Kata Török-Pál
Verified Expert in Sales
Sales Expert
Budapest, Hungary
Toptal member since February 8, 2022
Kata is a strategic thinker with over 15 years of experience in digital marketing and consulting for O2, Disney, Nespresso, and Mercedes Benz. Qualified in project and product management, she holds a master's degree in business administration and is passionate about using the latest technologies to enhance customer journeys and maximize revenue. Kata has led international, cross-functional marketing teams, creating outstanding marketing strategies through her unique blend of skills.
Expertise
- Agile Product Management
- Artificial Intelligence (AI)
- Brand Strategy
- Business Consulting
- Business Strategy
- Digital Marketing Strategy
- LinkedIn Marketing
- Marketing Strategy
Work Experience
Marketing Expert
Toptal
- Developed digital marketing strategies focused on conversion rate optimization, leading to significant client engagement and satisfaction.
- Led high-impact digital initiatives and strategic partnerships with major corporations, driving significant advancements in their digital landscape and establishing a record of successful, high-stakes project management.
- Handled the development and optimization of digital platforms, significantly enhancing online conversion rates through strategic improvements.
- Managed diverse, cross-functional teams, fostering collaboration and efficiency in delivering project goals.
- Kept abreast of cutting-edge technologies, including AI, applying innovative solutions to meet evolving digital needs and challenges.
Head of Digital Capabilities
Yettel.Hungary
- Led the product strategy for digital channels in a team of 12, handling the development and performance of the Yettel webshop and the self-care and mobile apps, all receiving several hundred users monthly.
- Supported Yettel's digital transformation program with a team of four colleagues, translating and upgrading user journeys for a new IT stack.
- Managed the development of several web and mobile applications, focusing on customer experience, online conversion, and future-proof technology.
Head of Client Services
Support Services Group
- Led product development tasks in a team of five colleagues.
- Launched a wide range of successful digital products, including web platforms, mobile apps, custom software, and SaaS solutions, focusing on improving customer experience and maximizing revenue.
- Handled project and account management tasks within a team of 12 colleagues, implementing and continuously improving business processes and digitalization programs.
- Provided consulting services for various clients, including fintech and eCommerce companies.
- Nurtured and grew key accounts by building valuable relationships with C-level decision-makers and represented the company at industry conferences by giving talks about new technologies.
- Coordinated complex programs with a diverse range of stakeholders, including business decision-makers, tech teams, UX designers, and marketing and legal staff.
Education
Master's Degree in Business Administration (MBA)
Queen Mary University - London, United Kingdom
Bachelor's Degree in Business Administration
University of London - London, United Kingdom
Certifications
Generative AI Overview for Project Managers
Project Management Institute (PMI)
Google Cloud Digital Leader
Google | via Coursera
Professional Scrum Product Owner I (PSPO I)
Scrum.org
Project Management Professional (PMP)
Project Management Institute (PMI)
Social Media Certification
Hootsuite Academy
Skills
Tools
Salesforce
Competencies
B2B, Communication, Artificial Intelligence (AI), eCommerce
Roles
Customer Success
Demand Generation
Paid Advertising
Other
Hootsuite, Google, Linkedln, Digital Marketing, Business Strategy, Innovation, Digital Innovation, Marketing Strategy, Brand Strategy, Business to Business (B2B), Consulting, Marketing, Digital Marketing Strategy, Go-to-market (GTM) Strategy, Product Management, Agile Marketing, Project Management, Agile Project Management, Social Media Marketing (SMM), Search Engine Optimization (SEO), Content Marketing, Email Marketing, Agile Transformation, Digital Transformation, Team Leadership, Cross-functional Team Leadership, Business Consulting, Business Processes, Customer Journey, Customer Support, Scrum, Agile Coaching, Agile Product Management, Roadmaps, Branding, Social Media, Marketing Tools, Project Scoping, Project Planning, LinkedIn Ads, Brand Marketing, Conversion Rate Optimization (CRO), User Experience (UX), Growth Marketing, Content Marketing Strategy, Marketing Analytics, Personal Branding, B2B Marketing, Brand Positioning, Business Models, Market Positioning, B2B Lead Generation, Inbound Marketing, Advertising, Agency, Copywriting, SEO Content, Web UX, Digital Branding, Digital Campaigns, Team Management, Corporate Communications, Content Writing, Writing & Editing, Article Writing, Blogs, Blogging, Organic Social Media, Digital Storyboards, Scriptwriting, Monetization Models, Market Entry, Market Research, Marketing Mix, Keyword Analysis, Stakeholder Management, Social Media Content, Social Media Management, Keyword Research, Content Strategy, Video Editing, Sales, SEO Copywriting, Content Management Systems (CMS), SEO Writing, Customer Acquisition, Growth Strategy, Email Content, Web Content, Digital Agencies, Content Creation, Social Media Strategy, YouTube, Brand Identity, Storytelling, Pitch Decks, Value Proposition, B2C Marketing, eCommerce Marketing, Integrated Marketing Communications (IMC), HubSpot, Business Administration, Brand Consulting, Economics, Data Analytics, Human Resources (HR), Psychology, Search Engine Marketing (SEM), Email Marketing Strategy, LinkedIn Marketing, Digital Media, Process Development, Change Management, SaaS, Marketing Cloud, Google Cloud Functions, Scrum Master, Brand Design, Marketing Automation, Data Analysis, Generative Artificial Intelligence (GenAI), AI Marketing, Email Marketing Automation, Google Ads, Mailchimp, Pay-per-Click (PPC), Ad Optimization, Facebook Ads, Wix, Sales & CRM Platforms, CRM Systems, Customer Relationship Management (CRM), Sales Effectiveness, Outreach, Growth Model, BCG Matrix, Balance Scorecards, Magic Quadrant, Radar Chart, Raw Data Analysis, Account-based Marketing (ABM), Cold Emailing, Lead Generation, Ad Campaigns, Paid Media, Public Relations (PR), Meta Ads, Market Sizing, Monetization, Google Analytics, Paid Search, Google Paid Ads, Facebook Ads Manager, SEO Backlinking, Wrike, Microsoft, Link Building, AI-based Content SEO, TikTok, Graphic Design, Startups, Sprinklr, Databases, Google SEO, Yoast SEO, SEO with AI, HubSpot Marketing Hub, Rebranding, Display Advertising, Google Display Network, Google Search Console, B2B Partnerships, Shopify, Business to Government (B2G), Press Releases, Transportation & Logistics, Digital Marketing Design
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