Rucha Patel
Verified Expert in Sales
Sales Expert
Vancouver, BC, Canada
Toptal member since July 18, 2025
Rucha is a high-performing sales expert with full-cycle B2B experience across coworking and hospitality. At WeWork, she exceeded 117% of quota, closing $4.2+ million in workspace and SaaS sales to startups and enterprise clients. At ITC Hotels, she surpassed 112% of targets, driving $3.6+ million in high-value event and venue sales to Fortune 500 companies. Rucha brings a consultative mindset, strong CRM discipline, and a passion for solving business problems.
Project Highlights
Certification Highlights
Expertise
- B2B Sales
- Cold Calling
- Email Outreach
- Lead Generation
- Outbound Prospecting
- SaaS Sales
- Sales Pipeline Management
- Salesforce
Work Experience
Senior Associate, Inside Sales
WeWork
- Exceeded 117% of quota, closing $4.2+ million in workspace and SaaS sales to startups, small and medium enterprises (SMEs), and enterprise clients.
- Earned the "Pitch Perfect – Q1 2023" award for top regional performance in lead qualification.
- Owned full-cycle sales for early-stage startups, handling discovery to close, while qualifying enterprise leads for account executives.
- Led outbound prospecting through 60-80 cold calls per day, LinkedIn sequences, and personalized email outreach.
- Booked and conducted discovery consultations that converted marketing qualified leads (MQLs) to sales qualified leads (SQLs) using the BANT framework.
- Reactivated a dormant pipeline through re-engagement campaigns, growing qualified leads by 21% in Q4.
- Used Salesforce CRM to log activity, personalize follow-ups, and accelerate deal momentum.
Sales Executive
ITC Hotels
- Closed $3.6+ million in full-cycle enterprise sales, exceeding 112% of target for clients like Accenture, Novo Nordisk, and IPL.
- Led full-cycle sales, from qualifying leads and hosting on-site walkthroughs to closing contracts.
- Conducted high-impact discovery to align proposals with client goals, timelines, and decision criteria.
- Influenced senior stakeholders to accelerate approvals, driving shorter sales cycles and higher close rates.
- Maintained pipeline discipline through CRM tracking and proactive follow-ups to prevent deal slippage.
- Partnered with operations and finance teams to deliver seamless post-sale execution and repeat business.
Project History
Full-cycle B2B Sales Pipeline Growth at WeWork
Closed $4.2+ million in sales across startups and enterprises, achieving 117% of quota through strategic outreach and discovery-led selling.
At WeWork India, I managed the full sales cycle for a diverse portfolio of clients, including startups, SMEs, and enterprise firms. My day-to-day included prospecting through cold calls and LinkedIn, qualifying leads using the BANT framework, booking demonstrations, and handling objection management through to close.
Additionally, I revived dormant leads through targeted re-engagement campaigns, boosting SQLs by 21% in Q4. I used Salesforce CRM to track deal progression, personalize outreach, and drive pipeline momentum. This project refined my skills in consultative selling, quota attainment, and building scalable sales systems.
High-ticket Hospitality Sales for Fortune 500 Clients at ITC Hotels
Closed $3.6+ million in B2B sales, exceeding 112% of target through relationship-driven enterprise selling to clients like Accenture and Novo Nordisk.
As a sales executive at ITC Hotels, I managed high-value banquet and venue bookings for large-scale corporate events. I was responsible for qualifying leads, conducting client walkthroughs, aligning proposals with business goals, and negotiating contracts. This included navigating stakeholder hierarchies and fast-tracking approvals to shorten deal cycles.
My efforts led to repeat business from top clients and built long-term relationships rooted in service excellence. I also collaborated cross-functionally with operations and finance to ensure smooth post-sale delivery.
Certifications
Salesforce Sales Development Representative Professional Certificate Program
Salesforce | via Coursera
Skills
Tools
Salesforce, Apollo
Demand Generation
Cold Calling, Email Outreach, Event Based Networking
Competencies
B2B
Sales Strategies
Outbound Sales, Request for Proposal (RFP)
Roles
Sales Development Representative (SDR)
Other
Lead Generation, Outbound Prospecting, SaaS Sales, B2B Sales, Sales Pipeline Management, Sales, Google Workspace, Microsoft Office, Ozontel, Cold Outreach, KPI Attainment, Enterprise Sales, Lusha, Customer Relationship Management (CRM), RocketReach, LinkedIn Sales Navigator
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