Abdul is available for hire
Hire AbdulAbdul Sial
Verified Expert in Design
Designer
Location
Helsinki, Finland
Toptal Member Since
November 30, 2020
Abdul is a lead UX designer with over 13 years of expertise, producing digital products in the airline, eCommerce, automation, and fintech spaces. He designed the Smart Home app that won the Red Dot Award for "Brands & Communication Design 2020." He is passionate about combining interaction design to create meaningful systems, processes, and experiences. Abdul has worked with global companies, such as Emirates Airline and OLX. He strategically drives design decisions and runs design sprints.
Portfolio
Work Experience
Lead UX Designer
2019 - 2020
ABB
- Designed the smart home mobile app that got the Red Dot Award for Brands and Communication Design of 2020.
- Built and maintained a design system for mobile and websites.
- Established the digital and design principles that served as a “North Star” throughout the design system program.
- Established the process of continuous improvement and adoption of the design system throughout the company's different departments and its hundreds of products.
Technologies: Adobe Experience Design (XD), Abstracts, Sketch, Figma, Design Systems, User Interface (UI), Sass, UI Design, Web App UI, Design Language, Mobile App UI, Prototyping, UI Animation, Mobile UI Design, Web UI Design, Webflow, Design Reviews, Responsive Web Apps, UX Audits, App Design, HTML5, Material Design, Apple Human Interface, Design Research, Apps, Conversion Rate Optimization (CRO), B2B, Webflow CMS, Conversion Rate, Webflow Designer, No-code Development, Design Thinking, High-fidelity Mockups, Web Applications, Low-fidelity Mockups, Jira, Responsive Design, Dashboard Design, Lean UX, Dashboards, Rapid Interactive Prototyping, Design Specifications, Competitive Analysis, Interactive Prototypes, Agile UX, B2C, Design Leadership, Information Architecture (IA), Web UX Design, System Design, User Interviews, Workshops, UX Wireframes, Layout Design, UI Components, Best Practices in Design, Visual Design, MockFlow, Style Guides, Product Strategy, App UI, Social Media, Responsive UI, InVision, UX Strategy, WordPress Design, Data Visualization, Healthcare, WebApp, UI Audits, Adobe, Component Libraries, UI Templates, Real Estate, SaaS Design, SaaS, Graphic Design, Technical Writing, UX Writing, Content Management Systems (CMS), zeroheight, Storybook, Writing & Editing, Content Writing, Communication, Content Strategy, Usability, Mobile (Tablet), Mobile, Mobile First, Grid Systems, Website CMS, Mobile UX, Mobile Design, Smart Homes, Smart Home Technology, Software as a Service (SaaS), Consumer Products, Electronics, Journey Mapping, Layout, Typography, Motion Graphics, Visual Design Language, Web Design, Retail & Wholesale, Mobile Game Design, UI Design Standards & Best Practices, Mockups, Consumer Applications, Landing Page Optimization
Senior UI/UX Designer
2016 - 2019
Emirates Airline
- Redesigned the Emirates websites and created a consistent digital experience across all digital platforms' web and mobile native applications.
- Leveraged insights, analytics, and other information touchpoints to define the experience that delights customers and increases conversions.
- Collaborated cross-functionally with product management, engineering, and user research to ensure a smooth digital product development process.
- Created high-fidelity prototypes and animations to guide developers through complex ideas and user flows.
- Maintained design systems, guidelines, and references for the digital channels, ensuring all teams followed the same standards.
Technologies: Abstracts, Zeplin, Sketch, Responsive Web Design (RWD), Mobile UI Design, Web UI Design, Design Reviews, Responsive Web Apps, UX Audits, HTML5, Design Research, Apps, Booking, Travel & Leisure, Conversion Rate, Marketing, Marketing Design, Jira, Responsive Design, Lean UX, Rapid Interactive Prototyping, Design Specifications, Competitive Analysis, Interactive Prototypes, Agile UX, B2C, Design Leadership, Information Architecture (IA), Web UX Design, System Design, User Interviews, Workshops, UX Wireframes, Layout Design, UI Components, Best Practices in Design, Food Ordering, Gamification, White Label Design, Visual Design, UI Design, Style Guides, Product Strategy, Travel Design, App UI, Responsive UI, UX Strategy, WordPress Design, UI Audits, Adobe, Component Libraries, UI Templates, Figma, Building & Construction, Real Estate Development, Graphic Design, Technical Writing, UX Writing, Content Management Systems (CMS), zeroheight, Storybook, Writing & Editing, Content Writing, Communication, Usability, Mobile (Tablet), Ionic, Mobile, Mobile First, Grid Systems, Mobile UX, Mobile Design, Journey Mapping, Typography, Motion Graphics, Visual Design Language, Web Design, Landing Page Designer, Logo Design, WooCommerce, UI Design Standards & Best Practices, Mockups, Consumer Applications, Design Thinking
Senior UI/UX Designer
2014 - 2016
JRD Group
- Led the design while working with business analysts to create a state-of-the-art platform for real estate websites.
- Developed wireframes and prototypes for user testing and qualitative research.
- Designed and maintained a new visual language and design system.
- Created an entirely new version of the product website.
Technologies: HTML, Sketch, Adobe Photoshop, Web UI Design, HTML5, Apps, eCommerce Listings, Conversion Rate, Marketing Design, Jira, Responsive Design, Dashboard Design, Lean UX, Dashboards, Rapid Interactive Prototyping, Design Specifications, Competitive Analysis, Agile UX, Web UX Design, Workshops, Layout Design, Best Practices in Design, WordPress, Visual Design, UI Design, Style Guides, Maps, Responsive UI, WordPress Design, Adobe, Component Libraries, Data Visualization, Building & Construction, Real Estate Development, SaaS Design, SaaS, UX Writing, Usability, Ionic, Mobile, Journey Mapping, Layout, Typography, Elementor, Visual Design Language, Web Design, Landing Page Designer, Logo Design, Marketing Materials, UI Design Standards & Best Practices, Mockups
Senior UI and Front-end Developer
2013 - 2014
OLX
- Involved in product development and UI/UX for both web and mobile applications.
- Researched the latest tools and technology trends in the UI/UX community and implemented the best design practices on various projects.
- Oversaw the design and development of the landing pages of the OLX website in the MENA region, including Egypt, Saudi, Oman, and Qatar websites.
- Conducted A/B testing on the website and made iterative changes to increase the conversion.
- Designed user flows and all the screens for mobile and desktop.
Technologies: JavaScript, CSS, HTML, Adobe Illustrator, Adobe Photoshop, Web UI Design, Marketplace Design, HTML5, Apps, eCommerce Listings, Conversion Rate, Marketing Design, Responsive Design, Dashboard Design, Lean UX, Dashboards, Rapid Interactive Prototyping, Design Specifications, Agile UX, Web UX Design, Gamification, WordPress, Visual Design, UI Design, Style Guides, Maps, App UI, Responsive UI, Adobe, Component Libraries, Building & Construction, Real Estate Development, Journey Mapping, Layout, Typography, Visual Design Language, Web Design
Education
2003 - 2007
Bachelor's Degree in Computer Science
Virtual University - Pakistan
Certifications
FEBRUARY 2021 - PRESENT
Certificate in User Experience Design
Nielsen Norman Group
Experience
Tools
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