Juho Harmaa
Verified Expert in Sales
Sales Expert
Turku, Finland
Toptal member since March 2, 2021
Juho is a senior product and business leader with 17 years of experience building and growing innovative online businesses. His inspiration is combining technology with business and marketing to create exciting solutions customers love. He led product, design, and engineering for an award-winning event marketing platform and led the product development of a new enterprise-grade headless CDP. Juho is a problem solver, an entrepreneur at heart, and a team player.
Expertise
- Customer Data Platform (CDP)
- Data Strategy
- Digital Marketing Strategy
- HubSpot Marketing Hub
- Marketing Automation
- Product Marketing
- SaaS
- Segment.io
Work Experience
Communication and Operations Strategist (Ext. Consultant)
European CO2-recycling Biotechnology Company
- Audited the company processes, ways of work, and management practices to find and locate key improvement areas for communication and information management.
- Created and implemented a communication framework and strategy to support external and internal communication in delivering the company's CO2-recycling mission, culture, and strategy.
- Led a change management project inside the company to establish cultural cornerstones and a culture code. This included workshops with key stakeholders and employees to identify user stories, current cultural tenants, and improvement points.
Data Strategist and Product Director (Ext. Consultant)
Avaus
- Worked as a data strategist in customer projects to consult customer executives and assist them in finding and achieving their marketing and sales data potential and delivering personalization at scale.
- Guided and advised industry leaders in achieving their data and automation potential by implementing best practices in data, ML/AI, and marketing and sales activation.
- Led product marketing in the highly complex enterprise offering, delivering new customers, and increasing focus and efficiency in brand and product marketing.
- Advised the consulting company on implementing B2B SaaS product marketing best practices in their asset-based consulting offering.
- Created a product marketing and communication strategy and led the process of identifying ideal customer value propositions, defining key messages, and creating concept materials for marketing and sales teams.
- Steered the brand and concept renewal project by driving design sprints to create a more product-centric positioning for the asset-based consulting offering.
C-level Product and Product Marketing Executive
Lyyti
- Headed a productization and competitive pricing renewal project with key stakeholders in management and functions to align it to our strategy and product values. Utilized the Agile methodology, customer data analysis, and design sprints.
- Designed and implemented a data-led analytics and intelligence system with multi-platform sourcing, ETL pipeline, CDP, and analytics. This allowed us to build a 360-view of our user interactions to drive customer success and growth.
- Utilized the Agile methodology, design thinking, sprint planning, kick-off meetings, backlog refining sessions, daily standups, and post-mortems to deliver projects in tight timeframes.
- Consulted for customers and in-house operations about marketing, data management, and analytics. Led projects to integrate with CRM and HRM software like Pipedrive, marketing automation platforms, and customer data platforms (CDPs).
- Led a highly satisfied cross-functional team of 20+ people with an eNPS of over 60, demonstrating organizational behavior (OB) expertise. The team included people working in product management, product marketing, design, and other fields.
- Advised and organized multiple successful requests for proposals (RFPs), including governmental and intergovernmental organizations and Fortune 500 companies.
- Headed and collaborated with other management team stakeholders and team leads to create an employee playbook with standard best practices, guidelines, and rules to improve culture and employee onboarding.
C-level Marketing and Product Executive
Lyyti
- Collaborated with internal stakeholders to build growth marketing strategies to grow the company from a national success story to a respected international player, exceeding the Rule of 40 every year.
- Led a cross-functional team of marketing, product, design, development, and operations.
- Implemented marketing automation, A/B-testing, and analytics platforms and processes, such as HubSpot, GA, GTM, VWO, and Hotjar, to create data-driven content and inbound marketing operations.
Marketing Manager
Lyyti
- Managed marketing operations and growth, sales enablement, and other daily operations.
- Handled search engine optimization (SEO), search engine marketing (SEM), and performance marketing operations.
- Utilized paid and organic channels and lead generation.
Chief Executive Officer (CEO)
Greenhost, Ltd.
- Led a team of five employees and took part in all of the company's daily operations regarding sales, marketing, support, and technical duties.
- Built strong values and caring culture for the company and its employees.
- Established the company as the first zero-emission hosting company in the Nordics.
Entrepreneur
I-nom Network Solutions
- Founded my first company, which dealt in web hosting and web design, at the age of 17.
- Gained my first customers from partnerships and content marketing.
- Grew the company to be one of the largest nationwide before selling the business.
Education
Master of Science Degree in Marketing
University of Turku - Turku, Finland
Bachelor of Science Degree in Marketing
Turku School of Economics - Turku, Finland
Certifications
SEO Certification
HubSpot Academy
Google Analytics Certification
Google Data Analytics
Inbound Marketing Certified
HubSpot Academy
Skills
Tools
Pipedrive
Roles
Customer Success
Other
Segment.io, Slack, Google Docs, Business to Business (B2B), Marketing Automation, Data Strategy, Product Marketing, Digital Marketing Strategy, SaaS, Marketing, Digital Marketing, Web Marketing, Go-to-market Plans, User Experience (UX), Marketing Plans, Marketing Strategy, HubSpot Marketing Hub, Amplitude, Business to Consumer (B2C), Customer Data Platform (CDP), Funnel Optimization, Brand Marketing, Marketing Analytics, Digital Marketing Best Practices, Agile, Branding, Search Engine Optimization (SEO), Lead Generation, Funnel Marketing, Social Media Strategy, Digital Media, Content Strategy, Writing & Editing, Chief Marketing Officer (CMO), Consulting, Coaching, Startups, Intercom, Marketing Materials, Sales Management, Salesforce Marketing Cloud, Google Analytics, Content Marketing, Mixpanel, Customer Acquisition, Customer Acquisition Cost (CAC), Personalization, SaaS Product Marketing, Data-driven Marketing, Growth Marketing, Project Management, Communication Strategy, Change Management, Business Transformation, Culture Management, SEO Tools, SEO Content, Google SEO, Local SEO, Search Engine Marketing (SEM), Keyword Research, Social Media Content, Content Creation, Content Management, Content, Competitive Pricing, Organizational Behavior (OB), User Stories, Post Sales Consulting
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring