Aaron Shepard

Designer in San Diego, CA, United States

Member since October 30, 2018

Aaron is a results-driven design leader and UX/UI product designer who has spent 20+ years working in product marketing, advertising, and customer experience arenas. He partners with teams, agencies, and start-ups to help them connect to audiences in deeper, more immersive ways. His focus is on value creation and capture, synthesizing design with business strategy, and identifying user needs to amplify the customer experience.

User Experience (UX)User Interface (UI)Visual Design Adobe CC User Research Wireframing Branding Information Architecture (IA)Protoyping User Flows Sketch Adobe Photoshop Adobe Illustrator PowerPoint Design iOS Show more

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Portfolio

Digital Design

Improving Financing for Energy Conservation
- Design Leadership
- User Experience (UX)
- User Interface (UI)
- Protoyping
- Wireframing
- Visual Design
- Branding
- Brand Positioning
- User Testing
- User Research
- Fintech
- Residential Real Estate
- Testimonial Videos
- Jobs to be Done (JTBD)
- Style Guides
- Web App UX
- Web App UI
Data Pharmer
- User Experience (UX)
- User Interface (UI)
- Data Visualization
- Dashboards
- Task Analysis
- Sketch
- User Research
- Personas
- User Profiles
- InVision
- Zeplin
- Web App UI
- Pharmaceuticals
- Mobile Design
Simplifying Financing for Home Renovations
- Digital Strategy
- User Experience (UX)
- User Interface (UI)
- Wireframing
- Protoyping
- User Flows
- Sketch
- Information Architecture (IA)
- Testimonial Videos
- User Profiles
- Affinity Diagrams
- User Stories
Beachbody
- Display Advertising
- User Experience (UX)
- User Interface (UI)
- Branding
- Brand Guidelines
- Photography
- Dashboards
- Data Visualization
- Interaction Design (IxD)
- Video
- Fitness
- Nutrition & Supplements
Solar Tech
- User Experience (UX)
- User Interface (UI)
- User Interviews
- User Research
- Qualitative Research
- User Stories
- User Needs
- Solar
- Residential Real Estate
- Environmental
- In-depth Interviews
- Forms
- Interaction Design (IxD)
- Jobs
Fitness on Demand
- Digital Strategy
- Art Direction
- Management
- Brand Positioning
- User Experience (UX)
- User Interface (UI)
- Fitness
- Sports
- Landing Page Design
- Landing Page Optimization
- Branding
- Team Leadership

Employment

Design & Strategy Consultant
2018 - PRESENT
Consultant
- Led design, research, process planning, problem definition, and alignment, while contributing to an organization's overall digital strategy. The research and understanding component of the design process is focused on stakeholder interviews and perspectives, business goal alignment, objectives and methodology, recruitment, and screening and scheduling.
Technologies: Ethn.io, Adobe Creative Suite, Google Drive, Zoom, Lookback, Zeplin, Sketch
Senior UX Designer
2018 - 2018
Walmart Labs
- Led design for continuous integration, functional and performance testing portal in collaboration with engineering team.
- Designed customer experience strategies and presentations for suite of performance based developer tools.
Technologies: Atlassian Confluence, Jira, Microsoft PowerPoint, Adobe Creative Suite, InVision, Sketch
Product Designer
2017 - 2018
Becton Dickinson
- Created information architecture for tablet-based healthcare app, including user flows, wireframes, high and low fidelity prototypes, guided journey map and personas supported by qualitative research interviews.
- Led first user task and functionality test, compiled a better understanding of user behaviors, determined if the product met expectations and validated proposed features.
Technologies: Zeplin, Adobe Creative Suite, InVision, Sketch
Associate Design Director, Product Marketing
2015 - 2017
Renovate America
- Established an authentic, consumer-focused brand and identity for Renovate America, a $1 billion financing company providing businesses and homeowners with financial support for energy efficiency programs and projects.
- Selected to spearhead digital platform re-launch from concept to completion, improving customer eligibility process, reducing bounce rate, and increasing leads by 44%.
- Developed design system, designed and tested user flows, wireframes, and prototypes based on research.
- Managed team of 12 and outside agency, guiding each to adhere to brand standards and strict deadlines.
Technologies: Microsoft Excel, Microsoft PowerPoint, Litmus, Adobe Creative Suite, InVision, Sketch
Art Director, Digital Design
2013 - 2015
Beachbody
- Defined and executed design strategy and art direction for the launch of the digital streaming platform, Beachbody On Demand, generating a significant portion of Beachbody’s $1+ billion annual revenue.
- Directed digital art strategy and visual design for multichannel initiatives including display advertising, social media, affiliate marketing, Amazon marketplace, and broadcast media campaigns across a portfolio of 30+ brands.
- Managed team of designers, mentored to advance skill-level and confidence with stakeholders.
Technologies: Microsoft Excel, Microsoft PowerPoint, Trello, Adobe Creative Suite, InVision
Creative Director, Principal
2008 - 2013
Mineral
- Designed award-winning integrated digital solutions, multi-channel marketing initiatives for Fortune 500 and eCommerce clients at a full-service creative agency.
- Leveraged extensive professional network to expand client list, enabling company to become profitable for the first time in eight years and achieve record revenue.
- As Principal, refined brand identity, restructured pricing model, and set long-term business objectives that boosted value and competitiveness.
- Cultivated a sterling reputation among clients for delivering work that exceeded expectations, resulting in high-volume referrals from renowned companies across tech, entertainment, auto, and energy industries.
- Clients included: Toyota, GE, Disney, Gibson, Fender, Interactions Magazine.
Technologies: Zeplin, Microsoft PowerPoint, Adobe Creative Suite
Creative Lead, Web Analyst
2004 - 2008
ValueClick
- Increased conversions, development of an eCommerce ecosystem through building, delivering and managing creative initiatives, user experiences, promotions and all aspects of site re-design.
- Obtained critical insights, measured customer lifecycles, focusing on reach, acquisition, conversion, retention, and A/B test analysis.
- Decreased annual marketing spend by 600,000, and managed 11 eCommerce properties with annual sales of $28 million.
Technologies: Microsoft Excel, Omniture, Google Analytics, Adobe Analytics, Adobe Creative Suite
Director of Advertising
2003 - 2004
One America Wireless
- Integrated advertising strategy, insights, and creative development to deliver successful advertising programs aligning with brand and marketing initiatives.
Technologies: Microsoft Excel, Flash, Adobe Creative Suite
Freelance Art Director
1995 - 2004
Vita Innovations
- Provided art direction at multi-disciplinary design firm serving clients across auto, tech, hospitality, and marketing industries with clients including Ford Motor Company and Squaw Valley Ski Resorts.
Technologies: Microsoft Excel, CSS, Omniture, Google Analytics, Microsoft PowerPoint, HTML, Flash, Adobe Creative Suite
Multimedia Designer
2000 - 2002
Digital Business Products
- Created interactive CD-ROM marketing and sales tools, advertising campaigns, and branded design solutions for HomeStore.com, Realtor.com, Coldwell Banker, 21st Century, Prudential, and RE/MAX.
Technologies: HTML, Flash, Adobe Creative Suite
Web Designer
1999 - 2000
Digital Imagination
- Developed user interface designs for small to large-scale projects; clients included: Universal Studios, Proctor & Gamble, Morey Body Boards, and Mayfair Capital Group.
Technologies: HTML, Flash, Adobe Creative Suite
Art Director
1998 - 1999
DotTV Productions
- Delivered innovative and engaging media concepts for clients including Bissell Cleaning Appliances and Coleman Outdoor Products.
Technologies: HTML, Flash, Adobe Creative Suite

Education

Bachelor of Arts degree in Applied Design with an emphasis in Graphic Design, Marketing, and Economics
1992 - 1996
San Diego State University - San Diego, California

Certifications

Entrepreneurship Bootcamp
AUGUST 2018 - PRESENT
MIT
Wed Development and Design
JANUARY 1998 - PRESENT
Learning Tree University

Experience

User Experience (UX)15 years
Digital Strategy15 years
Branding14 years
User Interface (UI)14 years
Sketch11 years
Market Research & Analysis5 years
Zeplin2 years

Tools

Zeplin
Sketch

Location

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Designer in San Diego, CA, United States

Portfolio

Employment

Design & Strategy Consultant

Senior UX Designer

Product Designer

Associate Design Director, Product Marketing

Art Director, Digital Design

Creative Director, Principal

Creative Lead, Web Analyst

Director of Advertising

Freelance Art Director

Multimedia Designer

Web Designer

Art Director

Education

Certifications

Experience

Tools

Location