Faz Zavahir

A growth-stage international business had fragmented sales operations across multiple European markets, with no consistent pipeline structure, forecasting, or performance visibility.

I took ownership of the commercial function, rebuilding the sales organisation by introducing structured pipeline management, clear qualification frameworks, and repeatable outbound processes. I recruited and scaled a team of 25 sales associates while aligning market expansion with a focused, high-value account strategy.

This resulted in 75% revenue growth, acquisition of over 450 clients, and a measurable improvement in pipeline accuracy and sales performance across key European markets.

The focus was on building a repeatable revenue engine rather than relying on individual performance, ensuring long-term scalability across regions.

A Series A-funded startup had no structured commercial function, no defined ICP, and no outbound pipeline. Early traction was inconsistent and not translating into predictable revenue.

I rebuilt the go-to-market foundation from the ground up, defining the ideal customer profile, restructuring messaging, and implementing a targeted outbound system using Clay and Lemlist. I also deployed a CRM-driven pipeline with clear qualification frameworks and conversion tracking.

This resulted in a consistent flow of qualified opportunities within 90 days, giving the company its first reliable commercial engine and a foundation for scalable revenue growth.

A German-market B2B business needed to accelerate enterprise contract acquisition and establish a scalable partner ecosystem to support growth.

I led the full enterprise sales cycle, from prospecting through to multi-stakeholder negotiation with C-suite decision-makers. Simultaneously, I built a strategic partner network of over 40 national and international brands to expand commercial reach and create a consistent pipeline of high-value opportunities.

This resulted in over €2 million in closed contracts across three enterprise deals, exceeding annual revenue targets by 120% and establishing a scalable foundation for continued market expansion.

The client was a B2B SaaS platform struggling with inconsistent conversions despite a steady flow of demos. The core issue was not lead volume but a disconnect between the demo narrative, buyer workflow, and post-demo follow-up.

I was brought in to diagnose and fix the conversion gap. I redefined the ICP to remove low-intent segments and aligned the demo structure to reflect how end users actually evaluated and adopted the product. Qualification criteria were tightened before demos to ensure higher intent.

Post-demo, I introduced a structured 48-hour follow-up system focused on reinforcing value, handling objections early, and guiding prospects toward a clear next step. CRM stages were rebuilt to reflect real buying behavior rather than internal assumptions.

As a result, demo-to-close conversion increased from 9% to 22%, pipeline quality improved, and sales cycles shortened due to better alignment between sales messaging and buyer expectations.

A growing technology company needed a structured outbound sales process to generate qualified meetings and create a more predictable pipeline. Existing outreach efforts lacked consistency, making it difficult to identify sales-ready opportunities and maintain momentum within the funnel.

I was brought in to execute a high-volume outbound calling strategy, engaging decision-makers across target accounts, conducting discovery conversations, qualifying opportunities, handling objections, and securing meetings for the commercial team. Alongside outbound execution, I maintained CRM discipline, tracked conversion metrics, refined qualification criteria, and provided feedback to improve targeting and messaging.

The engagement resulted in 35+ meaningful discovery conversations per day, consistent generation of qualified meetings, improved pipeline visibility, and a repeatable outbound process that supported ongoing revenue growth. This project demonstrated the ability to combine disciplined outbound execution with commercial judgment, ensuring activity translated into genuine sales opportunities rather than simply increasing call volume.