Hebron Fekreselassie
Verified Expert in Sales
Sales Expert
Addis Ababa, Ethiopia
Toptal member since June 30, 2025
Hebron is a seasoned sales expert who generates leads and books revenue by driving meetings across SaaS, logistics, and tech. He has partnered with startups and enterprise clients, excelling in cold outreach, CRM management, and full-funnel collaboration. Known for building B2B lead pipelines from scratch, Hebron has driven over $500,000 in high-ticket deals, consistently ranked among the top SDRs, and helped launch a startup’s sales function.
Project Highlights
Expertise
- Account Management
- B2B Sales
- Business Development Representative (BDR)
- Funnel Optimization
- Inbound Sales
- Lead Generation
- Outbound Sales
- Product Demonstrations
Work Experience
Sales Development Representative
Great College Towns LLC
- Generated 100+ weekly outbound touchpoints to C-level and hiring leaders, consistently building a high-quality, multi-industry sales pipeline.
- Drove revenue growth by closing high-ticket advertising placements, contributing to guide cycles with targets up to $35,000 per university.
- Converted cold outreach into qualified demos by leveraging structured discovery and advanced objection-handling techniques.
- Executed multi-channel outbound strategies (calls, email, follow-ups) that increased response rates and accelerated pipeline velocity.
- Overcame complex objections around budget, ROI, and timing, consistently advancing prospects from initial contact to scheduled demos.
- Partnered with internal teams to craft tailored proposals and presentations, increasing deal relevance and close probability.
- Executed personalized email outreach at scale, increasing engagement by aligning messaging with each prospect’s hiring and recruitment needs.
Sales Development Representative
Talent Supply & Consulting Services
- Ranked in the top 10 % of SDRs in B2B SaaS, generating $550,000+ in high-ticket sales.
- Contributed to generating over $25,000 in new revenue through outbound prospecting, appointment setting, and effective follow-up strategies.
- Built and nurtured long-term client relationships, supporting the full sales cycle in close collaboration with closers.
- Exceeded 120% of monthly KPIs consistently by maintaining and organizing CRM data to ensure accurate reporting and forecasting.
- Cultivated and maintained relationships with 100+ prospects, enabling seamless handoffs to closers and boosting close rates by 15 %.
Sales Development Representative
Crdle
- Delivered high-volume, high-quality appointments consistently, averaging 50+ booked meetings per month, achieving a 35 % conversion rate from discovery calls to product demonstrations.
- Contributed actively to revenue pipelines by qualifying leads and aligning prospects with appropriate solutions based on pain points and goals.
- Worked directly with startups and enterprise-level clients, customizing communication and scheduling workflows to accommodate sales cycles ranging from 4 to 12 weeks.
- Optimized outbound campaigns by refining five core call scripts and objection‑handling techniques, boosting demo bookings by 20 % and maintaining 98 % CRM data hygiene.
Account Manager
Carolina Logistics
- Contributed to generating over $100,000 in new revenue by playing a key role in B2B lead generation through strategic outreach and tailored proposal development.
- Researched target accounts and industries to identify logistical pain points and position solutions with a clear value proposition.
- Improved engagement and response rates by developing and refining outreach strategies using data-driven insights from past campaigns.
- Adapted the sales approach across logistics, freight, and supply chain businesses, successfully engaging small and medium enterprises and larger shippers.
Project History
Account Manager & Outbound Engine Builder – SaaS Startup
Designed and launched a multi‑touch outbound cadence using HubSpot and SalesLoft, generating their 1st revenue, closing four enterprise deals in the 1st two months.
I architected the full outbound sales engine, from ICP definition and list building to cold email/LinkedIn cadences and follow-up sequences using HubSpot CRM and SalesLoft. Through continuous A/B testing of subject lines and messaging, I achieved a 12% response rate and converted 27% of demos booked into closed deals.
Lead Qualification & Appointment Setting
Conducted high‑volume cold calls, email campaigns, and SMS outreach for a leading insurance provider, consistently booking 10+ qualified weekly appointments.
Engaged as an appointment setting specialist under NDA for a top-tier insurance firm. I executed a multi-touch outreach strategy that combined cold calls, targeted email campaigns, and SMS follow-ups to a curated list of high-value prospects. I maintained a clean lead database using Salesforce CRM, tested different call scripts and email subject lines to find the best performers, and increased overall response rates by 20 percent. By working closely with insurance advisors, I refined our qualification criteria to schedule only high-intent meetings, accelerating the sales funnel and boosting advisor productivity.
Education
Bachelor's Degree in Marketing
St. Mary's University - Addis Ababa, Ethiopia
Skills
Tools
PhoneBurner, Apollo, Pipedrive
Demand Generation
Cold Calling, Email Outreach, Account Research
Competencies
B2B, Communication, Artificial Intelligence (AI)
Sales Strategies
Outbound Sales, Consultative Selling, Solution Selling
Roles
Sales Development Representative (SDR), Business Development Representative (BDR), Inside Sales Representative, Account Executive, Customer Success, Sales Enablement
Other
HubSpot, Cold Calling, Appointment Setting, Negotiation, Lead Generation, Sales Pipeline Management, Cold Outreach, Email Design, Sales Pipelines, B2B Marketing, Product Demonstrations, B2B Lead Generation, Sales Development Representative (SDR), Sales, Outbound Sales, B2B Sales, Outbound Prospecting, Customer Relationship Management (CRM), Cold Outreach, Appointment Setting, Sales, Inbound Sales, LinkedIn Connect, Enterprise Sales, Business Development, Account Management, Tech Sales, Startups, CRM Systems, Email Campaigns, Email Automation, Email List Building, Lead Generation, B2B Lead Generation, Instantly, HubSpot CRM, Email Marketing, Reporting, Sales Operations, Recruiting, ZoomInfo, Full Cycle Sales, Upselling, SaaS Sales, Outreach, Objection Handling, Sales Negotiations, Lead Nurturing, CRM, Client Relationship Management, Client Engagement, Business to Business (B2B), New Business Development, High-volume Outbound Sequencing, Onboarding, Strategic Account Expansion, Sales Development, Pipeline Generation, Lead Qualification, Google Sheets, Lead Management, Value Proposition, Google Workspace, Sales Process Management, Salesforce, Monday.com, Email Marketing Strategy, Marketing, Advertising, LinkedIn Sales Navigator, Copywriting, SaaS, AI Agents, Financial Services, Sales Strategy, Deal Closure, Sales Process Optimization, Team Building, AI Tools, Monday.com, HubSpot, Conversion Rate Optimization (CRO), Funnel Optimization, Customer Support, Sales Growth, Sales & CRM Platforms, Sales Management, Software as a Service (SaaS), Data, Retail Sales, Sales Leadership, Go-to-market (GTM) Strategies, Slack, A/B Testing, Analytics, Sales Pipeline Management
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