Nancy Ezzat
Verified Expert in Sales
Sales Expert
Cairo, Cairo Governorate, Egypt
Toptal member since August 19, 2024
Nancy is a dynamic marketing manager with a proven track record of driving brand growth and sales. She excels in developing and executing marketing strategies from ideation to implementation. An experienced leader of cross-functional teams, Nancy focuses on enhancing customer experience and fostering collaboration. Proficient in data analysis, she leverages insights for product growth and manages marketing activities across the funnel.
Expertise
- B2B Marketing
- Business Strategy
- Customer Retention
- Customer Success
- Digital Marketing Strategy
- Marketing
- Pharmaceutical Marketing
- Team Leadership
Work Experience
Marketing Manager
Swift Act
- Developed and executed comprehensive marketing strategies and tactics aligned with the brand identity and sales objectives.
- Led and managed the marketing team through concept development to the successful implementation of marketing campaigns.
- Launched and maintained a strong online brand reputation through effective digital marketing efforts.
Growth Manager
O7 therapy
- Constructed a comprehensive customer journey map and identified key areas for improvement across diverse customer segments.
- Led and executed growth initiatives to enhance customer experience and drive acquisition, activation, retention, revenue, and referrals across the core customer base.
- Managed and optimized the entire marketing funnel, encompassing social media, search engine optimization (SEO), in-app push notifications, email marketing, and content strategy.
- Oversaw media buying and data analysis operations to maximize return on investment (ROI) and inform marketing decisions.
- Leveraged data analytics to uncover actionable insights and optimize product growth strategies.
Growth Lead
O7 Therapy
- Achieved a 30% increase in company sales within six months through strategic initiatives.
- Headed cross-functional teams to identify and address customer experience gaps for three primary target audiences.
- Developed and implemented a robust data model to analyze customer data and inform strategic decision-making.
Senior Customer Success Manager
Tarjama
- Developed and implemented a comprehensive customer success business process for Tarjama, encompassing the entire customer journey across multiple departments.
- Managed and nurtured a high-value B2B client portfolio, including leading financial, consulting, and legal firms, serving as the primary point of contact between Tarjama and industry giants such as McKinsey, PWC, and BCG.
- Collaborated with the sales team to drive customer acquisition and integrate customer success strategies into core operations while contributing to product development initiatives.
Enterprise Account Manager
An Online Freelance Agency
- Served as the primary point of contact and managed a robust B2B portfolio for the company.
- Collaborated effectively with the sales team to drive client acquisition and expansion.
- Developed and implemented a successful enterprise account management program to enhance customer satisfaction and loyalty.
- Integrated customer success strategies into core operations to improve customer experience and retention.
Business Development and Marketing Manager
Scienup
- Developed and executed comprehensive marketing strategies and tactics aligned with brand identity and sales objectives.
- Headed and managed the development and implementation of marketing campaigns from concept to completion.
- Established and maintained a strong online brand reputation through effective digital marketing efforts.
- Created and implemented a successful social media strategy to increase brand visibility and engagement.
- Developed and executed sales strategies and tactics to drive revenue growth.
Project Manager
Pyromedia Studios
- Managed and executed a variety of below-the-line (BTL) projects from inception to completion.
- Optimized project timelines and resource allocation by developing detailed project plans and assigning tasks based on team members' expertise.
- Facilitated effective communication with external vendors and internal management to ensure project success.
Marketing Manager
DigiSay
- Developed and executed integrated communication strategies and tactics aligned with brand identity and sales goals.
- Contributed to the development of comprehensive public relations and communications plans for clients.
- Managed and grew an influencer marketing client portfolio.
- Oversaw and implemented a wide range of marketing materials, including website content, pitch decks, email templates, and social media campaigns.
Account Manager
DigiSay
- Managed a portfolio of nearly 40 client accounts, serving as the primary point of contact between clients and the company.
- Built and maintained strong client relationships through consistent communication, reliable product delivery, and trust building.
- Contributed to marketing and advertising efforts by generating creative content ideas for social media and developing compelling sales pitches.
- Demonstrated leadership skills by effectively managing and mentoring an account executive.
Project Manager
TFA Signs
- Managed and delivered outdoor advertising projects from concept to completion, exceeding client expectations.
- Demonstrated strong project management skills by developing comprehensive project plans, assigning tasks effectively, and ensuring timely delivery.
- Built and maintained strong relationships with external vendors and internal stakeholders to drive project success.
Project and Medical Manager
Caduceus Lane
- Led and developed a high-performing team of four medical scientific liaisons.
- Ensured successful project execution through effective collaboration with cross-functional teams.
- Oversaw the development of high-quality marketing materials by managing a team of medical writers.
Education
Bachelor's Degree in Pharmacy
Alexandria University - Alexandria, Egypt
Skills
Tools
Salesforce
Roles
Customer Success
Demand Generation
Paid Advertising
Other
ClickUp, Pharmaceuticals, Pharmaceutical Marketing, Healthcare, Marketing Strategy, Marketing, Digital Marketing Strategy, Digital Marketing Best Practices, Customer Retention, Growth Strategy, Customer Acquisition Cost (CAC), Project Planning, Project Lifecycle, Customer Experience, Business Design, Business Strategy, Branding, Growth Marketing, Lead Generation, Digital Marketing, Startup Marketing, Go-to-market (GTM) Strategy, Conversion Rate Optimization (CRO), Data Analysis, Data Analytics, Brand Marketing, Brand Awareness, Digital Strategy, Social Media Marketing (SMM), Asana, Team Leadership, B2B Marketing, Customer Acquisition, Business Development, Sales, Public Relations (PR), Project Design, Project Management, Social Media Management, Social Media Strategy, Social Media Content, LinkedIn Marketing, SaaS Product Marketing, Launch Strategy, A/B Testing, Conversion Rate, Facebook Marketing, Marketing Analytics, Brand Strategy, Content Marketing, Inbound Marketing, Customer Relationship Management (CRM), Healthcare Services, Search Engine Optimization (SEO), Influencer Marketing
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