
Adebimpe Adebowale
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since October 3, 2022
Adebimpe has led design projects across various companies, helping drive innovation at a large scale. She is passionate about creating user-centric digital experiences that are seamless to use. Her design work focuses on usability, accessibility, and information architecture while keeping scale in mind. In her spare time, Adebimpe mentors early-career designers through Designlab, providing guidance and advice as they navigate their UX design careers.
Portfolio
Work Experience
Senior Product Designer
Runbuggy
- Collaborated with product engineers, designers, and product managers to improve the design of the task management internal tooling to improve the CSR team's ability to manage tasks and transport orders on the application.
- Partnered with the marketing team to define the brand identity guide, colors, typography, and other assets.
- Created and maintained the design system for the product to ensure product consistency.
Senior Product Designer
UrbanSitter
- Collaborated with the product team to improve the recurring booking experience for parents looking for caregivers.
- Managed with the product team to improve the sitter experience for accepting and declining recurring bookings, thereby reducing frustration.
- Led the design efforts working in Figma to design the user interface, built and tested prototypes, using Maze for feedback, which received a 100% task completion rate and excellent feedback.
Lead Product Designer
Duniapay
- Led the redesign of the mobile app to improve the user experience of the application.
- Designed the savings feature to enable users to save on the application.
- Worked closely with the head of product to manage the design team, maintaining the career trajectory for direct reports and enabling a safe and collaborative environment within my team.
- Created a mini UI kit for the brand and designed the marketing materials for the team.
Lead Product Designer
Indicina Technologies
- Led the redesign of a credit infrastructure system to improve the user experience of our product and helped reduce the merchant onboarding timeline from one month to a few hours.
- Created the design of features through an end-to-end design process and stakeholder alignment for the product, driving the increase in merchant growth and loan disbursement.
- Collaborated with a design agency to create a new brand and design system to provide uniformity across our product.
- Worked closely with the head of product to manage the design team, maintain the career trajectory for direct reports, and enable a safe and collaborative environment within my team.
Lead Product Designer
Bumpa
- Collaborated with the product owners to define the product strategy for the relaunch.
- Built a brand identity system and guidelines for the product, including logo, typography, and colors.
- Designed the product to help SMEs manage their inventory, drive sales from multiple channels offline and online, and provide enough data to grow the business and engage with their customers.
- Helped increase the user base by 290% and gross merchandise value (GMV) by over 375%. This was less than 38k in monthly orders compared to the initial 283 monthly orders.
Lead Product Designer
Guided Labs
- Led the end-to-end design process through cross-functional projects and user research, user flows, design specs, and prototypes to create Hala-tech, a device procurement product.
- Iterated designs based on usability testing, business requirements, and technology constraints.
- Worked with the CEO to define project scopes and design timelines.
Product Designer
Joluud
- Worked independently as the sole designer and front-end developer on the facility management software product and collaborated with the developers across a different time zone.
- Collaborated with the team to conduct user research and usability testing.
- Designed and maintained the style guide for the product.
- Created wireframes and high-fidelity mockups for the web application for lean user testing and built the prototype using HTML, CSS, and JavaScript.
Web Designer and UI Developer
Cregital Design Agency
- Collaborated with the design and development teams to work on projects across various sectors, in-house and external projects.
- Maintained graphic, branding, and responsive design standards throughout the development of each client project.
- Provided website maintenance, enhancements, and troubleshooting errors on multiple web pages with other developers.
- Built websites for clients using HTML, CSS, and JavaScript.
- Created websites for clients using WordPress and assisted with website maintenance.
Education
Master's Degree in Human Computer Interaction Design
University of Leicester - Leicester, England
Bachelor's Degree in Agricultural and Environmental Engineering
Obafemi Awolowo University - Ile-Ife, Nigeria
Certifications
Certificate in IT
British Computer Society
Skills
Tools
Sketch 2, Miro, Hotjar, Maze, Sketch, Adobe Illustrator, Adobe Photoshop
Languages
HTML, CSS, JavaScript
Platforms
Figma
Other
Interaction Design (IxD), UX Design, User Research, Wireframing, User Flows, Prototyping, Mobile UX Design, User Interface (UI), Competitive Analysis, UI Design, Heuristic Analysis, Mobile UX, Mobile UI, User Interviews, Dashboard Design, Design Systems, Validated User Research, Mobile UI Design, Responsive Web Design (RWD), Product Design, Usability Testing, User Experience Design, User Experience (UX), Web App Design, Web App UI, Web App UX, Fintech, Information Architecture (IA)
Experience
- Interaction Design (IxD) - 6 years
- UX Design - 6 years
- User Research - 6 years
- Wireframing - 6 years
- Information Architecture (IA) - 6 years
- User Flows - 6 years
- Prototyping - 6 years
- Figma - 6 years
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