Pooja Ramesh
Verified Expert in Sales
Sales Expert
Bengaluru, Karnataka, India
Toptal member since July 30, 2025
Pooja is a B2B SaaS sales expert specializing in outbound strategy, lead qualification, and pipeline growth. With a track record of exceeding targets and crafting high-converting outreach campaigns, she turns cold prospects into loyal clients. Pooja's proactive, data-informed approach consistently delivers revenue impact across fast-paced sales teams. She thrives in dynamic environments, adapts quickly, and leverages insights to unlock hidden opportunities and drive consistent sales performance.
Expertise
- B2B Sales
- Business Development
- CRM Systems
- Enterprise Data-pain Discovery
- Inside Sales
- Lead Generation
- Outbound Prospecting
- Outbound Sales
Work Experience
Sales Development Representative, Mid-market and Enterprise
LeadSquared
- Won the Spotlight Award at LeadSquared for exceeding outbound targets and consistently driving high-quality pipeline across multiple regions.
- Spearheaded outreach for key enterprise accounts, securing meetings with Fortune 500 decision-makers and influencing $1+ million in new pipeline opportunities.
- Revamped a failing outbound strategy by implementing data-driven personalization that increased qualified demo bookings by four times in six weeks.
- Headed a cross-functional initiative to optimize lead qualification, reducing sales cycle time by 35% and increasing conversion rates by 50% within one quarter.
Project History
Apollo Enterprise Campaign
Spearheaded a high-impact demand generation campaign targeting banking, financial services, and insurance (BFSI) enterprise accounts, resulting in a fourfold increase in SQLs and multiple high-value conversions.
The Apollo Campaign was a flagship initiative aimed at accelerating enterprise pipeline growth within the BFSI sector.
As the campaign lead, I developed a multi-channel strategy combining email, LinkedIn account-based marketing (ABM), and personalized sales outreach.
The campaign was crafted around deep audience segmentation, highly personalized content journeys, and strong collaboration between marketing and sales. I oversaw the end-to-end execution, including audience profiling, messaging frameworks, campaign automation, and real-time performance optimization.
RESULTS
• Fourfold increase in marketing- and sales-qualified leads from Tier 1 enterprise BFSI accounts.
• Two major closed/won deals with banks.
Playbooks developed during Apollo are now used as a model for future go-to-market (GTM) initiatives across verticals.
This project demonstrated how precise targeting, storytelling, and alignment with sales can drive real pipeline impact in complex, high-value markets.
Skills
Demand Generation
Cold Calling
Sales Strategies
Outbound Sales, Solution Selling
Roles
Sales Enablement, Sales Development Representative (SDR)
Other
Customer Relationship Management (CRM), Multithreading, Enterprise Data-pain Discovery, Marketing, Campaign Marketing, Email Marketing, Marketing Automation, Lead Generation, Cross-functional Collaboration, Sales Pipeline Management, B2B Enterprise Sales, Deal Closure, Account Mapping, Fortune 200, Challenger Delivery, Command of the Message, Personalization, Cadence, Outbound Prospecting, Business Development, CRM Systems, B2B Sales, Inside Sales, Negotiation, Cross-functional Orchestration, Account-based Marketing (ABM), Strategic Prospecting, Stakeholder Management, Buyer Persona Development, Sales & Marketing Alignment, Process Discipline, Customer Relationship Management (CRM) Hygiene, Appointment Setting, Sales, Cold Outreach, Account Management
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