Sami Madi
Verified Expert in Sales
Sales Expert
Valencia, Spain
Toptal member since June 19, 2026
Sami is a B2B sales and GTM operator with 12 years across SaaS, fintech, eCommerce, and services. Founder of WeFlair, he has sold and delivered 20+ client engagements, built revenue systems from zero, supported two startup exits, and is strongest where complex products need simple positioning, a sharper pipeline, and someone who can turn cold markets into real conversations.
Project Highlights
Expertise
- B2B Ads
- Business Development
- Enterprise Sales
- Go-to-market (GTME) Engineering
- Lead Generation
- Pipeline Generation
- Sales Automation Tools
- Sales Development
Work Experience
Co-founder and Principal GTM Operator
WeFlair
- Built and sold GTM, sales enablement, automation, and growth systems across 20+ clients, spanning account research, prospecting, discovery, proposals, onboarding, delivery, retention, and account growth.
- Led client-facing sales conversations with founders, commercial leaders, revenue teams, eCommerce operators, and technical buyers. Translated broad business problems into buyer pain, business cases, and next steps.
- Built repeatable systems around ICP research, segmentation, CRM workflows, call prep, tailored proposal pages, follow-up logic, dashboards, handoffs, and weekly performance reviews.
- Created sales enablement assets, including account briefs, talk tracks, discovery prompts, objection handling, FAQs, competitive teardowns, launch materials, and source-of-truth playbooks.
- Managed an 8-person delivery team across GTM strategy, outbound, automation, CRM workflows, paid growth, lifecycle, reporting, and client delivery.
- Built an enterprise GTM and sales intelligence layer for a $50 million ARR payment orchestration platform selling into airlines, hospitality, OTAs, mobility, and enterprise commerce.
Enterprise GTM and Sales Intelligence Partner
CellPoint Digital
- Built a signal-led GTM engine for CellPoint Digital, a $50 million ARR enterprise payment orchestration platform selling into airlines, hospitality, OTAs, mobility, and enterprise commerce.
- Diagnosed the core sales problem: demand existed, but buyer intent, paid acquisition, account research, and seller prioritization were scattered across disconnected systems.
- Mapped the market across airlines, travel groups, hospitality, mobility, and commerce accounts, then segmented opportunities by tier, region, fit, urgency, and revenue potential.
- Scored 181 airline accounts using timing, fit, urgency, revenue potential, responsiveness, spend signals, RFP movement, hiring activity, and live market triggers.
- Generated 300+ actionable buying signals across payments, visitor behavior, RFP activity, expansion, customer movement, financial signals, and operational triggers.
- Built Signalsphere, a prioritization layer that refreshed target accounts weekly and showed which accounts were warming up, why they mattered, and what changed.
- Connected Clay, n8n, AI agents, CRM workflows, enrichment, routing, alerts, contradiction checks, dashboards, and reporting into one seller-action workflow.
- Created account playbooks, talk tracks, discovery prompts, objection handling, prioritization logic, and messaging for commercial, technical, and operational buyers.
- Gave a 36-person enterprise sales team a clear operating system for who to contact, why now, what value to lead with, and how to move from signal to conversation.
- Surfaced €100+ million in pipeline visibility, influenced two Tier 1 airline opportunities, increased qualified traffic 3x, removed €24,000+ in annual ad waste, and delivered over 60x estimated ROI.
Growth and Revenue Systems Partner
Harrier Trail Running
- Built a full-stack DTC growth engine across paid search, shopping, Meta, Klaviyo, Shopify, GA4, GTM, Merchant Center, Conversions API, and Zendbox.
- Rebuilt Google Ads and shopping from broken tracking to a 4,108% ROAS engine, driving 2,650 purchases from £15,600 spend.
- Fixed years of attribution debt by removing wrong conversion IDs, consolidating GTM containers, connecting GA4, and validating production tracking.
- Moved Merchant Center from manual TSV uploads to an automated Content API feed, making 87% of products eligible after the rebuild.
- Launched full-funnel Meta acquisition across awareness, consideration, conversion, lead generation, and pre-order campaigns.
- Connected Meta Conversions API through Shopify, improving conversion reporting by 70.9% versus pixel-only tracking.
- Mapped six customer entry points, fixed broken lifecycle flows, rebuilt browse abandonment, and segmented welcome journeys by acquisition source.
- Generated 7,724 new subscribers in 55 days at £0.81 CPL, with a projected LTV of £154,000+ from £5,000 lead-generation spend.
- Migrated fulfillment from Global-e to Zendbox with zero downtime, decommissioning 200+ market clones into a cleaner UK, EU, US, and ROW structure.
- Reconfigured 220 products with accurate weights, dimensions, HS codes, and country-of-origin data to support international fulfillment and scale.
Expert Network Consultant
GLG
- Advised research clients on SaaS, GTM strategy, sales process, product adoption, market positioning, automation, and commercial growth opportunities.
- Translated broad business questions into practical recommendations across positioning, buyer research, sales execution, automation, and revenue systems.
- Supported expert-network research for enterprise clients evaluating SaaS markets, sales motions, and GTM opportunities.
Chief Marketing Officer
Meta Estate Empire
- Led marketing for a Web3 real-estate investment platform, turning a tokenized-property concept into a clearer investor-facing and commercial narrative.
- Built the brand positioning, messaging, campaign strategy, and investor story for a startup selling a new real-estate ownership model in an emerging Web3 category.
- Created investor-facing materials, pitch narratives, content angles, and outreach messaging to explain the platform, market opportunity, and buyer value proposition.
- Led outreach campaigns that booked 44 investor meetings and helped move the company from awareness to active investor conversations.
- Built the go-to-market narrative across real estate, blockchain, investment access, ownership, yield, and platform trust.
- Generated 3.8+ million impressions through positioning, content, campaign execution, and Web3 community growth work.
- Improved brand trust by 30% by making the platform easier to understand for investors, partners, and early community members.
- Secured press coverage in Cryptonews, Bitcoinist, and AMB Crypto to increase visibility and credibility in the Web3 market.
- Translated a technical Web3 real-estate model into simpler messaging that helped non-technical investors understand the offer, risk, and upside.
- Worked across marketing, investor education, outreach, brand strategy, content, and campaign execution during the company’s early growth stage.
Co-founder and CMO
Demium Startups
- Co-founded an AI recruitment-matching platform inside Demium, owning positioning, customer narrative, early GTM, and investor storytelling.
- Turned a broad AI hiring concept into a clearer B2B SaaS narrative around candidate matching, recruiter workflows, hiring speed, and talent-fit decisions.
- Built the early customer discovery motion with recruiters, hiring teams, and startup stakeholders to test pain points, buying logic, and product narrative.
- Developed the pitch narrative, market framing, and commercial story used to explain the product to mentors, investors, and early ecosystem partners.
- Owned early GTM strategy across target segments, value proposition, messaging, acquisition channels, and validation experiments.
- Built the brand foundation for the company, including positioning, messaging, content angles, and customer-facing explanation of the product.
- Translated technical AI matching capabilities into simpler business language around hiring efficiency, candidate quality, and recruiter productivity.
- Ran early market validation through stakeholder interviews, pitch feedback, competitor research, and repeated messaging iterations.
- Helped raise $100,000 in seed funding by supporting the company narrative, pitch development, investor story, and early GTM proof points.
Sales Executive
StartYourSales
- Built outbound campaigns for B2B companies ranging from consultants and coaches to SMBs and Fortune 500 accounts.
- Worked through 12,000+ CRM leads managing prospect research segmentation outreach follow-up and meeting booking.
- Created email and LinkedIn outreach sequences that reached 41-50% open rates.
- Created email and LinkedIn outreach sequences that achieved a 6% meeting booking rate.
- Built weekly LinkedIn growth programs that brought in 600+ attendees and converted 18% into the next step.
- Progressed quickly into a team lead role, helping coordinate six sales reps across outreach execution and performance improvement.
Marketing Manager
Red Castile
- Led marketing and acquisition campaigns for a trading and real-estate business operating across property, export, and commercial services.
- Managed CRM content, paid social, Google Ads, lead tracking, and campaign reporting to support customer acquisition and sales activity.
- Built campaigns across real estate, tile exports, vehicle exports, and trading services for buyers across Spain, Africa, and MENA markets.
- Improved lead generation performance, beating lead targets through campaign optimization and clearer commercial messaging.
Marketing Associate
Fruit Audit
- Researched produce-marketplace competitors, customer segments, and supplier opportunities to support early commercial positioning and outreach.
- Built and validated contact lists for buyers, suppliers, and marketplace stakeholders across the fresh-produce ecosystem.
- Segmented target accounts by buyer type, market relevance, commercial fit, and outreach priority.
- Supported targeted email campaigns by preparing research, contact data, messaging inputs, and outreach lists.
- Translated market research into practical recommendations for positioning, acquisition channels, and early B2B growth opportunities.
Project History
CellPoint Digital GTM Intelligence Engine
https://drive.google.com/file/d/13CltvZ8MGV-DfrmtZ6FOUQbeMdg4ucke/view?usp=drive_linkBuilt a signal-led GTM layer for a $50 million ARR payment orchestration platform, surfacing €100+ million in pipeline visibility and delivering over 60x estimated ROI.
I built the GTM operating layer behind CellPoint Digital’s enterprise sales motion. Paid demand was leaking before sales could use it, buyer intent was hidden, and account prioritization was manual. I connected acquisition, market signals, TAM intelligence, account scoring, playbooks, automation, CRM workflows, and seller action into one system. The build mapped 181 airline accounts, generated 300+ actionable buying signals, routed intent into sales plays, enabled 36 sellers, influenced two Tier 1 airline opportunities, increased qualified traffic 3x, removed €24,000+ annual ad waste, and surfaced €100+ million in pipeline visibility. The case study shows the diagnosis, the operating layer rebuild, the signal-to-sales workflow, and the commercial impact.
Harrier Trail Running DTC Growth Engine
https://drive.google.com/file/d/1q2cbLWKN1LwRl26c6SP6SLct3hg9SxxR/view?usp=drive_linkBuilt a full-stack DTC growth engine that delivered £1.3 million in store sales, 4,108% shopping ROAS, 5.53x paid social ROAS, and 7,724 new subscribers.
I built the growth system behind Harrier Trail Running’s move from organic-only growth to a full-funnel DTC revenue engine. The brand had strong demand and a loyal community, but growth was capped by weak acquisition infrastructure, broken tracking, fragmented Merchant Center setup, disconnected lifecycle flows, and aging fulfillment operations.
I rebuilt the stack across Google Ads, Shopping, Meta, Shopify, Klaviyo, GA4, GTM, Merchant Center, Conversions API, and Zendbox. The work restored attribution, launched paid social, rebuilt shopping, automated product feeds, fixed lifecycle entry points, migrated fulfillment, and turned acquisition into a compounding system. Results included £1.3 million in store sales, 4,108% shopping ROAS, 5.53x paid social ROAS, 7,724 subscribers in 55 days at £0.81 CPL, £14.94 blended CAC, over 141.9% YoY email conversion value, and £154,000+ projected LTV from lead generation.
Account-Based Outbound Campaign for Merna Logistics
Built an ABM outbound campaign for a logistics company that generated 4 deals in pipeline, 36 positive replies, and a 30% increase in total deals.
Merna For Shipping was a mid-sized logistics company struggling to generate qualified leads in a competitive market. Their paid campaigns lacked precision, and previous outreach was not bringing in enough new business.
Sami built a dual acquisition motion combining paid ads with account-based outbound. The campaign used LinkedIn, cold email, buyer research, and Clay-assisted data enrichment to identify higher-fit prospects, improve audience targeting, and personalize outreach around relevant shipping and logistics needs. Instead of relying on broad lead generation, the campaign focused on targeted accounts that were more likely to respond and convert.
The result was 36 positive replies, 4 deals added to pipeline, and a 30% increase in total deals. The project is relevant to B2B outbound, account-based sales, cold outreach, lead generation, prospect research, and campaign execution.
Education
Master's Degree in Marketing
ENEB, Universidad Isabel I - Spain
Bachelor of Business Administration Degree in Marketing
Middle East University - Amman, Jordan
Certifications
Claude with Google Cloud's Vertex AI
Anthropic
Sprinklr Social Analyst Pro
Sprinklr
Semrush for Digital Agencies Certification
Semrush
Top 50 ADPList Mentor
ADPList
Inbound Marketing
Hubspot
Google: Data, Data, Everywhere
Skills
Tools
Apollo, Salesforce
Demand Generation
Cold Calling, Account Research
Competencies
eCommerce, Competitive Analysis, Pricing Strategy, Artificial Intelligence (AI)
Sales Strategies
Outbound Sales, Consultative Selling, Solution Selling
Roles
Sales Enablement, Business Development Representative (BDR), Account Executive, Account Manager, Sales Development Representative (SDR), Customer Success
Other
B2B Lead Generation, Business Development, Operations Management, Presentations, Project Management, Agile Project Management, Global Digital Marketing Strategy, Marketing Analytics, Data Analytics (Marketing), Digital Advertising, Search Engine Optimization (SEO), Paid Search Advertising, Sales Automation Tools, eCommerce Strategy, Claude Code, Sales Strategy, Go-to-market (GTM) Strategy, Sales Intelligence, Sales & Channel Enablement, Pipeline Generation, B2B Sales, Cold Outreach, Sales Development, Social Selling, LinkedIn Outreach, B2B Ads, Sales Process Management, Appointment Setting, Lead Generation, B2B Partnerships, Go-to-market (GTME) Engineering, AI Tools, Paid Acquisition, Revenue Growth, Growth Strategy, Commercial Strategy, Outbound Prospecting, Discovery, Onboarding, Email Delivery, CRM, Outreach, Google Ads, Meta Ads, Shopify, Klaviyo, Clay, HubSpot, Marketing Automation, Google Paid Ads, Account-based Marketing (ABM), Startups, Social Media, Deal Closure, SaaS Sales, Account Management, Full Cycle Sales, Email Sales, LinkedIn Sales Navigator, Sales Training, Sales Process Optimization, Software as a Service (SaaS), Analytics, Data Analytics, Retail Sales, Partnerships, Market Research & Analysis, Entrepreneurship, Data Analysis, Negotiation, Team Leadership, Search Engine Marketing (SEM), Content Marketing, Growth Hacking, Web Positioning, Website Optimization, Google Data Studio, Dashboard Reporting, Performance Measurement, Affiliate Marketing, Marketing Research & Analysis, Common Room, Pre-Sales Technical Consulting, Process Automation, Enterprise Sales, Investor Relations, Investor Outreach, Community Growth, Content Strategy, Public Relations (PR), Web3, Real Estate, CRM Automation, eCommerce Growth, Conversion Tracking, Digital Trading, Experimental Design, Enterprise, Enterprise SaaS, Automation, Proposals, User Retention, Customer Segmentation, SaaS, Looker Studio, n8n, Conversion Rate Optimization (CRO), Octave, Data, Consumer Behavior, Brand Management, Product Marketing, Business Communication, Business Administration, Customer Acquisition, Commercial Planning, Buyer Behavior, Distribution Channels, International Marketing, Marketing Metrics, Psychology, Business Intelligence (BI), Critical Thinking, Problem Solving, Innovation Management, Business Analytics, Warmly, Cursor AI, Business Strategy, Intent Data, Buyer Research, AI Automation, Revenue Operations (RevOps), Payment Orchestration, Campaign Strategy, Customer Discovery, Validation, Pitch Development, Investor Storytelling, Brand Strategy, Recruiting, HR Tech, Startup Strategy, Fundraising, HubSpot CRM, Campaign Management, Real Estate Marketing, Competitor Analysis & Profiling, Contact Research, Email Marketing, Marketplace Strategy, Workflow Automation & System Integration, Agentic AI, Google Shopping Ads, Lifecycle Marketing, Cross-channel Marketing, Email Marketing Automation, Enterprise Software, Go-to-market (GTM) Strategies, Dashboards, Market Positioning, Marketing, Positioning, Google Analytics 4 (GA4), Microsoft Clarity, Smartlead, Marketing Strategy, Inbound Marketing, AI Agents, Enterprise Automation, Enterprise Systems, Outbound Sales, Cold Outreach, B2B Sales, Account-Based Marketing, Lead Generation, Sales Development, LinkedIn Outreach, Cold Email, Prospect Research, Clay, Paid Ads, Campaign Strategy
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