Jeffrey Aaron

Trust Your Supplier had low brand visibility despite a strong product-market fit in the EMEA procurement space. Due to gatekeepers and saturated inboxes, they had some difficulty accessing C-level decision-makers. Moreover, the existing lead pipeline also lacked qualification and prioritization, leading to inefficient sales cycles.

As a solution, I built and executed a multichannel outreach strategy using personalized LinkedIn messaging, cold emails, and video outreach. I applied BANT and MEDDIC frameworks to qualify prospects before involving account executives. I also partnered with marketing to launch HubSpot campaigns targeting procurement personas with tailored content.

Within 12 months, I built a $4+ million sales pipeline through outbound prospecting. I also secured $1+ million in proposals by generating 450+ qualified leads, converting 28 into discovery calls that contributed to $600,000 in closed deals. By handing off highly qualified leads to account executives, I accelerated deal velocity by 30% and improved campaign conversion rates by 35% through refined targeting and messaging.

GUVI required massive user onboarding in a tight 24-hour window. The challenge was reaching and educating 1st-time programmers in diverse geographies and languages and ensuring high engagement and completion rates for a 1-time global event.

As a solution, I conducted targeted outreach to student communities, tech forums, and online learning groups. I created localized messaging to drive higher registration and trust across non-English-speaking regions. I also sustained campaign coordination with marketing and operations for smooth onboarding and support during the live event.

Within a 24-hour global campaign window, I successfully onboarded and engaged 6,000+ participants, helping GUVI achieve Guinness recognition. I drove hundreds of direct signups via personal outreach across WhatsApp, email, and social platforms—achieving a 45% email-to-signup conversion in under 10 days—significantly boosting GUVI’s brand visibility and adding thousands to the top of the B2C sales funnel for follow-on product marketing.

iTraceiT experienced low market awareness of blockchain traceability solutions in traditional industries. They had limited internal resources for outbound lead generation and sales execution and complex decision-making processes involving multiple stakeholders, including compliance, procurement, and supply chain.

I conducted targeted outreach via LinkedIn Sales Navigator and via email to 60+ qualified companies. I leveraged SPIN selling and value-based storytelling to align iTraceiT with clients’ traceability, compliance, and environmental, social, and governance goals. Finally, I delivered personalized demonstrations and built business cases that emphasized ROI and regulatory readiness.

With my strategies, I built a €400,000+ sales pipeline and secured high-value meetings with C-level executives across multiple industries. I closed €110,000+ in total deals, converting inbound and outbound leads into paying clients within 2–3 month sales cycles, strengthening iTraceiT’s brand positioning as a leading blockchain-based traceability platform in the EMEA region.

At Roz’s launch, I led outbound outreach to connect with companies facing tough regulatory challenges like ISO, ITAR, FedRAMP, and OSHA. I crafted clear, engaging messages and reached out directly to compliance officers, operations managers, and regulatory teams through emails, calls, and networking. By focusing on the right prospects and actively engaging them, I created a strong pipeline of interested potential clients. This hands-on approach helped put Roz on the map, sharpened the product’s key value, and set the stage for future growth. I worked closely with marketing and sales teams to keep our outreach aligned and improve it based on results.