Gayane Mnatsakanyan
Verified Expert in Sales
Sales Expert
Yerevan, Armenia
Toptal member since July 11, 2025
Gayane is a business development specialist with over four years of experience helping startups and enterprises expand into the European and US markets. She specializes in high-quality lead generation, fostering long-term client relationships, and designing scalable sales strategies, with a focus on B2B software and deep tech companies. Gayane will be a great addition to any team.
Education Highlights
Expertise
- B2B Sales
- Email Campaigns
- Email Outreach
- Lead Generation
- LinkedIn Sales Navigator
- Market Research
- Pipedrive
- Sales Pipeline Management
Work Experience
Business Development Specialist
Koloni
- Built and managed an effective sales pipeline, qualifying leads, and ensuring smooth follow-ups to convert opportunities.
- Executed targeted outreach campaigns via LinkedIn, email, and automation tools, customizing messages for each market segment.
- Managed Google Ads campaigns to drive inbound leads, regularly analyzing performance data to optimize ROI.
- Used a variety of tools to mine data in a niche locker market, including Snov.io, Seamless.AI, RocketReach, ContactOut, Hunter.io, and Apollo.io.
- Organized various educational and product webinars through Livestorm, generating qualified leads for sales.
- Led a 3-person SDR team, set weekly targets, provided tools (Apollo, Lemlist, and Snov.io), and trained reps on messaging and objection handling.
Business Development Specialist
Inmood
- Started lead generation from scratch and set up HubSpot to track and organize contacts.
- Generated a $60,000 lead from cold outreach in my first month.
- Qualified leads and reached out to prospects ahead of key events such as MWC and VivaTech.
- Identified and evaluated relevant tender opportunities across multiple regions and sectors.
Business Development Intern
TCF Team
- Collaborated with the research team to gather lead data and perform targeted outreach via LinkedIn and email.
- Converted a lead into a signed contract in the second month of the internship, directly contributing to business growth.
- Gained hands-on experience in market research, outreach automation, and early-stage sales processes.
- Gained experience working in a crowdfunding agency using tools like Kickstarter and Indiegogo.
Business Development Specialist
Feedback Intelligence
- Collaborated with the head of business development to launch effective email marketing campaigns.
- Created blog content and managed LinkedIn posts to grow audience engagement.
- Launched email marketing campaigns and tracked performance to improve engagement and conversions.
Junior Researcher
Meettal
- Completed training with a research specialist and consistently found at least 50 relevant industry contacts daily, enriching the database.
- Utilized a variety of tools such as Lusha, Apollo, ContactOut, Google Advanced Search, and LinkedIn Navigator to find relevant data.
- Increased the quality of leads by 25% through targeted data mining and precise contact qualification.
Education
Bachelor's Degree in Business Administration
American University of Armenia - Yerevan, Armenia
Exchange Program in Business Administration
University of Agder - Kristiansand, Norway
Certifications
Data Analytics & Business Intelligence
Ardy Academy
Fundamentals of Digital Marketing
Google Ads Certification
Udemy
Industry 4.0 - Strategies for Success
CETYS University International
Skills
Tools
Pipedrive, Apollo
Demand Generation
Email Outreach, Cold Calling, Paid Advertising, Account Research
Competencies
B2B
Sales Strategies
Outbound Sales
Roles
Business Development Representative (BDR), Sales Development Representative (SDR), Account Executive
Other
Market Research, HubSpot, LinkedIn Sales Navigator, Email Marketing, Email Campaigns, B2B Sales, Lead Generation, Sales, Cold Outreach, LinkedIn Connect, Inbound Sales, Product Demonstrations, SaaS, Business Development, Account Management, B2B Lead Generation, Full Cycle Sales, Appointment Setting, Outbound Prospecting, Lead Nurturing, CRM, Email Sales, Management, snov.io, Seamless.Ai, Sales Pipeline Management, Analytics, lemlist, Lusha, Hunter, ZoomInfo, LinkedIn Ads, International Business, Data Cleaning, Social Media Marketing (SMM), Search Engine Optimization (SEO), Business Strategy, Go-to-market (GTM) Strategy, Marketing, Marketing Tools, Consumer Behavior, Content Marketing, Social Media Management, Conversion Rate Optimization (CRO)
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