Videos, Design, Microsoft Teams, Web App Design, UI Design, Product Branding, VR Marketing, Virtual Reality (VR), Corporate Videos, New Product Development, Proposals, Public Relations (PR), Social Media Posting, Mobile UI, Store Design, Agency Relationship Management (ARM)
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